E Marketing Course
Master every discipline of modern digital marketing, from SEO and paid advertising to email automation and data analytics. This course gives you a complete, practical toolkit to plan campaigns, reach the right audiences, and measure real results. Whether you are building a brand or growing a business, you will finish ready to execute strategies that deliver.
What you will learn:
You will learn how to build a digital marketing strategy from the ground up, covering market research, audience segmentation, and competitive analysis. The course walks you through SEO, content marketing, social media, email automation, and paid advertising with hands-on application at every stage. You will also explore e-commerce tactics, influencer and affiliate marketing, and marketing technology stacks. Analytics and performance measurement are woven throughout so you can track and improve every campaign. By the end, you will be able to create an integrated digital marketing plan with clear KPIs, realistic budgets, and a framework for continuous optimisation.
How you study in practice E Marketing Course
How you practise E Marketing Course
For companies looking to train their team
With Dedika for businesses, the course includes exercises and examples tailored to your own business and the specific needs of your company.
Course content
8 Chapters • 42 LessonsDuration between 4 and 360 hours (you decide)
Chapter 1HideHide detailsSee detailsFoundations of E-Marketing
Foundations of E-Marketing
Lesson 1 • Setting E-Marketing Objectives
Introduces SMART goal-setting applied to digital campaigns. Connects measurable objectives to business outcomes from the start.
Lesson 2 • The E-Marketing Ecosystem
Maps the interconnected players: brands, platforms, agencies, and consumers. Provides context for every tactic covered in later chapters.
Lesson 3 • Consumer Behaviour Online
Examines how digital environments shape purchase decisions and brand perception. Grounds subsequent strategy chapters in real buyer psychology.
Lesson 4 • Legal and Ethical Considerations
Covers data privacy principles, consent requirements, and advertising transparency standards. Ensures compliant practice throughout the course.
Lesson 5 • Digital vs. Traditional Marketing
Contrasts channels, cost structures, and audience reach between digital and traditional approaches. Establishes why digital channels dominate modern marketing strategy.
Chapter 2HideHide detailsSee detailsMarket Research and Audience Analysis
Market Research and Audience Analysis
Lesson 1 • Interpreting Analytics for Research
Introduces web and social analytics as ongoing research instruments. Connects data interpretation to audience insight refinement.
Lesson 2 • Audience Segmentation Strategies
Applies demographic, psychographic, behavioural, and geographic segmentation to digital audiences. Enables precise targeting in later campaign chapters.
Lesson 3 • Competitive Analysis Online
Teaches systematic evaluation of competitor digital presence, content, and ad strategies. Identifies market gaps and differentiation opportunities.
Lesson 4 • Building Buyer Personas
Synthesises research data into detailed fictional profiles representing ideal customers. Personas guide messaging and channel selection throughout the course.
Lesson 5 • Digital Market Research Methods
Surveys primary and secondary research techniques adapted for online environments. Builds the research habit that informs every strategic decision.
Chapter 3HideHide detailsSee detailsWebsite Strategy and User Experience
Website Strategy and User Experience
Lesson 1 • Website as a Marketing Asset
Positions the website as the owned-media anchor for all digital campaigns. Establishes criteria for evaluating site effectiveness.
Lesson 2 • Conversion Rate Optimisation Basics
Introduces A/B testing, heatmaps, and funnel analysis to improve site performance. Establishes a testing mindset applied throughout the course.
Lesson 3 • Mobile-First Design Approach
Explains responsive design and mobile usability as non-negotiable standards. Prepares learners for mobile SEO and ad landing pages.
Lesson 4 • Landing Page Optimisation
Focuses on designing high-converting landing pages for campaigns and ads. Bridges website strategy with paid and organic traffic chapters.
Lesson 5 • User Experience Design Principles
Covers navigation, visual hierarchy, accessibility, and page speed as UX pillars. Directly impacts conversion rates addressed in later sections.
Chapter 4HideHide detailsSee detailsSearch Engine Optimisation
Search Engine Optimisation
Lesson 1 • On-Page SEO Techniques
Covers title tags, meta descriptions, header structure, and internal linking. Applies keyword strategy to actual page elements.
Lesson 2 • Technical SEO Essentials
Addresses site speed, structured data, XML sitemaps, and crawl error resolution. Ensures the site infrastructure supports ranking potential.
Lesson 3 • Keyword Research and Strategy
Teaches tools and frameworks for discovering, prioritising, and mapping keywords. Feeds directly into content creation and on-page optimisation.
Lesson 4 • How Search Engines Work
Explains crawling, indexing, and ranking algorithms at a conceptual level. Provides the mental model needed for all SEO tactics.
Lesson 5 • Off-Page SEO and Link Building
Explains domain authority, backlink quality, and ethical link acquisition tactics. Completes the full SEO picture before paid search is introduced.
Lesson 6 • SEO Auditing and Reporting
Guides learners through a structured site audit process and performance reporting. Reinforces the iterative improvement mindset from the UX chapter.
Chapter 5HideHide detailsSee detailsContent Marketing Strategy
Content Marketing Strategy
Lesson 1 • Content Formats and Channels
Surveys blogs, video, podcasts, infographics, and interactive content by audience fit. Guides format selection based on persona and platform data.
Lesson 2 • Content Marketing Fundamentals
Defines content marketing's role in the buyer journey and its relationship to SEO. Establishes the strategic mindset before execution tactics.
Lesson 3 • Content Distribution and Promotion
Covers owned, earned, and paid distribution channels for maximising content reach. Connects content strategy to social media and email chapters.
Lesson 4 • Writing for Digital Audiences
Applies readability, scanability, and SEO writing principles to digital copy. Directly improves on-page SEO and engagement metrics.
Lesson 5 • Content Planning and Calendars
Teaches editorial calendar construction, topic clustering, and content gap analysis. Operationalises strategy into a repeatable production workflow.
Chapter 6HideHide detailsSee detailsSocial Media Marketing
Social Media Marketing
Lesson 1 • Social Media Platform Landscape
Profiles major platforms by audience demographics, content formats, and algorithm behaviour. Informs platform selection decisions for any brand.
Lesson 2 • Social Media Analytics and Reporting
Teaches platform-native and third-party analytics tools for measuring social performance. Closes the strategy loop with data-driven optimisation.
Lesson 3 • Community Management and Engagement
Covers response protocols, community building, and crisis communication on social platforms. Develops the skills to maintain brand reputation online.
Lesson 4 • Social Media Advertising Basics
Introduces paid social ad formats, audience targeting, and budget allocation. Bridges organic social strategy with the paid media chapter.
Lesson 5 • Social Media Strategy Development
Builds a strategic framework covering goals, audience, voice, and content mix. Anchors all tactical execution in measurable business objectives.
Chapter 7HideHide detailsSee detailsEmail Marketing and Automation
Email Marketing and Automation
Lesson 1 • Marketing Automation Workflows
Designs trigger-based sequences for welcome, nurture, and re-engagement campaigns. Scales personalised communication without manual effort.
Lesson 2 • Email Analytics and Optimisation
Measures open rates, click-through rates, and revenue attribution for continuous improvement. Applies A/B testing skills from the UX chapter to email.
Lesson 3 • Segmentation and Personalisation
Applies audience segmentation to email lists for targeted, relevant messaging. Increases open rates and conversion by reducing irrelevant sends.
Lesson 4 • Email Campaign Design and Copywriting
Covers subject lines, preheader text, layout, and persuasive body copy. Directly applies content writing skills from the content marketing chapter.
Lesson 5 • Email Marketing Fundamentals
Establishes email's role as a high-ROI owned channel and covers list-building ethics. Grounds all tactics in permission-based best practices.
Chapter 8HideHide detailsSee detailsPaid Digital Advertising
Paid Digital Advertising
Lesson 1 • Paid Campaign Analytics and Optimisation
Measures CPC, CPA, ROAS, and conversion data to optimise live campaigns. Closes the paid media loop with actionable performance insights.
Lesson 2 • Paid Advertising Ecosystem
Maps the paid media landscape including search, display, social, and programmatic channels. Establishes how paid amplifies organic and content efforts.
Lesson 3 • Retargeting and Remarketing
Teaches pixel-based and list-based retargeting to re-engage site visitors and past customers. Maximises return on existing traffic investments.
Lesson 4 • Search Engine Advertising
Covers keyword bidding, ad copy, quality score, and campaign structure for search ads. Builds directly on SEO keyword research skills.
Lesson 5 • Display and Programmatic Advertising
Explains banner formats, audience targeting, and programmatic buying for display campaigns. Expands reach beyond search intent audiences.
Lesson 6 • Campaign Budget and Bid Management
Covers budget allocation frameworks, bid strategies, and pacing controls for paid campaigns. Ensures efficient spend across all paid channels.
Your valid completion certificate
This course is for you:
Career changers: looking to break into the digital marketing industry professionally.
Small business owners: wanting to attract more customers without hiring an agency.
Marketing coordinators: ready to move beyond task execution into strategic thinking.
Freelancers: building a broader service offering to win higher-value client projects.
Recent graduates: seeking practical skills that complement their academic background.
Entrepreneurs: launching a product and needing to build an audience from scratch.
What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
I like the content and the way videos are presented and transcribed, which speeds up the process!
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
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