
Introduction to Coaching & Feedback Course
Master the skills that turn everyday conversations into powerful growth opportunities. This course equips managers, HR professionals, and aspiring coaches with practical coaching techniques, proven feedback models, and structured frameworks to develop people and drive performance. From foundational principles to building a coaching culture, every lesson is built for real-world impact.
What you will learn:
Apply the GROW model and other frameworks to lead productive coaching conversations.
Deliver specific, behaviour-focused feedback that reduces defensiveness and drives change.
Use active listening and powerful questioning techniques to unlock coachee potential.
Co-create meaningful, measurable goals aligned with both individual and organisational priorities.
Navigate resistance, limiting beliefs, and emotional conversations with confidence and skill.
Build and sustain a coaching culture that scales development across teams and leadership levels.
How you study in practice Introduction to Coaching & Feedback Course
How you practise Introduction to Coaching & Feedback Course
For companies looking to train their team
With Dedika for businesses, the course includes exercises and examples tailored to your own business and the specific needs of your company.
Course content
8 Chapters • 37 LessonsDuration between 4 and 360 hours (you decide)
Chapter 1HideHide detailsSee detailsFoundations of Coaching and Feedback
Foundations of Coaching and Feedback
Lesson 1 • The Role of Feedback in Development
Explains feedback as a driver of growth rather than evaluation. Connects feedback to coaching by showing how both accelerate performance improvement.
Lesson 2 • The Coaching Relationship
Examines the dynamics between coach and coachee that enable productive conversations. Sets expectations for roles, boundaries, and mutual commitment.
Lesson 3 • Core Principles of Effective Coaching
Introduces the values and beliefs that underpin effective coaching practice. Provides a principled foundation learners apply throughout the course.
Lesson 4 • Defining Coaching in the Workplace
Clarifies what coaching is and is not within professional contexts. Anchors the chapter by distinguishing coaching from mentoring, training, and managing.
Chapter 2HideHide detailsSee detailsActive Listening and Powerful Questions
Active Listening and Powerful Questions
Lesson 1 • Non-Verbal Communication in Coaching
Covers body language, tone, and silence as coaching tools. Connects non-verbal awareness to the listening skills introduced in the previous section.
Lesson 2 • Paraphrasing, Summarising, and Reflecting
Introduces verbal techniques that demonstrate understanding and deepen exploration. These tools bridge listening and questioning into a coherent coaching dialogue.
Lesson 3 • Levels of Listening
Distinguishes surface listening from deep, empathic listening. Learners identify their default listening habits and practise shifting to higher-quality attention.
Lesson 4 • Crafting Powerful Questions
Teaches the structure and intent behind questions that generate insight. Learners distinguish powerful questions from leading or closed questions.
Lesson 5 • Practising Listening and Questioning Together
Integrates listening and questioning skills through structured practice scenarios. Learners receive peer feedback to identify gaps and refine their technique.
Chapter 3HideHide detailsSee detailsCoaching Conversation Frameworks
Coaching Conversation Frameworks
Lesson 1 • Closing and Committing to Action
Teaches techniques for closing sessions with clear commitments and energy. Effective closings increase follow-through and reinforce coachee ownership.
Lesson 2 • Navigating the Middle of a Session
Addresses how to maintain momentum and manage tangents mid-session. Learners practise redirecting conversations while honouring coachee autonomy.
Lesson 3 • Opening and Contracting a Session
Covers how to open a coaching session effectively and establish a clear contract. A strong opening sets direction and increases session productivity.
Lesson 4 • Other Widely Used Coaching Models
Surveys alternative frameworks such as CLEAR, OSKAR, and FUEL. Learners compare models to select the best fit for different coaching contexts.
Lesson 5 • The GROW Model in Depth
Breaks down the Goal, Reality, Options, and Will stages with practical application. Provides the primary framework learners use throughout the course.
Chapter 4HideHide detailsSee detailsGoal Setting and Performance Contracting
Goal Setting and Performance Contracting
Lesson 1 • Linking Individual Goals to Organisational Needs
Shows how to connect personal development goals to team and business objectives. Learners practise framing goals in ways that satisfy both individual and organisational stakeholders.
Lesson 2 • Co-Creating Goals with the Coachee
Teaches a collaborative process for defining goals that the coachee truly owns. Coachee ownership is the key predictor of sustained behaviour change.
Lesson 3 • Principles of Effective Goal Setting
Examines what makes goals motivating, achievable, and aligned with values. Builds on GROW's goal stage with deeper theory and practical criteria.
Lesson 4 • Designing a Sales Performance Contract
Guides learners through drafting a formal coaching agreement with measurable outcomes. The contract becomes the accountability anchor for the entire coaching engagement.
Chapter 5HideHide detailsSee detailsDelivering Effective Feedback
Delivering Effective Feedback
Lesson 1 • Feedback Models and Structures
Introduces proven frameworks such as SBI, COIN, and the Feedback Sandwich critique. Learners evaluate each model's strengths and appropriate use cases.
Lesson 2 • Timing and Frequency of Feedback
Covers when and how often to deliver feedback for maximum effect. Learners distinguish between real-time feedback and scheduled developmental conversations.
Lesson 3 • Delivering Difficult Feedback Confidently
Addresses the emotional and practical challenges of delivering uncomfortable feedback. Learners practise scripts and strategies for maintaining clarity and compassion.
Lesson 4 • Specificity and Behavioural Focus
Trains learners to anchor feedback in observable behaviours rather than personality. Behavioural specificity increases feedback credibility and reduces defensiveness.
Lesson 5 • Adapting Feedback to the Individual
Teaches how to tailor feedback delivery to personality, experience level, and cultural context. Personalised delivery increases receptivity and follow-through.
Chapter 6HideHide detailsSee detailsReceiving and Processing Feedback
Receiving and Processing Feedback
Lesson 1 • Turning Feedback into Action Plans
Guides learners from insight to concrete development steps using received feedback. Connects back to goal-setting skills from Chapter 4 to create structured plans.
Lesson 2 • The Psychology of Receiving Feedback
Explains why feedback triggers defensive reactions and how to manage them. Understanding the psychology enables learners to model receptive behaviour for their coachees.
Lesson 3 • Evaluating and Filtering Feedback
Teaches a process for assessing which feedback is valid, useful, and actionable. Not all feedback is equally valuable; discernment is a critical professional skill.
Lesson 4 • Active Listening During Feedback
Applies the listening skills from Chapter 2 specifically to the feedback-receiving role. Learners practise suspending judgement and seeking full understanding before responding.
Chapter 7HideHide detailsSee detailsCoaching Through Challenges and Resistance
Coaching Through Challenges and Resistance
Lesson 1 • Working with Stuck Coachees
Provides techniques for re-energising coachees who have lost momentum or clarity. Builds on questioning skills to help coachees find new perspectives.
Lesson 2 • Managing Emotional Conversations
Teaches coaches to hold space for strong emotions without losing session direction. Emotional competence is essential for coaching through real-world challenges.
Lesson 3 • Understanding Resistance in Coaching
Reframes resistance as information rather than obstruction. Learners identify common forms of resistance and their underlying causes.
Lesson 4 • Addressing Limiting Beliefs
Introduces techniques for surfacing and challenging beliefs that block coachee progress. Limiting beliefs are among the most common barriers to sustained change.
Lesson 5 • Knowing When to Refer or Escalate
Defines the boundaries of coaching and when professional referral is necessary. Coaches must recognise issues beyond their scope to protect coachee wellbeing.
Chapter 8HideHide detailsSee detailsBuilding a Coaching Culture
Building a Coaching Culture
Lesson 1 • What a Coaching Culture Looks Like
Defines the characteristics of organisations where coaching is a shared practice. Provides a benchmark learners use to assess their own organisational context.
Lesson 2 • The Manager as Coach
Explores how managers can integrate coaching behaviours into everyday leadership. Shifts the manager's role from directing to developing people.
Lesson 3 • Measuring Coaching Effectiveness
Provides methods for evaluating the impact of coaching at individual and organisational levels. Data-driven evaluation builds the business case for continued investment.
Lesson 4 • Peer Coaching and Team Feedback Practices
Introduces structured peer coaching and team-level feedback as scalable tools. Peer practices distribute coaching capability beyond formal coach-coachee pairs.
Lesson 5 • Sustaining and Scaling Coaching Programmes
Covers the practical steps for growing a coaching initiative from pilot to organisation-wide practice. Learners create a roadmap for sustainable programme expansion.
Your valid completion certificate
This course is for you:
People managers: ready to shift from directing tasks to developing their teams.
HR business partners: seeking structured tools to support employee growth conversations.
Team leads: stepping into broader responsibility and needing stronger people skills.
Career changers: moving into learning, development, or organisational effectiveness roles.
Aspiring coaches: building a foundation before pursuing formal professional certification.
Senior individual contributors: mentoring junior colleagues and wanting a principled approach.
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