
Commercial Analyst Course
The Commercial Analyst Course gives you the technical skills and business judgment to turn data into decisions that matter. From financial statements and pricing strategy to market intelligence and business case development, this program covers the full analyst toolkit. Whether you're breaking into the field or leveling up, this is the training that gets you taken seriously.
What you will learn:
You will learn how to read financial statements, analyze margins, and apply key financial ratios to real business situations. You will build commercial models in spreadsheets, run scenario analyses, and forecast revenue with confidence. The course covers pricing strategy, price elasticity, and discount analysis so you can evaluate the true impact of pricing decisions. You will develop skills in market sizing, competitive intelligence, and customer segmentation to support strategic choices. You will also learn how to design performance dashboards, write variance commentary, and build business cases that hold up under executive scrutiny.
How you study in a practical way Commercial Analyst Course
How you practice Commercial Analyst Course
For companies who want to train their team
With Dedika for businesses, the course includes exercises and examples tailored to your own business and the way your company needs.
Course content
8 Chapters • 39 LessonsDuration between 4 and 360 hours (you decide)
Chapter 1HideHide detailsSee detailsFoundations of Commercial Analysis
Foundations of Commercial Analysis
Lesson 1 • The Commercial Analyst Role
Defines the scope, responsibilities, and stakeholder relationships of a commercial analyst. Establishes the professional context for all subsequent technical skills.
Lesson 2 • Commercial Drivers and KPIs
Identifies the metrics that signal commercial health and performance. Links operational activities to financial outcomes for analytical framing.
Lesson 3 • Data Sources in Commercial Work
Surveys internal and external data sources used in commercial analysis. Builds awareness of data quality, availability, and appropriate use.
Lesson 4 • Business Model Fundamentals
Examines how organizations create, deliver, and capture value across different sectors. Provides the commercial lens needed to interpret data meaningfully.
Chapter 2HideHide detailsSee detailsFinancial Literacy for Analysts
Financial Literacy for Analysts
Lesson 1 • Financial Ratios for Commercial Use
Applies key financial ratios to assess business performance and risk. Builds a practical toolkit for comparing companies and tracking trends.
Lesson 2 • Reading Financial Statements
Covers the structure and purpose of income statements, balance sheets, and cash flow statements. Enables analysts to extract commercially relevant signals from financial reports.
Lesson 3 • Budget and Forecast Basics
Introduces budgeting cycles and the role of forecasts in commercial planning. Prepares analysts to contribute to and challenge financial plans.
Lesson 4 • Working Capital and Cash Dynamics
Explains how working capital affects commercial operations and liquidity. Analysts learn to identify cash conversion risks in business scenarios.
Lesson 5 • Profitability and Margin Analysis
Breaks down gross, operating, and net margins and their commercial significance. Connects margin analysis to pricing and cost management decisions.
Chapter 3HideHide detailsSee detailsData Analysis and Modeling Skills
Data Analysis and Modeling Skills
Lesson 1 • Scenario and Sensitivity Analysis
Builds techniques for stress-testing models under different assumptions. Equips analysts to quantify risk and present decision-relevant ranges to stakeholders.
Lesson 2 • Trend Analysis and Forecasting
Applies time-series techniques and regression to project commercial outcomes. Connects historical patterns to forward-looking business decisions.
Lesson 3 • Statistical Concepts for Analysis
Introduces descriptive statistics, distributions, and correlation relevant to commercial datasets. Provides the quantitative vocabulary needed to interpret and present findings.
Lesson 4 • Spreadsheet Proficiency for Analysts
Covers essential spreadsheet functions, formulas, and best practices for commercial modeling. Establishes a reliable technical foundation for all subsequent modeling work.
Lesson 5 • Structuring a Commercial Model
Teaches model architecture principles including separation of inputs, calculations, and outputs. Ensures models are transparent, flexible, and easy to review.
Chapter 4HideHide detailsSee detailsPricing Analysis and Strategy
Pricing Analysis and Strategy
Lesson 1 • Price Elasticity of Demand
Explains how demand responds to price changes and how to estimate elasticity from data. Enables analysts to predict volume and revenue impacts of pricing decisions.
Lesson 2 • Pricing Fundamentals
Covers cost-plus, value-based, and competitive pricing approaches and their trade-offs. Establishes the conceptual framework for all pricing analysis tasks.
Lesson 3 • Discount and Promotion Analysis
Evaluates the financial impact of discounts, promotions, and trade terms on margin. Teaches analysts to distinguish value-creating from value-destroying promotions.
Lesson 4 • Price Mix and Portfolio Analysis
Analyzes how product mix shifts affect average realized price and total revenue. Connects SKU-level pricing to portfolio-level commercial outcomes.
Lesson 5 • Pricing Governance and Review
Covers processes for setting, approving, and monitoring prices across channels. Prepares analysts to support structured pricing decisions within organizations.
Chapter 5HideHide detailsSee detailsMarket and Competitive Intelligence
Market and Competitive Intelligence
Lesson 1 • Competitive Landscape Assessment
Maps competitor positioning, capabilities, and strategies using structured analytical tools. Enables analysts to identify competitive threats and white-space opportunities.
Lesson 2 • Industry Structure Analysis
Applies frameworks to assess industry attractiveness and structural forces affecting profitability. Connects industry dynamics to commercial strategy recommendations.
Lesson 3 • Synthesizing Market Intelligence
Combines market, competitor, and customer data into coherent strategic insights. Prepares analysts to present intelligence findings that drive business decisions.
Lesson 4 • Customer and Demand Analysis
Examines customer behavior, needs, and purchasing patterns to inform commercial decisions. Links demand-side insights to product, pricing, and channel strategies.
Lesson 5 • Market Sizing and Segmentation
Teaches top-down and bottom-up approaches to estimating market size and identifying segments. Provides the foundation for opportunity assessment and targeting decisions.
Chapter 6HideHide detailsSee detailsCommercial Performance Reporting
Commercial Performance Reporting
Lesson 1 • Variance Analysis and Commentary
Teaches structured approaches to explaining performance gaps versus budget and prior periods. Develops the analytical narrative skills central to commercial reporting.
Lesson 2 • Profitability Reporting by Segment
Applies cost allocation and contribution analysis to report profit by product, customer, or channel. Enables management to identify where value is created or destroyed.
Lesson 3 • Designing Effective Dashboards
Covers principles of visual hierarchy, chart selection, and layout for commercial dashboards. Ensures reports communicate the right information at the right level of detail.
Lesson 4 • Reporting Cadence and Governance
Establishes best practices for report scheduling, ownership, and quality control. Ensures reporting processes are reliable, consistent, and trusted by stakeholders.
Lesson 5 • Revenue and Volume Reporting
Focuses on tracking and explaining revenue, volume, and mix movements over time. Connects reporting outputs directly to pricing and sales performance management.
Chapter 7HideHide detailsSee detailsBusiness Case Development
Business Case Development
Lesson 1 • Cost and Benefit Quantification
Teaches methods for identifying, categorizing, and quantifying costs and benefits over time. Ensures business cases rest on defensible, well-sourced financial assumptions.
Lesson 2 • Investment Appraisal Techniques
Covers net present value, internal rate of return, and payback period for evaluating investments. Enables analysts to select and apply the right appraisal method for each context.
Lesson 3 • Business Case Structure and Logic
Defines the components of a compelling business case and the logical flow from problem to recommendation. Establishes a reusable framework for all case-building work.
Lesson 4 • Presenting and Defending Cases
Develops skills for presenting business cases to senior stakeholders and handling challenges. Bridges analytical rigor with persuasive communication for decision-making contexts.
Lesson 5 • Risk Assessment in Business Cases
Integrates risk identification and quantification into the business case narrative. Prepares analysts to present balanced cases that acknowledge uncertainty honestly.
Chapter 8HideHide detailsSee detailsStrategic Commercial Decision-Making
Strategic Commercial Decision-Making
Lesson 1 • Influencing Strategic Decisions
Develops the skills to translate analysis into influence at the executive level. Prepares analysts to act as trusted advisors who shape, not just support, strategic choices.
Lesson 2 • Negotiation and Contract Analysis
Examines commercial contract terms, value leakage, and negotiation leverage from an analyst's perspective. Equips analysts to support high-value commercial negotiations with data.
Lesson 3 • Growth Strategy Analysis
Evaluates organic and inorganic growth options using market, financial, and capability lenses. Connects analytical outputs to strategic growth recommendations.
Lesson 4 • Commercial Due Diligence
Applies commercial analysis techniques to evaluate targets in M&A or partnership contexts. Develops the ability to assess market position, revenue quality, and growth sustainability.
Lesson 5 • Framing Commercial Problems
Teaches hypothesis-driven problem structuring and issue tree decomposition for complex challenges. Ensures analysts start with the right question before building any analysis.
Your valid completion certificate
This course is for you:
Junior analysts wanting to close gaps in their commercial knowledge.
Finance graduates ready to move into business-facing analytical roles.
Sales operations professionals seeking stronger quantitative and strategic grounding.
Career changers from accounting who want broader commercial decision-making exposure.
Strategy consultants looking to sharpen their data modeling and pricing expertise.
Business owners who want to analyze their own commercial performance more rigorously.
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