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Commercial Analyst Course
More than 2 million learners worldwide

Commercial Analyst Course

The Commercial Analyst Course gives you the technical skills and business judgment to turn data into decisions that matter. From financial statements and pricing strategy to market intelligence and business case development, this program covers the full analyst toolkit. Whether you're breaking into the field or leveling up, this is the training that gets you taken seriously.

Dedika for businesses

What you will learn:

You will learn how to read financial statements, analyze margins, and apply key financial ratios to real business situations. You will build commercial models in spreadsheets, run scenario analyses, and forecast revenue with confidence. The course covers pricing strategy, price elasticity, and discount analysis so you can evaluate the true impact of pricing decisions. You will develop skills in market sizing, competitive intelligence, and customer segmentation to support strategic choices. You will also learn how to design performance dashboards, write variance commentary, and build business cases that hold up under executive scrutiny.

How you study in a practical way Commercial Analyst Course

How you practice Commercial Analyst Course

For companies who want to train their team

With Dedika for businesses, the course includes exercises and examples tailored to your own business and the way your company needs.

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Course content

8 Chapters • 39 LessonsDuration between 4 and 360 hours (you decide)

Chapter 1See details

Foundations of Commercial Analysis

  • Lesson 1 • The Commercial Analyst Role

    Defines the scope, responsibilities, and stakeholder relationships of a commercial analyst. Establishes the professional context for all subsequent technical skills.

  • Lesson 2 • Commercial Drivers and KPIs

    Identifies the metrics that signal commercial health and performance. Links operational activities to financial outcomes for analytical framing.

  • Lesson 3 • Data Sources in Commercial Work

    Surveys internal and external data sources used in commercial analysis. Builds awareness of data quality, availability, and appropriate use.

  • Lesson 4 • Business Model Fundamentals

    Examines how organizations create, deliver, and capture value across different sectors. Provides the commercial lens needed to interpret data meaningfully.

Chapter 2See details

Financial Literacy for Analysts

  • Lesson 1 • Financial Ratios for Commercial Use

    Applies key financial ratios to assess business performance and risk. Builds a practical toolkit for comparing companies and tracking trends.

  • Lesson 2 • Reading Financial Statements

    Covers the structure and purpose of income statements, balance sheets, and cash flow statements. Enables analysts to extract commercially relevant signals from financial reports.

  • Lesson 3 • Budget and Forecast Basics

    Introduces budgeting cycles and the role of forecasts in commercial planning. Prepares analysts to contribute to and challenge financial plans.

  • Lesson 4 • Working Capital and Cash Dynamics

    Explains how working capital affects commercial operations and liquidity. Analysts learn to identify cash conversion risks in business scenarios.

  • Lesson 5 • Profitability and Margin Analysis

    Breaks down gross, operating, and net margins and their commercial significance. Connects margin analysis to pricing and cost management decisions.

Chapter 3See details

Data Analysis and Modeling Skills

  • Lesson 1 • Scenario and Sensitivity Analysis

    Builds techniques for stress-testing models under different assumptions. Equips analysts to quantify risk and present decision-relevant ranges to stakeholders.

  • Lesson 2 • Trend Analysis and Forecasting

    Applies time-series techniques and regression to project commercial outcomes. Connects historical patterns to forward-looking business decisions.

  • Lesson 3 • Statistical Concepts for Analysis

    Introduces descriptive statistics, distributions, and correlation relevant to commercial datasets. Provides the quantitative vocabulary needed to interpret and present findings.

  • Lesson 4 • Spreadsheet Proficiency for Analysts

    Covers essential spreadsheet functions, formulas, and best practices for commercial modeling. Establishes a reliable technical foundation for all subsequent modeling work.

  • Lesson 5 • Structuring a Commercial Model

    Teaches model architecture principles including separation of inputs, calculations, and outputs. Ensures models are transparent, flexible, and easy to review.

Chapter 4See details

Pricing Analysis and Strategy

  • Lesson 1 • Price Elasticity of Demand

    Explains how demand responds to price changes and how to estimate elasticity from data. Enables analysts to predict volume and revenue impacts of pricing decisions.

  • Lesson 2 • Pricing Fundamentals

    Covers cost-plus, value-based, and competitive pricing approaches and their trade-offs. Establishes the conceptual framework for all pricing analysis tasks.

  • Lesson 3 • Discount and Promotion Analysis

    Evaluates the financial impact of discounts, promotions, and trade terms on margin. Teaches analysts to distinguish value-creating from value-destroying promotions.

  • Lesson 4 • Price Mix and Portfolio Analysis

    Analyzes how product mix shifts affect average realized price and total revenue. Connects SKU-level pricing to portfolio-level commercial outcomes.

  • Lesson 5 • Pricing Governance and Review

    Covers processes for setting, approving, and monitoring prices across channels. Prepares analysts to support structured pricing decisions within organizations.

Chapter 5See details

Market and Competitive Intelligence

  • Lesson 1 • Competitive Landscape Assessment

    Maps competitor positioning, capabilities, and strategies using structured analytical tools. Enables analysts to identify competitive threats and white-space opportunities.

  • Lesson 2 • Industry Structure Analysis

    Applies frameworks to assess industry attractiveness and structural forces affecting profitability. Connects industry dynamics to commercial strategy recommendations.

  • Lesson 3 • Synthesizing Market Intelligence

    Combines market, competitor, and customer data into coherent strategic insights. Prepares analysts to present intelligence findings that drive business decisions.

  • Lesson 4 • Customer and Demand Analysis

    Examines customer behavior, needs, and purchasing patterns to inform commercial decisions. Links demand-side insights to product, pricing, and channel strategies.

  • Lesson 5 • Market Sizing and Segmentation

    Teaches top-down and bottom-up approaches to estimating market size and identifying segments. Provides the foundation for opportunity assessment and targeting decisions.

Chapter 6See details

Commercial Performance Reporting

  • Lesson 1 • Variance Analysis and Commentary

    Teaches structured approaches to explaining performance gaps versus budget and prior periods. Develops the analytical narrative skills central to commercial reporting.

  • Lesson 2 • Profitability Reporting by Segment

    Applies cost allocation and contribution analysis to report profit by product, customer, or channel. Enables management to identify where value is created or destroyed.

  • Lesson 3 • Designing Effective Dashboards

    Covers principles of visual hierarchy, chart selection, and layout for commercial dashboards. Ensures reports communicate the right information at the right level of detail.

  • Lesson 4 • Reporting Cadence and Governance

    Establishes best practices for report scheduling, ownership, and quality control. Ensures reporting processes are reliable, consistent, and trusted by stakeholders.

  • Lesson 5 • Revenue and Volume Reporting

    Focuses on tracking and explaining revenue, volume, and mix movements over time. Connects reporting outputs directly to pricing and sales performance management.

Chapter 7See details

Business Case Development

  • Lesson 1 • Cost and Benefit Quantification

    Teaches methods for identifying, categorizing, and quantifying costs and benefits over time. Ensures business cases rest on defensible, well-sourced financial assumptions.

  • Lesson 2 • Investment Appraisal Techniques

    Covers net present value, internal rate of return, and payback period for evaluating investments. Enables analysts to select and apply the right appraisal method for each context.

  • Lesson 3 • Business Case Structure and Logic

    Defines the components of a compelling business case and the logical flow from problem to recommendation. Establishes a reusable framework for all case-building work.

  • Lesson 4 • Presenting and Defending Cases

    Develops skills for presenting business cases to senior stakeholders and handling challenges. Bridges analytical rigor with persuasive communication for decision-making contexts.

  • Lesson 5 • Risk Assessment in Business Cases

    Integrates risk identification and quantification into the business case narrative. Prepares analysts to present balanced cases that acknowledge uncertainty honestly.

Chapter 8See details

Strategic Commercial Decision-Making

  • Lesson 1 • Influencing Strategic Decisions

    Develops the skills to translate analysis into influence at the executive level. Prepares analysts to act as trusted advisors who shape, not just support, strategic choices.

  • Lesson 2 • Negotiation and Contract Analysis

    Examines commercial contract terms, value leakage, and negotiation leverage from an analyst's perspective. Equips analysts to support high-value commercial negotiations with data.

  • Lesson 3 • Growth Strategy Analysis

    Evaluates organic and inorganic growth options using market, financial, and capability lenses. Connects analytical outputs to strategic growth recommendations.

  • Lesson 4 • Commercial Due Diligence

    Applies commercial analysis techniques to evaluate targets in M&A or partnership contexts. Develops the ability to assess market position, revenue quality, and growth sustainability.

  • Lesson 5 • Framing Commercial Problems

    Teaches hypothesis-driven problem structuring and issue tree decomposition for complex challenges. Ensures analysts start with the right question before building any analysis.

Certification

Your valid completion certificate

This course is for you:

  • Junior analysts wanting to close gaps in their commercial knowledge.

  • Finance graduates ready to move into business-facing analytical roles.

  • Sales operations professionals seeking stronger quantitative and strategic grounding.

  • Career changers from accounting who want broader commercial decision-making exposure.

  • Strategy consultants looking to sharpen their data modeling and pricing expertise.

  • Business owners who want to analyze their own commercial performance more rigorously.

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
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Mariana FerresPhotography Student
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Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
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