
Changing Behaviour for Sustainable Development Course
Understand why people resist sustainable choices — and learn exactly how to change that. This course equips you with behavioural science, systems thinking, and intervention design skills to drive real sustainability outcomes. From diagnosing barriers to scaling programmes, you'll gain the strategic tools that practitioners, policymakers, and organisations need most.
What you'll learn:
Apply behavioural science theories to design targeted, evidence-based sustainability interventions.
Diagnose structural, psychological, and social barriers that block sustainable behaviour change.
Use systems thinking to map stakeholders and identify high-impact leverage points.
Craft persuasive, audience-specific messaging that bridges the value-action gap effectively.
Design monitoring and evaluation frameworks to measure and report behavioural outcomes.
Develop multi-level change strategies that align policy, organisational culture, and community action.
How you study in practice Changing Behaviour for Sustainable Development Course
How you practise Changing Behaviour for Sustainable Development Course
For businesses looking to train their team
With Dedika for businesses, the course includes exercises and examples tailored to your own business and the way your company needs.
Course content
8 Chapters • 40 LessonsDuration between 4 and 360 hours (you decide)
Chapter 1HideHide detailsSee detailsFoundations of Sustainable Development
Foundations of Sustainable Development
Lesson 1 • Defining Sustainable Development Today
Covers the three pillars—environmental, social, economic—and their interdependencies. Grounds all subsequent behaviour-change work in a shared sustainability framework.
Lesson 2 • Human Behaviour as a Sustainability Driver
Examines how individual and collective behaviours generate environmental and social impacts. Establishes the causal link between behaviour and sustainability outcomes.
Lesson 3 • Key Sustainability Challenges and Targets
Maps major global sustainability challenges to measurable targets. Provides the goal landscape that behaviour-change interventions must address.
Lesson 4 • Stakeholders and Systems Thinking
Introduces systems thinking and stakeholder mapping as tools for understanding sustainability problems. Prepares learners to design interventions within complex systems.
Chapter 2HideHide detailsSee detailsPsychology of Human Behaviour
Psychology of Human Behaviour
Lesson 1 • Cognitive Biases and Heuristics
Identifies cognitive shortcuts that lead to unsustainable decisions. Equips learners to anticipate and counteract bias in intervention design.
Lesson 2 • Emotion, Identity, and Behaviour
Explores how emotional responses and self-identity influence sustainable choices. Connects identity-based motivation to long-term behaviour maintenance.
Lesson 3 • Motivations, Attitudes, and Values
Explores intrinsic and extrinsic motivation, attitudes, and values as behavioural antecedents. Links psychological drivers to sustainability-relevant choices.
Lesson 4 • Social Norms and Peer Influence
Analyses how descriptive and injunctive norms shape behaviour within groups. Demonstrates norm-based mechanisms used in sustainability campaigns.
Lesson 5 • Habit Formation and Routine Behaviour
Examines how habits form, persist, and can be disrupted. Provides the psychological basis for designing habit-change interventions.
Chapter 3HideHide detailsSee detailsBehaviour Change Theories and Models
Behaviour Change Theories and Models
Lesson 1 • Classic Behaviour Change Frameworks
Reviews foundational models including stages-of-change and theory of planned behaviour. Establishes the theoretical vocabulary used throughout the course.
Lesson 2 • Behavioural Economics Approaches
Applies nudge theory, choice architecture, and incentive design to sustainability. Bridges economic and psychological perspectives on behaviour change.
Lesson 3 • Social-Ecological and Practice Theories
Introduces social practice theory and socio-technical transition models. Shifts focus from individual psychology to collective routines and infrastructure.
Lesson 4 • Selecting and Combining Frameworks
Guides learners in matching theories to specific sustainability problems and contexts. Develops critical judgment for multi-theory intervention design.
Lesson 5 • Community-Based Social Marketing
Presents community-based social marketing as a structured behaviour-change methodology. Connects theory to practical campaign planning at the community level.
Chapter 4HideHide detailsSee detailsDiagnosing Behaviour and Context
Diagnosing Behaviour and Context
Lesson 1 • Quantitative Behavioural Assessment
Introduces surveys, behavioural tracking, and data analysis for measuring behaviour. Complements qualitative methods with measurable baseline data.
Lesson 2 • Contextual and Systems Analysis
Applies systems mapping and contextual analysis to understand structural drivers of behaviour. Connects micro-level behaviour to macro-level system conditions.
Lesson 3 • Qualitative Research Methods
Covers interviews, focus groups, and ethnographic observation for behavioural diagnosis. Builds skills to gather rich contextual data from target audiences.
Lesson 4 • Barrier and Enabler Analysis
Identifies structural, psychological, and social barriers and enablers to target behaviours. Produces a barrier-enabler map that guides strategy selection.
Lesson 5 • Defining and Segmenting Target Behaviours
Teaches precise behavioural specification and audience segmentation techniques. Ensures interventions address the right behaviour in the right population.
Chapter 5HideHide detailsSee detailsDesigning Behaviour Change Interventions
Designing Behaviour Change Interventions
Lesson 1 • Community and Participatory Design
Integrates community participation into intervention co-design processes. Builds ownership and cultural fit to increase adoption and sustainability of change.
Lesson 2 • Intervention Strategy Selection
Matches diagnosed barriers and enablers to appropriate intervention strategies. Ensures strategic alignment between problem diagnosis and solution design.
Lesson 3 • Applying Nudges and Choice Architecture
Translates nudge theory into practical design decisions for physical and digital environments. Demonstrates how default changes and prompts shift behaviour at scale.
Lesson 4 • Intervention Logic and Planning
Develops a theory-of-change logic model and implementation plan for the intervention. Connects design decisions to measurable outcomes and timelines.
Lesson 5 • Designing Effective Messaging
Covers message framing, narrative, and channel selection for behaviour change communication. Applies psychological principles to craft persuasive sustainability messages.
Chapter 6HideHide detailsSee detailsImplementing Behaviour Change Programmes
Implementing Behaviour Change Programmes
Lesson 1 • Managing Implementation Challenges
Identifies common implementation failures and adaptive management strategies. Builds practitioner resilience and problem-solving capacity during rollout.
Lesson 2 • Piloting and Iterative Testing
Introduces pilot design, rapid prototyping, and iterative refinement before full rollout. Reduces implementation risk by testing assumptions at small scale.
Lesson 3 • Behaviour Change Communication Campaigns
Plans and executes multi-channel communication campaigns supporting behaviour change. Integrates messaging, timing, and audience reach for maximum impact.
Lesson 4 • Stakeholder Engagement and Partnerships
Develops strategies for engaging government, private sector, and civil society partners. Builds the coalitions needed to implement and sustain behaviour change programmes.
Lesson 5 • Scaling Behaviour Change Interventions
Examines pathways for scaling successful pilots to broader populations and geographies. Addresses fidelity, adaptation, and resource requirements during scale-up.
Chapter 7HideHide detailsSee detailsMonitoring, Evaluation, and Learning
Monitoring, Evaluation, and Learning
Lesson 1 • Learning Systems and Adaptive Management
Establishes organisational learning routines that translate evaluation findings into programme improvements. Embeds continuous improvement into programme management cycles.
Lesson 2 • Data Analysis and Interpretation
Applies quantitative and qualitative analysis methods to evaluation data. Develops skills to interpret findings and draw actionable conclusions.
Lesson 3 • Evaluation Frameworks for Behaviour Change
Introduces outcome, process, and impact evaluation frameworks suited to behaviour change. Aligns evaluation design with the intervention's theory of change.
Lesson 4 • Measuring Behavioural Outcomes
Covers validated tools and indicators for measuring changes in behaviour and attitudes. Ensures measurement validity and reliability across diverse contexts.
Lesson 5 • Experimental and Quasi-Experimental Designs
Introduces randomised controlled trials and quasi-experimental methods for causal attribution. Builds capacity to generate rigorous evidence of intervention effectiveness.
Chapter 8HideHide detailsSee detailsStrategic Leadership for Sustainable Behaviour Change
Strategic Leadership for Sustainable Behaviour Change
Lesson 1 • Policy and Regulatory Enablers
Examines how policy instruments and regulatory frameworks enable or constrain behaviour change. Equips learners to engage with policy processes to support sustainability transitions.
Lesson 2 • Capstone: Integrated Change Strategy
Synthesises all course competencies into a comprehensive, multi-level behaviour change strategy for a real sustainability challenge. Demonstrates mastery through applied strategic planning.
Lesson 3 • Organisational Culture and Internal Change
Addresses behaviour change within organisations as a prerequisite for external sustainability impact. Develops skills to shift organisational culture toward sustainability.
Lesson 4 • Systems-Level Behaviour Change Strategy
Applies systems thinking to design multi-level strategies targeting behaviour across individuals, organisations, and policy environments. Moves beyond single-intervention thinking.
Lesson 5 • Ethical Dimensions of Behaviour Change
Examines ethical responsibilities in designing and implementing behaviour change interventions. Ensures practitioners uphold autonomy, equity, and transparency in their work.
Lesson 6 • Leading Sustainability Transitions
Builds leadership skills for guiding communities and organisations through disruptive sustainability transitions. Addresses resistance, uncertainty, and coalition building.
Your valid completion certificate
This course is for you:
Sustainability managers: ready to move from reporting to driving real change.
NGO programme officers: seeking rigorous methods to improve community impact.
Public health professionals: applying behaviour change skills to environmental goals.
Urban planners: wanting to embed human behaviour insights into project design.
Corporate ESG analysts: looking to influence employee and supply chain conduct.
Career changers: bringing passion for sustainability into a professional practice.
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