Content Design Course

Lesson 1 • Understanding Your Audience

Techniques for identifying and analysing target audiences using research data. Connects audience insight to every subsequent design decision.

Lesson 2 • Content Strategy Fundamentals

Introduces the relationship between content strategy and content design. Provides a framework for aligning content decisions with organisational goals.

Lesson 3 • Plain Language Principles

Covers the rules and rationale behind plain language writing for diverse audiences. Directly supports clarity in all content produced throughout the course.

Lesson 1 • Synthesising Research into Insights

Transforms raw research data into clear, actionable content insights. Bridges the research phase to the design and writing phases that follow.

Lesson 2 • Qualitative Research Techniques

Covers interviews, contextual inquiry, and observation as primary qualitative methods. Equips students to gather rich user data that informs content decisions.

Lesson 3 • Quantitative Research Methods

Introduces surveys, analytics, and behavioural data as quantitative inputs. Balances qualitative insight with measurable evidence for stronger content rationale.

Lesson 1 • Content Modeling

Introduces structured content models that separate content from presentation. Prepares students for scalable, reusable content systems in later chapters.

Lesson 2 • Card Sorting and Tree Testing

Covers participatory methods for validating content organisation with real users. Connects research skills from Chapter 2 to structural design decisions.

Lesson 3 • Navigation and Wayfinding Design

Applies IA principles to design navigation systems that reduce user disorientation. Synthesises hierarchy and labelling skills into a complete structural output.

Lesson 4 • Content Hierarchy and Chunking

Teaches how to break content into logical, scannable chunks with clear hierarchy. Directly improves comprehension and usability of all content produced.

Lesson 1 • Writing Accessible Content

Applies accessibility standards to writing choices, including alt text and link labels. Ensures all content produced meets inclusive design requirements.

Lesson 2 • Writing for Web and Apps

Covers concise writing, front-loading, and inverted pyramid structure for digital screens. Builds core writing competency applied across all subsequent content formats.

Lesson 3 • Microcopy and Interface Writing

Focuses on writing labels, buttons, error messages, and onboarding text for interfaces. Connects plain language principles to high-impact, small-scale content.

Lesson 4 • Editing and Self-Editing Techniques

Teaches a structured editing process to improve clarity, consistency, and tone. Develops critical review skills students apply to their own and others' work.

Lesson 1 • Voice vs. Tone Distinction

Clarifies the difference between a brand's fixed voice and its context-sensitive tone. Establishes the conceptual foundation for all style system work in this chapter.

Lesson 2 • Building a Content Style Guide

Covers the structure, content, and governance of a practical style guide. Produces a tangible deliverable students can add to their professional portfolio.

Lesson 3 • Developing a Brand Voice

Guides students through a process for defining and articulating a distinctive brand voice. Produces a reusable voice framework applicable to any organisation.

Lesson 1 • Mapping User Journeys

Teaches journey mapping as a tool for identifying content needs at each user touchpoint. Connects audience research and IA skills to flow-level content planning.

Lesson 2 • Content for Error and Edge Cases

Addresses content design for failure states, empty states, and unexpected user paths. Ensures complete flow coverage beyond the happy path.

Lesson 3 • Onboarding Content Design

Designs content for first-time user experiences including welcome flows and feature introductions. Integrates tone, microcopy, and IA skills into a cohesive onboarding narrative.

Lesson 4 • Designing Form Content

Covers question design, field labels, validation messages, and progress indicators for forms. Applies microcopy and plain language skills to high-stakes transactional content.

Lesson 1 • Usability Testing for Content

Adapts usability testing methods specifically to evaluate content clarity and comprehension. Builds on research skills from Chapter 2 with a content-specific focus.

Lesson 2 • A/B and Multivariate Testing

Introduces controlled experiments to compare content variants and measure impact. Connects quantitative research skills to iterative content improvement.

Lesson 3 • Iterating Based on Evidence

Teaches a structured revision process driven by test data and user feedback. Closes the design loop by connecting testing outcomes to improved content outputs.

Lesson 1 • Cross-Functional Collaboration

Addresses how content designers work effectively with product, design, engineering, and marketing. Builds collaborative practices that embed content design into team workflows.

Lesson 2 • Scaling Content Design Practice

Covers systems, documentation, and governance needed to scale content design across large organisations. Prepares students to build and lead content design functions.

Lesson 3 • Measuring Content Design Maturity

Introduces maturity models to assess and advance an organisation's content design capability. Provides a strategic framework for continuous organisational improvement.

Lesson 4 • Content Roadmapping

Covers how to plan, prioritise, and communicate a content roadmap aligned to business goals. Synthesises strategy, research, and design skills into a leadership-level deliverable.