Communications Analyst
A Communication Analyst researches, evaluates, and optimizes communication strategies for organisations. They analyse internal and external messaging, assess audience engagement, and provide data-driven recommendations to improve clarity and impact. Working across departments, they monitor media coverage, track communication metrics, and develop reports to guide leadership decisions. This role blends analytical thinking with strong writing and interpersonal skills.
- communication analyst
- media analysis
- strategic communications
- content strategy
- public relations
- messaging
- stakeholder engagement
- data analysis
- corporate communications
- brand communication
- audience research
- communication metrics
- internal communications
- media monitoring
- reporting
Available courses
16
Students
19
Average monthly income
KES 650K - KES 1M
Strategic Communication Course
This course covers the core principles of strategic communication, including how to analyze audiences, design compelling messages, and select the right channels for every objective. You will learn how to build and execute integrated communication campaigns, manage internal and external stakeholder relationships, and lead communication through organizational change and crisis. The curriculum also addresses data-driven decision-making, digital content strategy, cross-cultural communication, and the ethical use of emerging technologies including AI. By the end, you will be able to produce a complete strategic communication plan and present it confidently to senior decision-makers.
Students
15
Workload
4h - 360h
Rating
—
What does a Communications Analyst do
Analyse and evaluate the effectiveness of internal and external communication strategies using qualitative and quantitative methods, providing actionable insights and recommendations to leadership.
Monitor media coverage, social media channels, and industry trends to assess brand perception and identify opportunities or risks in organisational messaging.
Develop comprehensive reports, dashboards, and presentations that summarise communication performance metrics and support data-driven decision-making across departments.
Collaborate with marketing, PR, and executive teams to craft clear, consistent, and targeted messaging that aligns with organisational goals and resonates with key audiences.
Where do you want to start?
All courses in the track in a single plan
Study whatever you want, at your own pace. Unlimited access, certificates included, and no commitment.
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