Ranking on Google Course

Lesson 1 • Crawling and Indexing Fundamentals

Covers how Googlebot discovers and stores pages. Establishes the technical baseline needed for every optimisation decision in later chapters.

Lesson 2 • Core Ranking Signals Explained

Introduces the primary factors Google uses to order results. Connects signal types to actionable levers students will optimise throughout the course.

Lesson 3 • Google's Algorithm Update History

Traces major algorithm shifts and their strategic implications. Helps students avoid outdated tactics and anticipate future changes.

Lesson 1 • Keyword Metrics and Prioritisation

Explains volume, difficulty, and click-through potential metrics. Students apply a scoring framework to select high-ROI keywords for their site.

Lesson 2 • Building a Keyword Map

Assigns keywords to specific pages to prevent cannibalisation and guide site architecture. Outputs a structured map used in on-page and content chapters.

Lesson 3 • Keyword Discovery Techniques

Teaches systematic methods for uncovering keyword opportunities across multiple sources. Builds the raw keyword list used in prioritisation exercises.

Lesson 4 • Long-Tail and Semantic Keyword Strategy

Explores low-competition, high-conversion long-tail opportunities and semantic clustering. Extends the keyword map into a content cluster architecture.

Lesson 1 • HTTPS, Security, and Structured Data

Covers secure protocols, mixed-content errors, and schema markup for rich results. These signals reinforce trust and unlock enhanced SERP features.

Lesson 2 • Site Architecture and URL Structure

Covers logical hierarchy, clean URL patterns, and internal linking principles. A sound architecture amplifies every on-page and link-building effort.

Lesson 3 • Crawlability and Indexation Control

Teaches robots.txt, meta robots, and XML sitemaps to guide Googlebot efficiently. Prevents wasted crawl budget and accidental de-indexation.

Lesson 4 • Page Speed and Core Web Vitals

Explains the three Core Web Vitals metrics and their ranking weight. Students identify and fix the most common performance bottlenecks.

Lesson 1 • Internal Linking Strategy

Demonstrates how internal links distribute authority and guide crawlers to priority pages. A deliberate internal link structure multiplies the impact of external link acquisition.

Lesson 2 • Title Tags and Meta Descriptions

Defines best practices for crafting click-worthy, keyword-rich title tags and meta descriptions. These elements directly influence rankings and organic click-through rates.

Lesson 3 • Image and Multimedia Optimisation

Teaches alt text, file naming, and media compression for SEO benefit. Optimised media contributes to page speed, accessibility, and image search visibility.

Lesson 4 • Heading Structure and Content Hierarchy

Explains H1–H6 usage, semantic hierarchy, and keyword integration in headings. Proper structure aids both crawlers and readers in understanding page topics.

Lesson 1 • Content Refresh and Pruning

Explains when and how to update, consolidate, or remove underperforming content. Refreshing existing content often delivers faster ranking gains than publishing new pages.

Lesson 2 • Editorial Calendar and Content Planning

Teaches prioritisation, scheduling, and resource allocation for a content programme. Ensures consistent publishing cadence aligned with keyword and business priorities.

Lesson 3 • Topic Cluster and Pillar Page Model

Introduces the hub-and-spoke content architecture for topical authority. Clusters reinforce keyword maps built in Chapter 2 and improve site-wide relevance.

Lesson 4 • Creating Content That Ranks

Covers the research, outline, and writing process for high-ranking content. Applies on-page optimisation skills from Chapter 4 within a repeatable production workflow.

Lesson 1 • Outreach and Relationship Building

Provides a repeatable outreach process for earning editorial links through personalised communication. Relationship-based link building produces durable, high-quality results.

Lesson 2 • How Backlinks Influence Rankings

Explains PageRank, link equity flow, and the difference between quality and quantity. Provides the theoretical foundation for every link acquisition tactic covered next.

Lesson 3 • Content-Driven Link Acquisition

Covers creating linkable assets and digital PR campaigns that attract natural links. High-value assets reduce reliance on manual outreach over time.

Lesson 4 • Link Profile Monitoring and Disavow

Explains ongoing backlink auditing, toxic link identification, and the disavow process. Protects ranking gains from manual actions and algorithmic penalties.

Lesson 1 • Diagnosing Traffic Drops

Provides a structured framework for identifying the root cause of organic traffic declines. Rapid diagnosis minimises revenue loss and guides corrective action.

Lesson 2 • Analytics Setup for Organic Traffic

Configures web analytics to accurately attribute and segment organic search traffic. Accurate attribution is essential for measuring content and link-building ROI.

Lesson 3 • Rank Tracking and SERP Monitoring

Sets up keyword rank tracking and SERP feature monitoring for target terms. Rank data contextualises traffic changes and validates optimisation efforts.

Lesson 4 • SEO Reporting and Dashboards

Builds executive and operational dashboards that communicate SEO value clearly. Effective reporting secures ongoing investment and aligns teams around priorities.

Lesson 1 • Cross-Team SEO Collaboration

Addresses how to embed SEO requirements into development, content, and marketing workflows. Organisational alignment determines whether technical and content improvements are implemented.

Lesson 2 • Programmatic and Scalable SEO

Covers template-driven page creation and automation for large keyword sets. Scalable approaches unlock ranking opportunities that manual content creation cannot address.

Lesson 3 • International and Multilingual SEO

Explains hreflang implementation, country targeting, and multilingual content strategy. Enables ranking in multiple languages and regions without duplicate content penalties.

Lesson 4 • SEO Forecasting and Business Cases

Teaches traffic and revenue forecasting models to justify SEO budgets. Data-driven forecasts convert SEO from a cost centre into a measurable growth channel.