Shopify Design Course

Lesson 1 • Shopify Theme Architecture

Explains how themes are structured using templates, sections, and blocks. This foundation is required before any theme customisation or coding begins.

Lesson 2 • Shopify Ecosystem Overview

Covers Shopify's role in e-commerce, plan tiers, and core terminology. Establishes the mental model needed for all subsequent design decisions.

Lesson 3 • Store Configuration Basics

Covers essential store settings including currency, shipping zones, and payment gateways. Proper configuration prevents design work from being undermined by broken functionality.

Lesson 1 • Visual Hierarchy in Retail Design

Teaches how to direct shopper attention using scale, contrast, and spacing. Directly informs layout decisions made throughout the course.

Lesson 2 • Typography for E-Commerce

Addresses font selection, pairing, and hierarchy for product-focused layouts. Good typography improves readability and perceived brand quality.

Lesson 3 • Color Theory for Online Stores

Covers colour psychology, palette construction, and brand consistency in retail. Students build palettes that reinforce trust and drive action.

Lesson 4 • UX Principles for Conversion

Introduces friction reduction, trust signals, and persuasive design patterns. These principles guide every layout and component decision in later chapters.

Lesson 1 • Navigation and Menu Design

Configures main menus, dropdowns, and footer navigation for usability. Clear navigation directly reduces bounce rate and improves product discovery.

Lesson 2 • Homepage Layout Design

Builds a high-converting homepage using hero sections, featured collections, and trust elements. The homepage is the most critical first impression for shoppers.

Lesson 3 • Evaluating and Choosing Themes

Covers criteria for selecting free vs. paid themes based on niche and feature needs. A strong theme choice reduces custom development time significantly.

Lesson 4 • Branding Configuration in Themes

Applies logos, brand colours, and typography through theme settings. Establishes visual brand identity across all storefront pages.

Lesson 1 • Product Title and Description Layout

Structures product titles, descriptions, and bullet points for scannability and SEO. Layout directly affects both conversion rate and search visibility.

Lesson 2 • Variant and Option Display

Designs colour swatches, size selectors, and quantity inputs for clarity and ease. Poor variant UX is a leading cause of abandoned product pages.

Lesson 3 • Product Image Strategy

Covers image types, aspect ratios, zoom features, and gallery layout for products. Strong imagery is the single highest-impact element on a product page.

Lesson 4 • Add-to-Cart and Buy Button Design

Optimises CTA button placement, size, colour, and copy for maximum click-through. The add-to-cart button is the most critical conversion element on the page.

Lesson 1 • Pagination and Infinite Scroll

Compares pagination, load-more, and infinite scroll patterns for catalogue UX. The right choice depends on catalogue size and SEO requirements.

Lesson 2 • Collection Page Layout Patterns

Covers grid vs. list views, column counts, and collection banner design. Layout choices directly affect how many products shoppers engage with.

Lesson 3 • Filtering and Sorting Systems

Builds faceted filters and sort options that match shopper mental models. Effective filtering reduces time-to-purchase for high-SKU catalogues.

Lesson 1 • Editing Templates and Sections

Modifies existing theme templates and section files to alter layout and logic. This skill bridges the gap between Theme Editor limits and full customisation.

Lesson 2 • Shopify Liquid Objects

Maps key Shopify objects such as product, collection, cart, and customer. Knowing available objects enables dynamic, data-driven template design.

Lesson 3 • Building Custom Sections

Creates new reusable sections with schema-defined settings for the Theme Editor. Custom sections give merchants flexible, no-code control over new layouts.

Lesson 4 • Liquid Language Fundamentals

Introduces Liquid syntax including objects, tags, and filters. Understanding Liquid is the gateway to any meaningful theme code customisation.

Lesson 1 • Custom Styling Techniques

Applies targeted CSS overrides for typography, spacing, buttons, and cards. Students achieve pixel-accurate brand alignment without breaking theme defaults.

Lesson 2 • Third-Party Script Integration

Covers safe methods for adding analytics, chat, and marketing scripts to themes. Improper script loading degrades performance and breaks functionality.

Lesson 3 • Responsive CSS for Shopify

Writes media queries and fluid styles that adapt layouts across breakpoints. Ensures custom styles do not break the mobile experience.

Lesson 4 • Shopify CSS Architecture

Explains how themes organise CSS files, variables, and specificity layers. Understanding the existing CSS structure prevents conflicts and regressions.

Lesson 1 • Pre-Launch Quality Assurance

Runs a structured QA checklist covering links, forms, checkout flow, and content. A thorough QA pass ensures a professional, error-free store launch.

Lesson 2 • Accessibility Standards in Shopify

Applies WCAG-aligned practices including alt text, keyboard navigation, and colour contrast. Accessible stores serve more customers and reduce legal exposure.

Lesson 3 • Cross-Browser and Device Testing

Tests store appearance and functionality across browsers, devices, and screen sizes. Catching issues before launch protects revenue and brand reputation.

Lesson 4 • Shopify Store Performance Optimisation

Identifies and resolves speed bottlenecks including image size, app bloat, and render-blocking scripts. Fast stores rank higher and convert better.