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Account Manager

An Account Manager in advertising serves as the primary liaison between clients and the agency, ensuring campaigns are executed on time, on budget, and aligned with client goals. They manage relationships, coordinate internal teams, and drive business growth by identifying upsell opportunities. Strong communication, project management, and strategic thinking are essential in this fast-paced, client-facing role.

  • account manager
  • advertising
  • client relations
  • campaign management
  • media planning
  • agency
  • brand strategy
  • business development
  • account executive
  • client services
  • marketing
  • digital advertising
  • project management
  • upselling
  • retention

Available courses

21

Students

132

Average monthly income

$5K - $10K

Most accessed course

Creative Strategy Course

You will build a complete, working knowledge of creative strategy from the ground up. You will learn how to uncover deep audience insights, develop brand positioning, and write briefs that genuinely inspire creative teams. The course covers ideation techniques, channel adaptation, and integrated campaign architecture. You will also explore behavioral economics, storytelling, AI tools, and inclusive strategy practices. By the end, you will know how to measure creative effectiveness and lead strategic creative work at a senior level.

Students

114

Workload

4h - 360h

Rating

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What does a Account Manager do

  • Manage and nurture client relationships by serving as the main point of contact, ensuring client satisfaction and long-term retention

  • Coordinate with creative, media, and strategy teams to develop and deliver advertising campaigns that meet client objectives and deadlines

  • Monitor campaign performance metrics, prepare reports, and present insights and recommendations to clients to optimize results

  • Identify opportunities for account growth by proposing new services, upsells, or expanded campaigns aligned with client business goals

Where do you want to start?

All courses in the track in one plan

Study whatever you want, at your own pace. Unlimited access, certificates included, no commitment.

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

HOW IT WORKS

The next step in your career starts now, with Dedika

  1. Find your profession by browsing categories or using the search

  2. Access a list of online courses focused on your chosen profession

  3. Choose the courses that best fit your goals

  4. Access quality content to ensure your professional success

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