LinkedIn Lead Generation Course

Lesson 1 • LinkedIn's Role in B2B Sales

Establishes why LinkedIn outperforms other channels for professional lead generation. Grounds all subsequent tactics in platform-specific buyer behaviour.

Lesson 2 • Account Types and Feature Access

Maps free vs. premium account capabilities relevant to lead generation. Helps learners choose the right account tier before investing time or money.

Lesson 3 • LinkedIn's Lead Generation Funnel

Introduces the awareness-to-conversion funnel as it operates on LinkedIn. Provides the strategic framework that all later chapters build upon.

Lesson 1 • Profile SEO and Search Discoverability

Applies keyword research to profile fields so ideal prospects find you organically. Builds on headline and About section work to maximise inbound visibility.

Lesson 2 • Writing a High-Converting About Section

Guides learners through writing an About section that positions them as a trusted solution provider. Converts profile visitors into connection requests or messages.

Lesson 3 • Experience, Skills, and Endorsements

Optimises work history and skills sections to reinforce authority and searchability. Supports the buyer-centric positioning established in earlier sections.

Lesson 4 • Visual Branding and Profile Completeness

Covers profile photo, banner image, and completeness score best practices. Visual consistency builds trust and increases profile view-to-connection rates.

Lesson 1 • Identifying Buying Signals and Intent

Trains learners to spot behavioural cues that indicate a prospect is ready to engage. Prioritising high-intent leads maximises outreach efficiency.

Lesson 2 • Using Sales Navigator for Targeting

Leverages Sales Navigator's advanced filters and lead recommendations for precision targeting. Extends native search capabilities for higher-volume prospecting.

Lesson 3 • Organising and Managing Prospect Lists

Establishes systems for tagging, segmenting, and maintaining prospect lists over time. Clean list management is the operational backbone of consistent outreach.

Lesson 4 • LinkedIn Search and Filter Mastery

Teaches advanced use of LinkedIn's native search filters to surface qualified leads. Directly applies ICP criteria to build actionable prospect lists.

Lesson 1 • Personalisation at Scale

Teaches methods for researching and personalising outreach without sacrificing volume. Balances efficiency with the authenticity that drives replies.

Lesson 2 • Psychology of First Impressions

Explains the cognitive triggers that make prospects accept or ignore connection requests. Grounds all outreach writing in proven persuasion principles.

Lesson 3 • Multi-Touch Outreach Sequences

Designs message sequences that nurture prospects from connection to conversation. Sequencing prevents premature pitching and builds genuine rapport.

Lesson 4 • Writing Effective Connection Requests

Provides frameworks for crafting personalised, concise connection notes that earn acceptances. Personalisation at scale is the core skill developed here.

Lesson 1 • LinkedIn Articles and Newsletter Strategy

Leverages long-form content to establish thought leadership and capture subscriber leads. Articles and newsletters build an owned audience beyond the feed.

Lesson 2 • Content Strategy and Audience Alignment

Aligns content topics and formats with ICP pain points and buying stages. Strategy-first thinking prevents random posting that fails to generate leads.

Lesson 3 • High-Performing LinkedIn Post Formats

Covers text posts, carousels, polls, and video formats with format-specific best practices. Format selection directly impacts reach and engagement rates.

Lesson 4 • Writing Posts That Drive Engagement

Teaches copywriting techniques that stop the scroll and prompt comments and shares. High engagement amplifies organic reach and attracts new prospects.

Lesson 1 • Engagement Tactics That Build Visibility

Teaches commenting, posting, and discussion strategies that increase profile views within groups. Consistent visibility converts group members into connection requests.

Lesson 2 • Engaging with Company Pages and Events

Extends community engagement to LinkedIn Events and company page interactions. Events and pages offer additional touchpoints with concentrated prospect audiences.

Lesson 3 • Running Your Own LinkedIn Group

Guides learners through creating and growing a group as a lead generation asset. Owning a group positions you as the community authority and provides direct access to members.

Lesson 1 • LinkedIn Ads Ecosystem Overview

Maps all LinkedIn ad formats and campaign objectives relevant to lead generation. Provides the structural knowledge needed before building any campaign.

Lesson 2 • Campaign Budgeting and Bid Strategy

Covers budget allocation, bidding options, and spend optimisation for lead campaigns. Efficient budget management maximises lead volume within cost-per-lead targets.

Lesson 3 • Audience Targeting and Segmentation

Applies LinkedIn's professional targeting attributes to reach precise buyer personas. Precise targeting is the primary lever for reducing cost per lead.

Lesson 4 • Campaign Analytics and Optimisation

Uses Campaign Manager data to diagnose performance issues and improve results iteratively. Closes the loop between ad spend and pipeline contribution.

Lesson 5 • Ad Creative and Copywriting

Teaches creative and copy principles specific to LinkedIn's professional context. Strong creative reduces cost per click and improves lead quality.

Lesson 1 • CRM Integration and Lead Handoff

Connects LinkedIn lead sources to CRM workflows for seamless sales handoff. Proper integration ensures no lead is lost between marketing and sales.

Lesson 2 • KPIs, Dashboards, and Reporting

Establishes the metrics framework and reporting cadence for a mature lead generation operation. Clear KPIs enable data-driven decisions and stakeholder communication.

Lesson 3 • Scaling and Continuous Improvement

Applies growth frameworks to systematically increase lead volume and quality over time. Continuous improvement prevents performance plateaus as the market evolves.

Lesson 4 • Automation Tools and Workflows

Introduces compliant automation tools that scale outreach and follow-up without violating platform rules. Automation frees time for high-value personalisation.