Starting a Dropshipping Store from Scratch Course

Lesson 1 • Evaluating Your Readiness to Start

Assesses time, budget, and skill prerequisites for launching a store. Students identify gaps and create a personal readiness plan.

Lesson 2 • Dropshipping vs. Traditional Retail

Contrasts capital requirements, risk profiles, and scalability of each model. Helps students make an informed commitment to dropshipping.

Lesson 3 • Revenue, Costs, and Profit Mechanics

Breaks down pricing structure, supplier costs, and platform fees. Students can calculate realistic profit margins before launching.

Lesson 1 • Defining Your Target Customer

Builds a detailed buyer persona using demographic and psychographic data. This persona guides product selection and marketing in later chapters.

Lesson 2 • Competitor Research Techniques

Analyses existing stores and ads to gauge market saturation. Students identify gaps competitors have left open.

Lesson 3 • Validating Your Niche Choice

Applies a scoring framework to compare shortlisted niches objectively. Students finalise one niche with documented justification.

Lesson 4 • Principles of Profitable Niche Selection

Defines what makes a niche commercially viable for dropshipping. Establishes criteria used throughout the research process.

Lesson 1 • Types of Dropshipping Suppliers

Distinguishes between manufacturer-direct, wholesale, and aggregator suppliers. Students match supplier type to their niche and volume needs.

Lesson 2 • Finding Suppliers for Your Niche

Covers directories, trade shows, and outreach strategies for locating suppliers. Students build a shortlist of candidates for their chosen niche.

Lesson 3 • Evaluating Supplier Quality and Reliability

Establishes vetting criteria including shipping times, product quality, and communication. Students apply a scorecard to rank candidates.

Lesson 4 • Integrating Suppliers with Your Store

Covers API connections, CSV imports, and manual order workflows. Students complete a test integration before going live.

Lesson 1 • Product Research Methods and Tools

Uses competitor stores, ad libraries, and sales data tools to surface winners. Students identify five validated products for their catalogue.

Lesson 2 • Criteria for Winning Product Selection

Defines product attributes that drive high conversion and repeat purchase. Students apply a checklist to evaluate every candidate product.

Lesson 3 • Catalogue Management and Pruning

Establishes rules for adding, testing, and removing products based on performance. Students set up a catalogue review cadence.

Lesson 4 • Pricing Models and Markup Strategies

Covers cost-plus, value-based, and competitive pricing models with examples. Students choose and apply the right model for each product.

Lesson 1 • Store Design and Branding Essentials

Covers logo, colour palette, typography, and layout for trust and conversion. Students apply brand identity consistently across all store pages.

Lesson 2 • Writing High-Converting Product Pages

Teaches product title, description, and image optimisation for sales. Students rewrite at least five product pages using the framework.

Lesson 3 • Configuring Payments and Checkout

Sets up payment gateways, tax settings, and a frictionless checkout flow. Students test end-to-end transactions before launch.

Lesson 4 • Choosing the Right E-Commerce Platform

Compares hosted, self-hosted, and marketplace platforms on cost, flexibility, and ease. Students select the platform best suited to their niche.

Lesson 1 • Email Marketing and List Building

Sets up lead capture, welcome sequences, and promotional email flows. Students activate an automated welcome series before launch.

Lesson 2 • Search Engine Optimisation for Stores

Applies on-page SEO to product and collection pages for organic search traffic. Students optimise five pages using a keyword-to-page mapping.

Lesson 3 • Search Engine Marketing Basics

Introduces keyword bidding, ad copy, and shopping feed campaigns. Students set up a search campaign targeting high-intent buyers.

Lesson 4 • Paid Social Advertising Fundamentals

Covers audience targeting, creative formats, and budget allocation for social ads. Students build and launch a test campaign with a defined objective.

Lesson 1 • Customer Support Channel Setup

Configures email, chat, and FAQ systems to handle common queries efficiently. Students build a help centre with answers to the top ten questions.

Lesson 2 • Managing Difficult Customer Situations

Provides scripts and frameworks for handling complaints, chargebacks, and disputes. Students practise responses to five common escalation scenarios.

Lesson 3 • Building Customer Loyalty Systems

Implements post-purchase flows, review requests, and loyalty incentives. Students activate a post-purchase email sequence in their store.

Lesson 4 • Order Processing Workflow

Maps the end-to-end process from order receipt to supplier submission. Students automate or document each step to eliminate manual errors.

Lesson 1 • Scaling Paid Advertising Profitably

Covers budget scaling rules, lookalike audiences, and creative refresh cycles. Students build a scaling plan for their best-performing ad set.

Lesson 2 • Interpreting Store Analytics Data

Reads traffic sources, funnel drop-off points, and product performance reports. Students identify their top three optimisation opportunities from live data.

Lesson 3 • Automating and Delegating Operations

Identifies tasks suitable for automation tools or virtual assistants to free owner time. Students create a delegation roadmap tied to revenue milestones.

Lesson 4 • Conversion Rate Optimisation Techniques

Applies A/B testing, heatmaps, and UX improvements to lift conversion rates. Students run one structured test and document results.