Information, Education and Communication Course

Lesson 1 • Defining Information, Education, Communication

Clarifies distinctions among information, education, and communication as IEC pillars. Grounds subsequent chapters in shared vocabulary.

Lesson 2 • IEC in the Public Health Context

Positions IEC within health promotion, disease prevention, and community development. Shows linkages to national and global health goals.

Lesson 3 • Communication Process and Components

Breaks down sender, message, channel, receiver, and feedback loops. Explains how each element affects IEC effectiveness.

Lesson 1 • Principles of Audience Analysis

Introduces systematic methods for understanding audience characteristics and needs. Provides the analytical base for all subsequent message design.

Lesson 2 • Building Audience Profiles

Synthesises research data into actionable audience personas. Profiles serve as reference documents throughout programme development.

Lesson 3 • Segmentation Strategies

Covers criteria for dividing audiences into actionable segments. Enables precise targeting of IEC interventions.

Lesson 4 • Cultural and Social Determinants

Examines how culture, gender, religion, and social norms shape health behaviour. Ensures IEC materials are contextually appropriate.

Lesson 1 • Positioning and Key Messages

Develops a strategic positioning statement and core message platform. Ensures consistency across all IEC channels and materials.

Lesson 2 • Channel Selection and Mix

Analyses reach, frequency, and suitability of interpersonal, mass, and digital channels. Builds a multi-channel mix matched to audience access.

Lesson 3 • Writing the IEC Strategic Plan

Assembles all strategy components into a structured, actionable document. Covers format, approval processes, and stakeholder sign-off.

Lesson 4 • Resource Mapping and Budgeting

Identifies human, financial, and material resources needed for IEC implementation. Produces a realistic budget aligned with strategic priorities.

Lesson 1 • Content Pretesting and Revision

Teaches methods to test draft content with target audiences before production. Iterative revision ensures messages achieve intended comprehension and appeal.

Lesson 2 • Health Literacy and Plain Language

Addresses reading levels, numeracy, and comprehension barriers in health communication. Ensures messages reach low-literacy and diverse audiences.

Lesson 3 • Principles of Effective Health Messaging

Covers clarity, relevance, emotional appeal, and call-to-action in health messages. Establishes quality standards applied throughout content development.

Lesson 4 • Visual Communication and Design Basics

Introduces layout, colour, typography, and imagery principles for IEC materials. Connects visual choices to audience comprehension and engagement.

Lesson 1 • Production Management and Quality Assurance

Establishes workflows, timelines, vendor management, and quality checkpoints. Ensures materials meet technical and content standards before distribution.

Lesson 2 • Video and Multimedia Production

Covers storyboarding, filming, and editing short health videos and multimedia content. Connects production quality to audience engagement outcomes.

Lesson 3 • Digital and Social Media Content

Addresses creation of web content, infographics, and social media posts for IEC. Covers platform-specific formatting and content optimisation.

Lesson 4 • Print Materials Development

Guides creation of brochures, posters, flipcharts, and job aids. Covers brief writing, layout approval, and print specifications.

Lesson 1 • Mass Media Campaign Execution

Manages placement, scheduling, and coordination of mass media IEC activities. Covers media buying, airtime scheduling, and editorial partnerships.

Lesson 2 • Coordination and Stakeholder Management

Aligns government, NGO, and private sector partners during implementation. Prevents duplication and ensures consistent messaging across actors.

Lesson 3 • Interpersonal Communication Delivery

Covers counselling, group education, and community dialogue facilitation techniques. Builds skills for face-to-face IEC in health and community settings.

Lesson 4 • Community Mobilisation and Outreach

Engages community leaders, networks, and volunteers in IEC delivery. Strengthens programme reach and local ownership.

Lesson 1 • Reporting and Learning Systems

Structures evaluation reports for diverse stakeholders and decision-making purposes. Embeds learning loops into programme cycles.

Lesson 2 • Data Analysis and Interpretation

Applies quantitative and qualitative analysis to IEC evaluation data. Translates findings into actionable programme insights.

Lesson 3 • Process Monitoring Methods

Tracks activity implementation, material distribution, and audience reach in real time. Provides early warning data for programme adjustments.

Lesson 4 • Outcome and Impact Evaluation

Measures changes in knowledge, attitudes, and practices attributable to IEC. Covers evaluation designs appropriate for communication programmes.

Lesson 1 • Building Organisational IEC Capacity

Designs training, mentoring, and systems-strengthening approaches for IEC teams. Ensures sustainable institutional capacity beyond individual programmes.

Lesson 2 • Scaling Up IEC Interventions

Analyses frameworks for expanding successful IEC pilots to national or regional scale. Addresses adaptation, fidelity, and resource requirements for scale.

Lesson 3 • Advocacy Communication Strategies

Designs evidence-based advocacy messages targeting policymakers and resource holders. Connects IEC outcomes to policy change and resource mobilisation.

Lesson 4 • Innovation and Future Directions in IEC

Examines emerging trends, technologies, and paradigm shifts reshaping IEC practice. Prepares leaders to anticipate and respond to evolving communication landscapes.