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Product Development Course
More than 2 million students worldwide

Product Development Course

4.7

Learn how to take a product from raw idea to successful launch using proven frameworks and real-world tools. This course covers every stage of the product lifecycle, from market research and ideation to execution, launch, and post-launch iteration. Whether you're entering product management or levelling up your current role, you'll leave with the skills to build products that deliver measurable value.

Dedika for businesses

What you will learn:

You will learn how to define product strategy, conduct primary and secondary market research, and generate concepts using structured ideation techniques. You will write and prioritise requirements using frameworks like MoSCoW and Kano, then build and test prototypes at the right fidelity level. The course covers agile execution, cross-functional planning, and quality assurance practices used in real product teams. You will also develop go-to-market plans, set pricing strategy, and establish the metrics needed to measure product performance after launch. By the end, you will have a complete, practical toolkit for managing product development from discovery through continuous improvement.

How you study in practice Product Development Course

How you practise Product Development Course

For businesses looking to train their team

With Dedika for businesses, the course includes exercises and examples tailored to your own business and the way your company needs.

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Course content

8 Chapters • 33 LessonsDuration between 4 and 360 hours (you decide)

Chapter 1See details

Foundations of Product Development

  • Lesson 1 • Stakeholders and Team Roles

    Identifies internal and external stakeholders and their influence on product outcomes. Prepares students to map accountability structures.

  • Lesson 2 • The Product Lifecycle Overview

    Maps the stages from ideation to end-of-life. Connects lifecycle thinking to resource and decision planning.

  • Lesson 3 • Defining Product Development

    Clarifies the scope and purpose of product development as a discipline. Establishes vocabulary used throughout the course.

  • Lesson 4 • Development Frameworks at a Glance

    Surveys major frameworks including waterfall, agile, and hybrid approaches. Provides context for choosing the right model.

Chapter 2See details

Market Research and Opportunity Identification

  • Lesson 1 • Understanding Target Markets

    Introduces segmentation, targeting, and positioning as tools for defining who the product serves. Anchors all subsequent research activities.

  • Lesson 2 • Secondary Research and Competitive Analysis

    Teaches use of existing data sources and competitive intelligence to contextualize primary findings. Connects market context to product positioning.

  • Lesson 3 • Primary Research Methods

    Covers interviews, surveys, and observational techniques for gathering firsthand customer data. Builds skills in designing and executing research.

  • Lesson 4 • Validating Market Opportunities

    Applies research outputs to assess feasibility and desirability of a product concept. Produces a structured opportunity brief.

Chapter 3See details

Ideation and Concept Development

  • Lesson 1 • Concept Refinement and Definition

    Develops selected concepts into detailed descriptions with clear value propositions. Prepares concepts for prototyping and stakeholder review.

  • Lesson 2 • Ideation Techniques and Facilitation

    Introduces divergent thinking methods including brainstorming, SCAMPER, and analogical thinking. Builds facilitation skills for team ideation sessions.

  • Lesson 3 • Creative Problem Framing

    Reframes customer problems to unlock non-obvious solutions. Establishes problem framing as a prerequisite to effective ideation.

  • Lesson 4 • Concept Screening and Selection

    Applies structured criteria to narrow a large idea set to a manageable shortlist. Links selection decisions to market and business requirements.

Chapter 4See details

Requirements Definition and Prioritisation

  • Lesson 1 • Capturing Customer Needs

    Converts raw research data into structured need statements using voice-of-customer techniques. Ensures requirements reflect real user priorities.

  • Lesson 2 • Prioritisation Frameworks

    Applies MoSCoW, Kano, and weighted scoring to rank requirements by value and effort. Enables informed trade-off decisions under resource constraints.

  • Lesson 3 • Managing Requirements Change

    Establishes processes for handling scope changes without derailing development. Introduces change control and impact assessment practices.

  • Lesson 4 • Writing Functional Requirements

    Teaches how to write clear, testable functional and non-functional requirements. Connects requirement quality to downstream design accuracy.

Chapter 5See details

Prototyping and Iterative Testing

  • Lesson 1 • Prototyping Fidelity and Purpose

    Explains the spectrum from paper sketches to functional prototypes and when to use each. Aligns fidelity choice with learning objectives.

  • Lesson 2 • Analysing and Iterating on Feedback

    Converts test observations into prioritised design changes using structured analysis. Closes the loop between testing and refined requirements.

  • Lesson 3 • Designing Usability Tests

    Teaches how to plan and script usability tests that generate actionable insights. Connects test design to specific hypotheses from requirements.

  • Lesson 4 • Building Rapid Prototypes

    Covers practical techniques for creating prototypes quickly with minimal resources. Emphasises speed and learning over polish.

Chapter 6See details

Product Design and Development Execution

  • Lesson 1 • Managing Development Risks

    Identifies and mitigates technical and schedule risks during active development. Builds a risk register and contingency planning habit.

  • Lesson 2 • Agile Execution in Product Teams

    Applies sprint planning, backlog management, and retrospectives to product development cycles. Connects agile ceremonies to delivery outcomes.

  • Lesson 3 • Quality Assurance and Testing

    Embeds quality checkpoints throughout development to catch defects early. Links QA practices to acceptance criteria from requirements.

  • Lesson 4 • Cross-Functional Development Planning

    Builds integrated development plans that coordinate engineering, design, and operations. Prevents handoff failures between functions.

  • Lesson 5 • Design Principles and Constraints

    Introduces universal design principles and the role of technical, cost, and regulatory constraints. Grounds design decisions in real-world boundaries.

Chapter 7See details

Go-to-Market Strategy and Launch

  • Lesson 1 • Launch Execution and Readiness

    Coordinates pre-launch, launch-day, and post-launch activities across teams. Builds a launch readiness checklist to prevent execution gaps.

  • Lesson 2 • Positioning and Messaging

    Develops differentiated positioning statements and messaging frameworks for target segments. Ensures consistent communication across all launch channels.

  • Lesson 3 • Pricing Strategy Basics

    Introduces value-based, cost-plus, and competitive pricing models and their trade-offs. Connects pricing decisions to positioning and margin goals.

  • Lesson 4 • Go-to-Market Planning Fundamentals

    Defines the components of a go-to-market plan including channels, messaging, and timing. Connects GTM planning to product and market strategy.

Chapter 8See details

Post-Launch Measurement and Product Iteration

  • Lesson 1 • Defining Product Success Metrics

    Establishes leading and lagging indicators tied to product goals and business outcomes. Prevents vanity metric traps by anchoring KPIs to decisions.

  • Lesson 2 • Building the Iteration Roadmap

    Synthesises performance data, user feedback, and business priorities into a prioritised roadmap. Closes the product development loop with evidence-based planning.

  • Lesson 3 • Data Collection and Analytics Setup

    Covers instrumentation, event tracking, and analytics configuration for product data. Ensures data quality before analysis begins.

  • Lesson 4 • Interpreting Performance Data

    Applies cohort analysis, funnel analysis, and retention metrics to diagnose product health. Connects data patterns to actionable product decisions.

Certification

Your valid completion certificate

This course is for you:

  • Aspiring product managers: eager to break into the field with structured, practical skills.

  • Startup founders: needing a repeatable process to develop and validate new offerings.

  • Business analysts: looking to expand their scope into end-to-end product ownership.

  • Marketing professionals: wanting to contribute more strategically to product decisions upstream.

  • Engineers or designers: ready to move into cross-functional product leadership responsibilities.

  • Career changers: bringing domain expertise and seeking a framework to pivot into product roles.

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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