Email marketing training
Master every dimension of email marketing, from list building and copywriting to automation and analytics. This comprehensive training gives you the practical skills to plan, execute, and optimize campaigns that generate real revenue. Whether you're starting from scratch or leveling up an existing program, you'll finish ready to deliver measurable results.
What you will learn:
You'll build a complete email marketing skill set that covers strategy, audience segmentation, copywriting, design, deliverability, and automation. You'll learn how to grow and manage a compliant subscriber list, craft emails that convert, and set up automated workflows that run without constant oversight. The course covers technical fundamentals like SPF, DKIM, and DMARC alongside creative skills like subject line writing and dynamic content. You'll also learn how to read performance data, run A/B tests, and turn insights into smarter campaigns. By the end, you'll be equipped to manage a full email program and communicate its value to any stakeholder.
How you study in a practical way Email marketing training
How you practice Email marketing training
For companies who want to train their team
With Dedika for businesses, the course includes exercises and examples tailored to your own business and the way your company needs.
Course content
8 Chapters • 33 LessonsDuration between 4 and 360 hours (you decide)
Chapter 1HideHide detailsSee detailsEmail Marketing Fundamentals and Strategy
Email Marketing Fundamentals and Strategy
Lesson 1 • Setting Goals and KPIs
Teaches how to define measurable objectives aligned with business outcomes. Connects goal-setting to campaign planning and performance evaluation throughout the course.
Lesson 2 • The Role of Email in Digital Marketing
Positions email within the digital marketing ecosystem and compares it to other channels. Establishes why email remains a high-ROI channel for direct audience communication.
Lesson 3 • Core Email Marketing Concepts
Introduces essential terminology and mechanics that underpin all email campaigns. Provides the vocabulary needed to navigate tools, reports, and team discussions.
Lesson 4 • Building an Email Marketing Strategy
Guides learners through constructing a documented email strategy from audience definition to channel integration. Produces a strategic framework used in later chapters.
Chapter 2HideHide detailsSee detailsList Building and Audience Management
List Building and Audience Management
Lesson 1 • Audience Segmentation Fundamentals
Introduces segmentation logic and criteria for dividing a list into targeted groups. Segmentation skills are applied in personalization and automation chapters that follow.
Lesson 2 • List Hygiene and Database Health
Teaches ongoing practices for keeping a list clean, engaged, and deliverable. Directly impacts sender reputation and campaign performance metrics covered later.
Lesson 3 • Permission-Based List Building
Covers opt-in principles, consent mechanics, and the difference between single and double opt-in. Establishes the ethical and deliverability foundation for all list growth tactics.
Lesson 4 • Lead Capture Tactics and Tools
Explores proven methods for attracting subscribers across web, social, and offline touchpoints. Directly supports list growth goals established in the strategy chapter.
Chapter 3HideHide detailsSee detailsEmail Copywriting and Content Creation
Email Copywriting and Content Creation
Lesson 1 • Calls to Action That Convert
Teaches how to craft, position, and test CTAs that drive measurable clicks and conversions. Directly ties copy decisions to the KPIs established in Chapter 1.
Lesson 2 • Content Planning and Editorial Calendars
Introduces systematic content planning to maintain consistent, relevant email output. Provides a repeatable workflow that supports automation and campaign chapters ahead.
Lesson 3 • Subject Lines and Preview Text
Focuses on the inbox-facing elements that determine open rates. Teaches proven formulas, psychological triggers, and testing methods for subject line optimization.
Lesson 4 • Email Body Copy Principles
Covers structure, tone, and persuasion techniques for the email body. Connects copywriting principles to the audience personas and goals defined in earlier chapters.
Chapter 4HideHide detailsSee detailsEmail Design and Template Development
Email Design and Template Development
Lesson 1 • Email Design Principles
Establishes visual hierarchy, layout, and branding rules specific to email design constraints. Grounds design decisions in readability and conversion goals from prior chapters.
Lesson 2 • Mobile-First and Responsive Design
Covers responsive design techniques ensuring emails display correctly on all screen sizes. Addresses the reality that the majority of email opens occur on mobile devices.
Lesson 3 • Images, GIFs, and Multimedia in Email
Teaches best practices for using visual media without harming deliverability or load times. Balances creative impact with technical constraints of email clients.
Lesson 4 • Building and Managing Email Templates
Guides learners through creating modular, reusable templates in an email service platform. Produces a template library that accelerates campaign production in later chapters.
Chapter 5HideHide detailsSee detailsEmail Deliverability and Technical Setup
Email Deliverability and Technical Setup
Lesson 1 • How Email Deliverability Works
Explains the journey from send to inbox, including ISP filtering and spam scoring logic. Provides the conceptual model needed to diagnose and fix deliverability problems.
Lesson 2 • Sender Reputation Management
Teaches how domain and IP reputation are built, measured, and protected over time. Connects list hygiene practices from Chapter 2 to long-term deliverability outcomes.
Lesson 3 • Authentication Protocols and DNS Setup
Covers SPF, DKIM, and DMARC configuration as the technical foundation of sender trust. Directly reduces spoofing risk and improves inbox placement rates.
Lesson 4 • Spam Filters and Content Compliance
Identifies content and structural triggers that activate spam filters and block delivery. Reinforces copy and design decisions from Chapters 3 and 4 with technical rationale.
Chapter 6HideHide detailsSee detailsCampaign Planning, Execution, and Testing
Campaign Planning, Execution, and Testing
Lesson 1 • Pre-Send Quality Assurance Process
Establishes a systematic checklist for reviewing campaigns before deployment. Prevents costly errors in copy, links, personalization, and rendering across clients.
Lesson 2 • Campaign Types and Use Cases
Maps common campaign formats to specific marketing objectives and audience stages. Builds on strategy, copy, and design skills to select the right campaign for each goal.
Lesson 3 • Send Time and Frequency Optimization
Covers data-driven approaches to choosing optimal send times and managing send frequency. Connects to engagement metrics and list health concepts from earlier chapters.
Lesson 4 • A/B and Multivariate Testing
Teaches experimental design for email testing, from hypothesis to statistically valid conclusions. Provides a repeatable testing framework applied throughout the remaining chapters.
Chapter 7HideHide detailsSee detailsEmail Automation and Lifecycle Marketing
Email Automation and Lifecycle Marketing
Lesson 1 • Automation Fundamentals and Triggers
Introduces automation logic, trigger types, and workflow architecture within an email platform. Establishes the technical and strategic foundation for all automation sequences.
Lesson 2 • Welcome and Onboarding Sequences
Covers the design of first-impression automation that converts new subscribers into engaged users. Applies copy, design, and segmentation skills to the highest-impact automation type.
Lesson 3 • Behavioral and Transactional Automation
Covers automation triggered by specific user actions such as purchases, cart abandonment, and browsing. Connects behavioral data from CRM and e-commerce integrations to email triggers.
Lesson 4 • Automation Auditing and Optimization
Provides a framework for reviewing live automations to identify gaps, errors, and improvement opportunities. Ensures automation performance is measured against the KPIs from Chapter 1.
Lesson 5 • Nurture and Lead Scoring Workflows
Teaches how to build content-driven nurture sequences that move leads toward conversion. Introduces lead scoring as a mechanism for triggering sales handoffs or offer emails.
Chapter 8HideHide detailsSee detailsAnalytics, Reporting, and Strategic Optimization
Analytics, Reporting, and Strategic Optimization
Lesson 1 • Continuous Improvement and Strategic Planning
Establishes a quarterly review and optimization cycle that elevates the entire email program. Produces a strategic improvement roadmap that synthesizes all course competencies.
Lesson 2 • Diagnosing and Fixing Underperformance
Provides a diagnostic framework for identifying root causes of poor campaign results. Integrates deliverability, copy, design, and segmentation knowledge from all prior chapters.
Lesson 3 • Building Meaningful Reports and Dashboards
Teaches how to structure reports that communicate performance to different stakeholders. Connects KPIs from Chapter 1 to visual reporting formats and cadences.
Lesson 4 • Understanding Email Analytics Data
Explains how email metrics are tracked, calculated, and influenced by platform and client differences. Provides the analytical literacy needed to interpret reports accurately.
Your valid completion certificate
This course is for you:
Small business owner: wants email to reliably generate sales without an agency.
Marketing coordinator: ready to move beyond scheduling posts into owned-channel strategy.
Freelance consultant: needs a structured email skill set to serve clients confidently.
Career changer: building a marketable specialization to enter the digital marketing field.
E-commerce manager: looking to connect email directly to measurable store revenue.
Content creator: wants to monetize an audience through strategic, conversion-focused emails.
What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
I like the content and the way videos are presented and transcribed, which speeds up the process!
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
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