General Motors (GM) Training Course

Lesson 1 • GM Global Market Presence

Surveys GM's international operations, key markets, and regional strategies. Grounds learners in the global scale behind local product and pricing decisions.

Lesson 2 • GM Brand Portfolio Overview

Maps each GM brand to its target segment and positioning. Enables staff to guide customers toward the right brand based on lifestyle and need.

Lesson 3 • GM Corporate History and Milestones

Traces GM's founding, key acquisitions, and industry-shaping events. Provides historical context that informs current brand strategy and product decisions.

Lesson 1 • Chevrolet Passenger Cars and Crossovers

Covers Chevrolet's car and crossover models, trim levels, and standard features. Builds product fluency needed for confident customer consultations.

Lesson 2 • Chevrolet Truck and Performance Models

Details Silverado configurations, Colorado variants, and Camaro performance specs. Connects truck capability metrics to customer work and recreation needs.

Lesson 3 • Cadillac Luxury and Performance Lineup

Profiles Cadillac sedans, SUVs, and V-Series performance models. Equips learners to communicate luxury value and technology leadership to premium buyers.

Lesson 4 • GMC and Buick Model Lineup

Examines GMC's professional-grade trucks and Buick's refined crossovers. Distinguishes these brands from Chevrolet counterparts to prevent internal cannibalization.

Lesson 1 • Charging Infrastructure and Solutions

Covers Level 1, Level 2, and DC fast charging options and GM's charging network partnerships. Prepares staff to resolve customer charging anxiety with factual guidance.

Lesson 2 • Ultium Platform Architecture

Explains the modular Ultium battery and drive unit design. Establishes the technical foundation for understanding all current and future GM EVs.

Lesson 3 • EV Ownership Experience and Incentives

Details EV ownership costs, available purchase incentives, and long-term savings. Connects financial benefits to customer purchase decisions.

Lesson 4 • Current GM EV Model Portfolio

Profiles Chevrolet, GMC, and Cadillac EV models built on Ultium. Enables accurate feature and range comparisons across the EV lineup.

Lesson 1 • Infotainment and Google Integration

Covers the Google built-in infotainment platform, navigation, and app ecosystem. Enables staff to walk customers through the system during delivery.

Lesson 2 • OnStar Connected Services

Details OnStar safety, security, and remote services and subscription tiers. Prepares staff to enroll customers and explain ongoing service value.

Lesson 3 • Over-the-Air Software Updates

Explains GM's OTA update capability, update delivery process, and customer benefits. Differentiates GM's connected vehicle approach from competitors.

Lesson 1 • Objection Handling and Negotiation

Provides frameworks for addressing price, trade-in, and competitive objections. Develops confident, non-pressured negotiation skills aligned with GM standards.

Lesson 2 • Test Drive Management

Covers test drive preparation, route planning, and in-drive coaching techniques. Maximizes the test drive as a closing tool.

Lesson 3 • Closing and Purchase Agreement

Teaches closing signals, commitment techniques, and purchase paperwork flow. Ensures a smooth transition from agreement to finance office.

Lesson 4 • Customer Greeting and Needs Discovery

Establishes rapport-building techniques and structured needs-assessment questioning. Sets the tone for a consultative, customer-first sales interaction.

Lesson 1 • F&I Menu Selling and Product Presentation

Covers structured menu presentation of protection products and extended coverage. Builds ethical, needs-based F&I selling skills that improve customer satisfaction.

Lesson 2 • Lease vs. Finance Decision Framework

Compares lease and finance options across cost, flexibility, and customer lifestyle factors. Enables advisors to guide customers to the best ownership structure.

Lesson 3 • Compliance and Regulatory Standards in F&I

Reviews consumer protection regulations, disclosure requirements, and fair lending principles. Ensures all F&I activity meets legal and ethical standards.

Lesson 1 • Customer Retention and Loyalty Programs

Covers GM loyalty programs, follow-up communication strategies, and defection recovery. Builds the habits that convert one-time buyers into lifetime customers.

Lesson 2 • Service Lane Process and Workflow

Maps the service appointment, write-up, and vehicle dispatch workflow. Establishes process discipline that reduces cycle time and improves customer satisfaction.

Lesson 3 • GM Warranty and Policy Administration

Explains GM warranty coverage, claim submission, and policy adjustment procedures. Ensures accurate warranty handling that protects dealership profitability.

Lesson 4 • Service Performance Metrics and Improvement

Introduces key service KPIs including CSI scores, effective labor rate, and hours per repair order. Connects metric tracking to continuous service improvement.

Lesson 1 • GM Dealer Standards and Certification Programs

Reviews GM's dealer standards, facility requirements, and certification pathways. Establishes the compliance baseline for operating as an authorized GM dealer.

Lesson 2 • Strategic Planning and Continuous Improvement

Applies GM's 20 Group benchmarking, action planning, and continuous improvement methodology. Develops leaders who drive sustained dealership performance gains.

Lesson 3 • Digital Retailing and Online Sales Strategy

Examines GM's digital retailing tools, online lead management, and omnichannel customer journey. Prepares dealerships to convert digital shoppers into buyers.

Lesson 4 • Sales Performance Metrics and Dashboards

Introduces GM's sales reporting tools, market share metrics, and performance dashboards. Builds analytical skills for identifying gaps and growth opportunities.