Klaviyo Course

Lesson 1 • Account Configuration Essentials

Configure sender identity, time zone, and brand defaults before any sending occurs. Correct setup prevents deliverability issues from the start.

Lesson 2 • Understanding Klaviyo's Data Model

Learn how profiles, events, and properties relate to each other inside Klaviyo. This mental model underpins segmentation, flows, and analytics.

Lesson 3 • Navigating the Klaviyo Dashboard

Explore the main navigation, menu structure, and key panels within Klaviyo. Familiarity here accelerates every subsequent workflow in the platform.

Lesson 1 • Managing Profile Properties

Add, edit, and delete custom profile properties to enrich subscriber records. Rich profiles enable precise personalisation and segmentation later.

Lesson 2 • Consent and Compliance Management

Track opt-in status, manage suppression lists, and honour unsubscribe requests within Klaviyo. Compliance protects sender reputation and meets consent regulations.

Lesson 3 • Profile Lifecycle and Data Hygiene

Identify and remove invalid, bounced, or unengaged profiles to maintain list health. A clean list improves deliverability metrics and reporting accuracy.

Lesson 4 • Creating and Organising Lists

Distinguish between lists and segments, then create lists aligned to business goals. Proper organisation reduces errors in targeting and reporting.

Lesson 1 • Segment Testing and Validation

Audit segment logic, preview membership, and validate counts before sending. Validation prevents costly targeting mistakes in live campaigns.

Lesson 2 • Predictive and RFM Segmentation

Use Klaviyo's predictive analytics and RFM scoring to identify high-value and at-risk customers. Predictive segments prioritise effort toward the most impactful audiences.

Lesson 3 • Property-Based Segments

Filter audiences by profile properties including location, tags, and custom fields. Property segments complement behavioural data for richer targeting.

Lesson 4 • Segmentation Fundamentals

Understand how Klaviyo evaluates segment conditions and updates membership in real time. This foundation prevents logic errors in complex segments.

Lesson 1 • Accessibility and Deliverability Design

Apply alt text, contrast ratios, and plain-text versions to improve accessibility and inbox placement. These practices serve both subscribers and spam filters.

Lesson 2 • Klaviyo Email Editor Overview

Navigate the drag-and-drop editor, block library, and template settings. Understanding the editor's structure speeds up every design task.

Lesson 3 • Brand Consistency in Templates

Embed brand colours, fonts, logos, and tone into reusable template structures. Consistent branding builds recognition and trust with subscribers.

Lesson 4 • Designing for Mobile Responsiveness

Apply mobile-first layout principles and preview designs across device sizes. Responsive design ensures readability for the majority of email opens.

Lesson 1 • Conditional Logic in Templates

Write if/else statements to show or hide content based on profile or event conditions. Conditional logic replaces multiple template versions with one flexible design.

Lesson 2 • Personalised Subject Lines and Previews

Apply merge tags and dynamic text to subject lines and preview text for higher open rates. Personalised subject lines outperform generic ones across most industries.

Lesson 3 • Product Recommendation Personalisation

Pull catalogue data into emails to display personalised product recommendations per recipient. Catalogue-driven personalisation directly increases average order value.

Lesson 1 • A/B Testing Campaigns

Design and run split tests on subject lines, content, and send times within campaigns. Structured testing builds a data-driven optimisation habit.

Lesson 2 • Campaign Analytics and Reporting

Interpret open rate, click rate, revenue, and unsubscribe metrics after a campaign sends. Analytics inform decisions for future campaign improvements.

Lesson 3 • Campaign Setup Workflow

Walk through every step of creating a campaign, from naming to audience selection. A complete setup prevents common pre-send errors.

Lesson 4 • Pre-Send Testing and Review

Send test emails, review rendering across clients, and run spam checks before going live. Pre-send testing catches errors that damage brand credibility.

Lesson 1 • Flow Architecture and Trigger Types

Understand how flows are structured, how triggers fire, and how filters control entry. This architecture knowledge prevents logic gaps in automation.

Lesson 2 • Building a Welcome Series

Construct a multi-step welcome flow that onboards new subscribers and drives first purchase. The welcome series is typically the highest-revenue automated flow.

Lesson 3 • Post-Purchase and Retention Flows

Automate order confirmation, review requests, and repeat-purchase nudges after a sale. Post-purchase flows increase lifetime value and reduce churn.

Lesson 4 • Flow Branching and Conditional Splits

Add conditional splits and profile-based branches to serve different paths within one flow. Branching personalises automation without duplicating entire flows.

Lesson 5 • Flow Analytics and Optimisation

Review flow-level and email-level metrics to identify drop-off points and revenue gaps. Ongoing optimisation compounds flow performance over time.

Lesson 1 • Strategic Programme Planning

Build a 90-day email calendar integrating campaigns, flows, and list growth initiatives. Strategic planning aligns email activity with broader business objectives.

Lesson 2 • Benchmarking and Goal Setting

Compare programme metrics against industry benchmarks and set measurable improvement goals. Benchmarking transforms raw data into actionable performance targets.

Lesson 3 • Klaviyo Reporting Suite Overview

Navigate dashboards for campaigns, flows, forms, and overall programme health. A clear reporting map prevents reliance on incomplete or misleading data.

Lesson 4 • Deliverability Monitoring and Improvement

Track bounce rates, spam complaints, and inbox placement to protect sender reputation. Proactive deliverability management sustains long-term programme performance.