Ecommerce Course

Lesson 1 • Market Research and Opportunity Sizing

Teaches demand validation, competitor analysis, and total addressable market estimation. Connects market data to product and channel selection decisions.

Lesson 2 • Ecommerce Revenue and Cost Structures

Breaks down revenue streams, cost of goods sold, and operating expenses unique to online retail. Provides the financial literacy needed for profitability planning.

Lesson 3 • Core Ecommerce Business Models

Examines B2C, B2B, C2C, and D2C models with real-world examples. Students match model characteristics to target markets and operational requirements.

Lesson 1 • Evaluating Ecommerce Platforms

Compares hosted, self-hosted, and marketplace platforms across cost, scalability, and feature sets. Students apply a decision framework to select the right platform.

Lesson 2 • Product Catalog Architecture

Covers category structure, product variants, and tagging strategies for discoverability. A well-organised catalog improves both SEO and on-site search performance.

Lesson 3 • Essential Store Policies and Legal Pages

Defines required policies including returns, privacy, and terms of service. Proper policies build trust and protect the business from consumer disputes.

Lesson 4 • Store Configuration Essentials

Walks through domain setup, payment gateways, tax settings, and shipping zones. Each setting directly affects customer experience and legal compliance.

Lesson 1 • Inventory Planning and Forecasting

Introduces demand forecasting, reorder points, and safety stock calculations. Accurate forecasting prevents lost sales and reduces carrying costs.

Lesson 2 • Product Sourcing Strategies

Explores manufacturing, wholesale, dropshipping, and private label sourcing models. Students evaluate trade-offs in margin, control, and lead time for each approach.

Lesson 3 • Supplier Evaluation and Negotiation

Teaches criteria for vetting suppliers and negotiating pricing, MOQs, and payment terms. Strong supplier relationships reduce risk and improve margin over time.

Lesson 1 • Pricing Strategy for Ecommerce

Examines cost-plus, competitive, value-based, and psychological pricing tactics. Students apply pricing models to maximise revenue without sacrificing conversion rate.

Lesson 2 • Product Photography and Visual Content

Covers image composition, lighting, lifestyle shots, and video for product pages. Visual quality is the primary trust signal for online shoppers who cannot touch products.

Lesson 3 • Writing High-Converting Product Descriptions

Teaches benefit-led copywriting, feature-to-benefit translation, and tone alignment with brand voice. Strong descriptions reduce purchase hesitation and lower return rates.

Lesson 4 • Conversion Rate Optimisation Fundamentals

Introduces CRO principles including trust signals, urgency triggers, and checkout friction reduction. Each tactic is tied directly to measurable improvements in purchase rate.

Lesson 1 • Content Marketing and SEO Blogging

Teaches how to create content that attracts top-of-funnel traffic and nurtures buyers toward purchase. Content marketing supports SEO and builds long-term brand authority.

Lesson 2 • Search Engine Optimisation for Ecommerce

Covers keyword research, on-page optimisation, and technical SEO specific to product and category pages. Organic traffic compounds over time and reduces paid acquisition dependency.

Lesson 3 • Paid Search and Shopping Ads

Teaches campaign structure, bidding strategies, and product feed optimisation for paid search and shopping ads. Paid channels deliver immediate traffic with measurable return on ad spend.

Lesson 4 • Social Media and Influencer Marketing

Explores organic social content, paid social ads, and influencer partnership frameworks. Social channels build brand awareness and drive discovery for new product launches.

Lesson 1 • Returns Management and Reverse Logistics

Teaches return policy design, return portal setup, and restocking workflows. Efficient returns reduce costs and convert a negative experience into a retention opportunity.

Lesson 2 • Fulfilment Models and Trade-offs

Compares in-house fulfilment, third-party logistics, and dropshipping on cost, speed, and control. Model selection directly impacts customer satisfaction and operating margin.

Lesson 3 • Packaging and Unboxing Experience

Examines packaging materials, branded inserts, and sustainability considerations. Memorable unboxing experiences increase social sharing and repeat purchase intent.

Lesson 4 • Customer Service for Ecommerce

Covers support channel setup, response time standards, and escalation procedures. Excellent service reduces churn and generates positive word-of-mouth referrals.

Lesson 1 • Web Analytics Setup and Configuration

Covers tracking code installation, goal configuration, and ecommerce event tracking. Accurate data collection is the foundation of every analytical insight.

Lesson 2 • Sales Funnel and Behaviour Analysis

Teaches funnel visualisation, drop-off identification, and heatmap interpretation. Funnel analysis reveals where revenue is being lost and prioritises optimisation efforts.

Lesson 3 • Reporting Dashboards and Data Storytelling

Guides students in building executive dashboards and communicating findings to stakeholders. Clear reporting aligns teams around shared performance goals.

Lesson 1 • Building a Scalable Ecommerce Team

Defines key roles, hiring sequences, and agency vs. in-house trade-offs for growing teams. The right team structure determines how fast and sustainably a business can scale.

Lesson 2 • Customer Retention and Loyalty Programmes

Covers repeat purchase strategies, loyalty programme design, and win-back campaigns. Retention is more cost-effective than acquisition and compounds lifetime value over time.

Lesson 3 • International Ecommerce Expansion

Covers localisation, cross-border logistics, and regulatory compliance for global selling. International expansion unlocks new revenue pools beyond saturated domestic markets.

Lesson 4 • Multichannel and Omnichannel Expansion

Explores selling across marketplaces, social commerce, and wholesale channels simultaneously. Multichannel presence reduces revenue concentration risk and broadens reach.