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Customer Acquisition and Scaling Strategy Course

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Customer Acquisition and Scaling Strategy Course

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Customer Acquisition and Scaling Strategy Course

Name: Customer Acquisition and Scaling Strategy Course
Price: 294 AUD

Master every stage of customer acquisition — from defining your ideal customer profile to scaling paid and organic channels — with a strategy built on real metrics and proven frameworks. This course gives growth marketers, founders, and demand generation professionals the tools to attract more customers, lower acquisition costs, and scale efficiently. Stop guessing and start growing with a system that works.

Dedika for businesses

What you'll learn:

You will learn how to build and execute a complete customer acquisition strategy across paid, organic, referral, and product-led channels. The course covers how to define your ideal customer profile, craft high-converting value propositions, and allocate budget across channels based on unit economics. You will develop skills in landing page optimisation, A/B testing, and conversion tracking to improve performance at every funnel stage. You will also learn how to design referral programmes, apply behavioural economics to offers, and align sales and marketing around shared lead definitions. By the end, you will have a scaling roadmap and the analytical tools to grow acquisition volume without sacrificing efficiency.

How you study in practice Customer Acquisition and Scaling Strategy Course

How you practise Customer Acquisition and Scaling Strategy Course

For businesses looking to train their team

With Dedika for businesses, the course includes exercises and examples tailored to your own business and the way your company needs.

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Course content

8 Chapters • 41 LessonsDuration between 4 and 360 hours (you decide)

Chapter 1See details

Foundations of Customer Acquisition

Lesson 1 • Core Acquisition Metrics
Introduces the key performance indicators used to evaluate acquisition efforts. Provides the measurement language used throughout the entire course.
Lesson 2 • The Acquisition Funnel Model
Explains the awareness-to-purchase funnel and its stages. Connects funnel thinking to channel selection and budget allocation decisions.
Lesson 3 • Business Model and Acquisition Fit
Examines how B2B, B2C, and marketplace models require different acquisition approaches. Sets context for tailoring strategies covered in later chapters.
Lesson 4 • Defining Customer Acquisition
Establishes the precise meaning of acquisition versus retention and awareness. Anchors the chapter's strategic lens on measurable customer gain.
Lesson 5 • Acquisition Channels Overview
Maps the major paid, owned, and earned channel categories. Gives students a channel taxonomy to reference when building strategies later.

Chapter 2See details

Ideal Customer Profile and Targeting

Lesson 1 • Buyer Persona Development
Translates ICP data into narrative personas that guide messaging and channel decisions. Bridges analytical profiling with creative execution.
Lesson 2 • Market Segmentation Techniques
Covers quantitative and qualitative methods for dividing a market into actionable segments. Enables prioritisation of the highest-opportunity customer groups.
Lesson 3 • Validating and Refreshing Profiles
Establishes a cadence for testing ICP assumptions against real acquisition data. Prevents strategy drift as markets and products evolve.
Lesson 4 • Targeting Precision and Audience Matching
Applies ICP and persona data to platform targeting tools and list-building tactics. Reduces wasted spend by matching audiences to defined profiles.
Lesson 5 • Building an Ideal Customer Profile
Teaches the data inputs and segmentation logic needed to define a high-fit customer. Directly informs channel and message choices in later chapters.

Chapter 3See details

Value Proposition and Messaging Strategy

Lesson 1 • Adapting Messages by Funnel Stage
Shows how to adjust tone, depth, and format as prospects move from awareness to decision. Connects messaging strategy to funnel mechanics introduced earlier.
Lesson 2 • Value Proposition Fundamentals
Defines what a value proposition is and why it drives acquisition outcomes. Establishes the structural components used in all messaging work.
Lesson 3 • Message Testing and Iteration
Introduces structured A/B and multivariate testing frameworks for acquisition copy. Builds a data-driven habit of continuous message improvement.
Lesson 4 • Positioning Against Competitors
Teaches competitive positioning frameworks to sharpen differentiation in crowded markets. Ensures messaging claims are defensible and prospect-relevant.
Lesson 5 • Crafting the Core Message
Guides students through writing a clear, differentiated headline and supporting proof points. Produces the central message used across all acquisition channels.

Chapter 4See details

Paid Acquisition Channels and Campaigns

Lesson 1 • Paid Search Fundamentals
Covers keyword strategy, bidding mechanics, and ad copy for search-intent campaigns. Directly applies ICP and messaging work to high-intent paid traffic.
Lesson 2 • Paid Campaign Optimisation
Covers iterative optimisation tactics including bid adjustments, creative rotation, and audience pruning. Builds a systematic approach to improving CAC over time.
Lesson 3 • Campaign Budget Allocation
Provides frameworks for distributing budget across channels based on funnel stage and CAC targets. Connects unit economics from Chapter 1 to real spending decisions.
Lesson 4 • Paid Social Advertising
Teaches audience targeting, creative formats, and campaign objectives on social platforms. Extends persona targeting skills to interest- and behaviour-based paid channels.
Lesson 5 • Display and Programmatic Advertising
Explains how display networks and programmatic buying reach prospects at scale. Introduces brand-safety and viewability considerations for upper-funnel spend.

Chapter 5See details

Organic and Content-Driven Acquisition

Lesson 1 • Search Engine Optimisation for Acquisition
Teaches on-page, technical, and off-page SEO tactics that drive qualified organic traffic. Applies keyword and ICP insights to long-term search visibility.
Lesson 2 • Social Organic and Community Building
Explains how organic social presence and owned communities generate referral and direct acquisition. Complements paid social by building long-term audience assets.
Lesson 3 • Partnerships and Co-Marketing
Covers joint content, co-branded campaigns, and integration partnerships as organic acquisition levers. Expands reach without proportional increases in paid spend.
Lesson 4 • Content Marketing Strategy
Covers content formats, editorial planning, and distribution to attract and convert prospects. Connects value proposition messaging to content that educates and builds trust.
Lesson 5 • Email and Nurture Sequences
Designs automated email sequences that move cold leads toward first purchase. Bridges organic traffic capture with conversion mechanics.

Chapter 6See details

Conversion Optimisation and Landing Pages

Lesson 1 • Form and Checkout Optimisation
Focuses on reducing friction in lead capture forms and purchase flows. Directly improves conversion rates at the bottom of the acquisition funnel.
Lesson 2 • Conversion Rate Optimisation Process
Introduces a systematic CRO workflow from hypothesis to implementation. Builds a repeatable improvement cycle that compounds acquisition efficiency.
Lesson 3 • Landing Page Design Principles
Teaches the structural and visual elements that drive landing page conversions. Applies messaging hierarchy from Chapter 3 to page layout decisions.
Lesson 4 • Personalisation and Dynamic Content
Shows how to tailor landing experiences to audience segments and traffic sources. Extends targeting precision from Chapter 2 into on-site conversion.
Lesson 5 • Attribution and Conversion Tracking
Establishes accurate tracking of conversions across channels and devices. Ensures optimisation decisions are based on reliable, complete data.

Chapter 7See details

Referral, Viral, and Product-Led Acquisition

Lesson 1 • Measuring Referral and PLG Performance
Defines the metrics specific to referral and product-led acquisition channels. Integrates with the broader acquisition measurement framework built throughout the course.
Lesson 2 • Product-Led Growth Fundamentals
Introduces PLG as an acquisition model where product value drives sign-ups and expansion. Applies to freemium, free-trial, and usage-based business models.
Lesson 3 • Network Effects and Platform Growth
Explains direct and indirect network effects as structural acquisition advantages. Relevant to marketplace and platform business models introduced in Chapter 1.
Lesson 4 • Viral Coefficient and Loop Design
Explains the viral coefficient metric and how to engineer sharing loops into products and campaigns. Connects referral mechanics to compounding acquisition growth.
Lesson 5 • Referral Programme Design
Covers incentive structures, referral mechanics, and programme triggers that generate word-of-mouth acquisition. Leverages existing customers as a low-CAC growth channel.

Chapter 8See details

Scaling Acquisition Strategy

Lesson 1 • Acquisition Team and Process Design
Covers team structures, roles, and operating rhythms that support scaled acquisition programmes. Translates strategy into organisational capability.
Lesson 2 • Growth Experimentation Systems
Establishes a structured experimentation programme to discover new acquisition levers at scale. Institutionalises the testing habits developed in earlier chapters.
Lesson 3 • Sustaining Acquisition Efficiency at Scale
Addresses the natural CAC inflation that occurs as channels mature and audiences saturate. Provides tactics to maintain efficiency while growing volume.
Lesson 4 • Diagnosing Scaling Readiness
Assesses whether unit economics, operations, and product are ready to support accelerated acquisition. Prevents premature scaling that destroys margin.
Lesson 5 • Forecasting and Growth Modelling
Builds quantitative models to project acquisition volume, CAC trends, and revenue impact. Enables data-driven investment decisions and board-level reporting.
Lesson 6 • Channel Diversification at Scale
Teaches how to expand beyond initial acquisition channels without diluting performance. Builds a resilient multi-channel portfolio that reduces concentration risk.

Certification

Your valid completion certificate

This course is for you:

Growth marketers ready to move beyond tactics into full-funnel strategy.
Startup founders who need a repeatable system to win their first customers.
Product managers expanding their role into go-to-market and demand generation.
Marketing coordinators aiming to step into a senior strategist position.
Consultants who advise businesses on revenue growth and channel performance.
Career changers from sales who want to transition into a marketing leadership role.

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...