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Go-To-Market Course

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Go-To-Market Course

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Go-To-Market Course

Name: Go-To-Market Course
Price: 2994 PHP

Master every component of a winning go-to-market strategy, from segmentation and positioning to pricing, channels, and launch execution. This course gives product marketers, growth leaders, and founders a rigorous, end-to-end GTM framework built for real-world results. You'll leave with a complete GTM plan you can put to work immediately.

Dedika for businesses

What you will learn:

You'll learn how to define your ideal customer profile, size market opportunities, and select the GTM model that fits your business. The course covers value proposition design, competitive positioning, and pricing strategy so your offer lands with the right buyers at the right price. You'll build a demand generation engine, design a channel mix, and align sales and marketing around shared pipeline goals. Supplementary modules cover product-market fit validation, international expansion, retention strategy, and AI-driven GTM tools. By the end, you'll have a complete, execution-ready GTM plan backed by proven frameworks.

How you study in a practical way Go-To-Market Course

How you practice Go-To-Market Course

For companies who want to train their team

With Dedika for businesses, the course includes exercises and examples tailored to your own business and the way your company needs.

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Course content

8 Chapters • 40 LessonsDuration between 4 and 360 hours (you decide)

Chapter 1See details

Foundations of Go-To-Market Strategy

Lesson 1 • GTM Planning Process Overview
Maps the end-to-end GTM planning process from insight to launch readiness. Sets expectations for the workflow students will practice throughout the course.
Lesson 2 • Market Opportunity Assessment
Teaches methods for sizing and evaluating market opportunities before committing resources. Connects opportunity data to GTM prioritization decisions.
Lesson 3 • Customer and Buyer Fundamentals
Introduces the distinction between buyers, users, and influencers in a purchase decision. Provides the customer lens required for all GTM design work.
Lesson 4 • GTM Strategy Types and Models
Surveys product-led, sales-led, and partner-led GTM models and their trade-offs. Enables students to select the right model for a given context.
Lesson 5 • Defining Go-To-Market Strategy
Establishes what GTM strategy is, how it differs from marketing plans, and why it matters. Anchors all subsequent chapters in a shared conceptual framework.

Chapter 2See details

Target Market and Segmentation

Lesson 1 • Segmentation Principles and Criteria
Covers firmographic, demographic, behavioral, and psychographic segmentation dimensions. Establishes criteria for evaluating segment quality and actionability.
Lesson 2 • Segment Prioritization and Selection
Applies scoring models to rank segments by revenue potential, fit, and competitive access. Students select a primary and secondary segment for their GTM plan.
Lesson 3 • Ideal Customer Profile Development
Guides students through building a data-backed ideal customer profile (ICP). The ICP becomes the targeting anchor for messaging, channels, and sales strategy.
Lesson 4 • Buyer Persona Creation
Teaches how to construct detailed buyer personas grounded in primary and secondary research. Personas translate ICP data into human-centered GTM decisions.
Lesson 5 • Competitive Landscape Analysis
Analyzes direct, indirect, and substitute competitors within the chosen segment. Competitive insight informs differentiation and positioning in later chapters.

Chapter 3See details

Value Proposition and Positioning

Lesson 1 • Positioning Validation and Iteration
Covers qualitative and quantitative methods for testing positioning with real buyers. Establishes a feedback loop to refine positioning before full launch.
Lesson 2 • Positioning Strategy Fundamentals
Defines positioning as the mental space a product occupies relative to alternatives. Students learn frameworks for crafting ownable, credible market positions.
Lesson 3 • Value Proposition Design
Teaches the structure of a strong value proposition using gain, pain, and job-to-be-done logic. Connects customer insight from Chapter 2 to differentiated product claims.
Lesson 4 • Differentiation and Competitive Framing
Teaches how to frame product differences in ways that matter to buyers, not just internally. Applies competitive analysis from Chapter 2 to sharpen positioning claims.
Lesson 5 • Messaging Architecture Development
Builds a hierarchical messaging framework from core narrative down to proof points. Ensures consistent communication across all GTM channels and audiences.

Chapter 4See details

Pricing Strategy for GTM

Lesson 1 • Value-Based Pricing in Depth
Teaches how to quantify economic value to the customer and translate it into price. Directly applies value proposition work from Chapter 3 to pricing decisions.
Lesson 2 • Pricing Testing and Optimization
Introduces methods for testing price points and measuring elasticity in the market. Builds a continuous pricing improvement process tied to GTM performance data.
Lesson 3 • Pricing Models and Structures
Covers subscription, usage-based, tiered, and freemium pricing structures. Students match pricing models to their GTM motion and customer segment.
Lesson 4 • Discounting and Negotiation Strategy
Establishes guardrails for discounting that protect margin without losing deals. Connects pricing discipline to sales motion and channel strategy.
Lesson 5 • Pricing Strategy Foundations
Surveys cost-plus, competitive, and value-based pricing approaches and their GTM implications. Establishes pricing as a strategic lever, not just a financial calculation.

Chapter 5See details

Channel Strategy and Distribution

Lesson 1 • Channel Performance and Optimization
Establishes metrics and review cadences for measuring channel efficiency and ROI. Enables students to reallocate channel investment based on performance data.
Lesson 2 • Digital and Inbound Channel Design
Builds the digital channel architecture including owned, earned, and paid media. Connects digital channel design to demand generation and pipeline goals.
Lesson 3 • Channel Selection and Prioritization
Applies a scoring model to select channels based on buyer preference, cost, and fit. Students prioritize a primary channel mix aligned with their ICP and GTM model.
Lesson 4 • Partner and Ecosystem Channels
Covers reseller, referral, technology, and alliance partner channel structures. Teaches how to design partner programs that extend GTM reach without diluting margin.
Lesson 5 • Channel Strategy Fundamentals
Defines direct, indirect, and digital channel types and their role in GTM coverage. Establishes channel selection as a function of buyer behavior and unit economics.

Chapter 6See details

Demand Generation and Pipeline Building

Lesson 1 • Demand Generation Strategy Design
Defines demand generation goals, funnel stages, and the metrics that connect them. Anchors demand programs to the ICP, positioning, and channel strategy built earlier.
Lesson 2 • Demand Program Measurement
Defines the metrics and reporting cadence for evaluating demand generation performance. Enables data-driven optimization of spend and program mix.
Lesson 3 • Content and Inbound Marketing Programs
Covers content strategy, formats, and distribution for attracting and nurturing buyers. Connects messaging architecture from Chapter 3 to content program execution.
Lesson 4 • Outbound and Account-Based Programs
Teaches outbound prospecting and account-based marketing (ABM) program design. Applies ICP and persona work to targeted outreach and account selection.
Lesson 5 • Lead Qualification and Scoring
Establishes lead scoring models and qualification criteria to prioritize sales follow-up. Bridges marketing demand programs to sales pipeline management.

Chapter 7See details

Sales Strategy and Enablement

Lesson 1 • Sales Process and Methodology
Maps the end-to-end sales process from prospecting to close and defines stage exit criteria. Provides the process backbone for sales playbook development.
Lesson 2 • Sales Enablement Program Design
Designs onboarding, training, and ongoing enablement programs to ramp sellers quickly. Ensures sales teams can execute the GTM strategy consistently at scale.
Lesson 3 • Sales and Marketing Alignment
Establishes shared definitions, SLAs, and feedback loops between sales and marketing. Closes the gap between demand generation and pipeline conversion.
Lesson 4 • Sales Playbook Development
Builds a GTM-aligned sales playbook covering talk tracks, objection handling, and proof assets. Translates positioning and messaging from Chapter 3 into seller-ready tools.
Lesson 5 • Sales Strategy and Motion Design
Defines the sales motion—inside, field, or self-serve—that fits the GTM model and deal size. Connects channel and demand strategy to the sales coverage model.

Chapter 8See details

GTM Launch Execution and Optimization

Lesson 1 • Post-Launch Performance Review
Establishes a structured post-launch review process to assess GTM performance against plan. Identifies gaps and triggers corrective action across GTM workstreams.
Lesson 2 • Launch Communication and Coordination
Covers internal and external communication plans for a coordinated market launch. Ensures all stakeholders—sales, marketing, product, and partners—are aligned.
Lesson 3 • Launch Planning and Readiness
Builds a launch plan with workstreams, owners, timelines, and readiness criteria. Integrates all prior GTM components into a single executable launch document.
Lesson 4 • GTM Iteration and Continuous Improvement
Builds a continuous GTM improvement cycle using market feedback and performance data. Enables teams to adapt positioning, channels, and programs as the market evolves.
Lesson 5 • GTM Metrics and OKR Framework
Defines the GTM scorecard with leading and lagging indicators tied to business outcomes. Connects metrics to the OKR framework for accountability and alignment.

Certification

Your valid completion certificate

This course is for you:

Product marketers: ready to own strategy beyond campaign execution and messaging.
Startup founders: building their first structured path from product to paying customers.
Growth managers: seeking a strategic foundation beneath their experimentation and tactics.
Sales leaders: wanting to align their team's motion with a coherent market strategy.
Career changers: moving into GTM roles from adjacent fields like consulting or operations.
Brand managers: expanding their scope to include full commercial launch responsibility.

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