Account Manager
An Account Manager in advertising serves as the primary liaison between clients and the agency, ensuring campaigns are executed on time, on budget, and aligned with client goals. They manage relationships, coordinate internal teams, and drive business growth by identifying upsell opportunities. Strong communication, project management, and strategic thinking are essential in this fast-paced, client-facing role.
- account manager
- advertising
- client relations
- campaign management
- media planning
- agency
- brand strategy
- business development
- account executive
- client services
- marketing
- digital advertising
- project management
- upselling
- retention
Available courses
21
Students
4
Average monthly income
CA$7K - CA$14K
Creative Strategy Course
Master the full creative strategy process — from audience insight and brand positioning to brief writing, ideation, and campaign measurement. This course gives marketing professionals, strategists, and creative leaders the frameworks and tools to produce work that is both strategically sound and creatively powerful. If you want to lead creative decisions with confidence, this is where you start.
Students
2
Workload
4h - 360h
Rating
—
What does a Account Manager do
Manage and nurture client relationships by serving as the main point of contact, ensuring client satisfaction and long-term retention
Coordinate with creative, media, and strategy teams to develop and deliver advertising campaigns that meet client objectives and deadlines
Monitor campaign performance metrics, prepare reports, and present insights and recommendations to clients to optimize results
Identify opportunities for account growth by proposing new services, upsells, or expanded campaigns aligned with client business goals
Where do you want to start?
All courses in the track in one plan
Study whatever you want, at your own pace. Unlimited access, certificates included, and no commitment.
What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

I like the content and the way videos are presented and transcribed, which speeds up the process!

The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

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