Web Designing and Digital Marketing Course

Lesson 1 • Web Design Workflow Overview

Outlines the end-to-end process from discovery to launch. Students understand how each phase connects so they can manage or participate in real projects.

Lesson 2 • Principles of Visual Design

Introduces colour theory, typography, contrast, and layout hierarchy. Students apply these principles to critique and improve real web pages.

Lesson 3 • How the Web Works

Covers browsers, servers, DNS, and HTTP to establish technical literacy. This context anchors every design and marketing decision made later in the course.

Lesson 1 • Styling with CSS

Covers selectors, the box model, and cascade rules to control visual presentation. Students style the HTML page built in the previous section.

Lesson 2 • Page Layout Techniques

Introduces Flexbox and CSS Grid for modern, flexible layouts. Students recreate common page structures used in professional web projects.

Lesson 3 • Responsive Design Principles

Teaches media queries and mobile-first design to ensure sites work on all screen sizes. Responsive design is essential for SEO and user retention.

Lesson 1 • Fetching Data and APIs

Introduces fetch, JSON, and asynchronous patterns to pull live data into pages. Students display dynamic content from a public API.

Lesson 2 • Events and User Interaction

Explains event listeners, event types, and delegation patterns. Students wire up click, form, and keyboard events to create responsive interfaces.

Lesson 3 • DOM Manipulation

Teaches how JavaScript reads and modifies HTML elements and CSS styles. Students build interactive components such as toggles and dynamic lists.

Lesson 1 • Wireframing and Prototyping Tools

Covers low- and high-fidelity prototyping using industry-standard design software. Students create a clickable prototype ready for stakeholder review.

Lesson 2 • Building Pages in a CMS

Teaches page builders, block editors, and custom fields to construct content-rich pages. Students build a multi-page site matching their prototype.

Lesson 3 • Site Performance and Optimisation

Covers image compression, caching, and Core Web Vitals to improve load speed. Fast sites rank higher and convert better, linking design to marketing outcomes.

Lesson 1 • Technical SEO Essentials

Addresses site speed, crawlability, structured data, and XML sitemaps. Students run a technical audit and fix critical issues on their CMS site.

Lesson 2 • Keyword Research and Strategy

Teaches keyword discovery, search volume analysis, and competitive gap identification. Students build a keyword map aligned to site goals.

Lesson 3 • Link Building and Off-Page SEO

Explains domain authority, backlink quality, and ethical outreach tactics. Students draft an outreach plan to earn links for a target page.

Lesson 4 • How Search Engines Work

Explains crawling, indexing, and ranking algorithms to demystify SEO. Understanding this process guides every optimisation decision in the chapter.

Lesson 1 • Content Formats and Distribution

Explores blogs, video, infographics, podcasts, and email as distribution channels. Students select formats matched to their audience and repurpose one asset.

Lesson 2 • Writing for the Web

Covers scannable structure, SEO writing, and persuasive copy techniques. Students write and optimise a blog post using skills from the SEO chapter.

Lesson 3 • Content Strategy Foundations

Defines content strategy, audience personas, and brand voice. A clear strategy ensures every piece of content serves a measurable business goal.

Lesson 1 • Campaign Optimisation and Scaling

Addresses bid adjustments, quality improvements, and scaling profitable campaigns. Students apply optimisation techniques to their live campaigns.

Lesson 2 • Search Advertising Campaigns

Covers keyword match types, ad copy, extensions, and negative keywords for search ads. Students build and launch a search campaign targeting their site.

Lesson 3 • Social Media Advertising

Teaches audience targeting, creative formats, and A/B testing on social platforms. Students run a social ad set and analyse performance data.

Lesson 1 • Interpreting Key Metrics

Explains sessions, bounce rate, conversion rate, and attribution models. Students distinguish vanity metrics from actionable KPIs for their campaigns.

Lesson 2 • Web Analytics Setup and Configuration

Covers tracking code installation, goal setup, and event tracking configuration. Accurate data collection is the prerequisite for every insight in this chapter.

Lesson 3 • Conversion Rate Optimisation

Teaches A/B testing, heatmaps, and funnel analysis to improve site performance. Students design and interpret a CRO experiment on their own site.