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Communications Analyst

Communications Analyst

A Communication Analyst researches, evaluates, and optimizes communication strategies for organisations. They analyse internal and external messaging, assess audience engagement, and provide data-driven recommendations to improve clarity and impact. Working across departments, they monitor media coverage, track communication metrics, and develop reports to guide leadership decisions. This role blends analytical thinking with strong writing and interpersonal skills.

  • communication analyst
  • media analysis
  • strategic communications
  • content strategy
  • public relations
  • messaging
  • stakeholder engagement
  • data analysis
  • corporate communications
  • brand communication
  • audience research
  • communication metrics
  • internal communications
  • media monitoring
  • reporting

Available courses

16

Students

19

Average monthly income

KES 650K - KES 1M

Most accessed course

Strategic Communication Course

This course covers the core principles of strategic communication, including how to analyze audiences, design compelling messages, and select the right channels for every objective. You will learn how to build and execute integrated communication campaigns, manage internal and external stakeholder relationships, and lead communication through organizational change and crisis. The curriculum also addresses data-driven decision-making, digital content strategy, cross-cultural communication, and the ethical use of emerging technologies including AI. By the end, you will be able to produce a complete strategic communication plan and present it confidently to senior decision-makers.

Students

15

Workload

4h - 360h

Rating

—

What does a Communications Analyst do

  • Analyse and evaluate the effectiveness of internal and external communication strategies using qualitative and quantitative methods, providing actionable insights and recommendations to leadership.

  • Monitor media coverage, social media channels, and industry trends to assess brand perception and identify opportunities or risks in organisational messaging.

  • Develop comprehensive reports, dashboards, and presentations that summarise communication performance metrics and support data-driven decision-making across departments.

  • Collaborate with marketing, PR, and executive teams to craft clear, consistent, and targeted messaging that aligns with organisational goals and resonates with key audiences.

Where do you want to start?

All courses in the track in a single plan

Study whatever you want, at your own pace. Unlimited access, certificates included, and no commitment.

All courses for Communications Analyst

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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