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ChatGPT Prompt Engineering Course
More than 2 million learners worldwide

ChatGPT Prompt Engineering Course

Master ChatGPT and prompt engineering from the ground up — and start using AI to get real work done faster. This course covers everything from writing your first prompt to building automated workflows, creating content at scale, and applying advanced techniques like chain-of-thought reasoning. Whether you are a professional, marketer, or entrepreneur, you will walk away with practical skills you can use immediately.

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What you will learn:

You will start by understanding how ChatGPT actually works, then move into the core principles of writing prompts that get consistent, accurate results. From there, you will master advanced strategies like few-shot prompting, role assignment, and meta-prompting to handle complex tasks with confidence. You will learn to design multi-turn conversations, manage long-context projects, and build reusable prompt templates for your team. The course also covers content creation, research acceleration, data summarization, and responsible AI use. By the end, you will know how to integrate ChatGPT into your daily workflows and keep your skills sharp as AI tools continue to evolve.

How you study in practice ChatGPT Prompt Engineering Course

How you practise ChatGPT Prompt Engineering Course

For companies looking to train their teams

With Dedika for Businesses, the course includes exercises and examples tailored to your own business and the specific needs of your company.

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Course content

8 Chapters • 37 LessonsDuration between 4 and 360 hours (you decide)

Chapter 1See details

Foundations of AI and ChatGPT

  • Lesson 1 • What Is Generative AI

    Defines generative AI and distinguishes it from traditional software. Establishes the conceptual framework used throughout the course.

  • Lesson 2 • Setting Up Your ChatGPT Account

    Guides account creation, interface navigation, and plan selection. Ensures every student can access ChatGPT before advancing.

  • Lesson 3 • ChatGPT Architecture Overview

    Explains transformer models, tokens, and probability-based text generation. Connects model mechanics to practical output behaviour.

  • Lesson 4 • ChatGPT Capabilities and Limitations

    Maps what ChatGPT can and cannot reliably do. Sets accurate expectations that prevent misuse in later applied chapters.

Chapter 2See details

Prompt Engineering Fundamentals

  • Lesson 1 • Instruction Clarity Techniques

    Teaches precise language, active verbs, and constraint-setting to reduce ambiguous outputs. Directly improves first-attempt response quality.

  • Lesson 2 • Anatomy of an Effective Prompt

    Breaks a prompt into role, task, context, and format components. Provides a reusable structure for every prompt written in the course.

  • Lesson 3 • Output Format Control

    Covers requesting structured outputs such as lists, tables, JSON, and markdown. Enables students to integrate ChatGPT outputs into workflows.

  • Lesson 4 • Context and Background Injection

    Shows how supplying background information shapes model responses. Students learn to front-load relevant facts for accurate outputs.

  • Lesson 5 • Iterative Prompt Refinement

    Introduces the edit-and-retry loop for improving unsatisfactory responses. Builds the habit of systematic prompt debugging.

Chapter 3See details

Advanced Prompting Strategies

  • Lesson 1 • Constraint and Boundary Setting

    Covers negative constraints, topic restrictions, and output guardrails. Prevents off-topic or harmful outputs in professional contexts.

  • Lesson 2 • Role and Persona Prompting

    Explores assigning expert personas to shape tone, depth, and perspective. Enables specialised outputs without domain expertise.

  • Lesson 3 • Meta-Prompting and Self-Critique

    Instructs ChatGPT to evaluate and improve its own outputs within a session. Produces higher-quality results through automated self-review loops.

  • Lesson 4 • Few-Shot and Zero-Shot Prompting

    Contrasts providing examples versus no examples to guide model behaviour. Students choose the right approach based on task complexity.

  • Lesson 5 • Chain-of-Thought Prompting

    Teaches step-by-step reasoning prompts that improve accuracy on complex tasks. Connects to logical problem-solving and analytical workflows.

Chapter 4See details

Conversation Design and Context Management

  • Lesson 1 • Multi-Turn Conversation Mechanics

    Explains how ChatGPT tracks conversation history and context limits. Students structure dialogues to avoid context loss.

  • Lesson 2 • Conversation Flow Design

    Teaches planning conversation arcs with defined goals and checkpoints. Connects structured dialogue design to professional task completion.

  • Lesson 3 • Managing Long-Context Tasks

    Addresses strategies for tasks that exceed a single context window. Students split, summarise, and chain sessions to handle large projects.

  • Lesson 4 • System Prompts and Custom Instructions

    Covers persistent instructions that shape every response in a session. Enables consistent behaviour across long or repeated workflows.

Chapter 5See details

Content Creation with ChatGPT

  • Lesson 1 • Writing and Editing Workflows

    Builds end-to-end workflows for drafting, revising, and polishing text. Integrates ChatGPT as a writing partner rather than a replacement.

  • Lesson 2 • Marketing and Copywriting Prompts

    Covers persuasive copy, headlines, calls to action, and ad text generation. Connects copywriting principles to prompt structure.

  • Lesson 3 • Long-Form Content Production

    Guides creation of articles, reports, and white papers using structured prompts. Teaches outline-first methods for coherent long documents.

  • Lesson 4 • SEO and Audience-Targeted Writing

    Integrates keyword targeting and audience personas into content prompts. Produces search-optimised, reader-focused output.

  • Lesson 5 • Content Repurposing Strategies

    Shows how to transform one piece of content into multiple formats. Maximises content ROI using ChatGPT as a repurposing engine.

Chapter 6See details

Productivity and Workflow Automation

  • Lesson 1 • Building Reusable Prompt Templates

    Covers parameterised prompt design with placeholders for variable inputs. Enables consistent, scalable outputs across teams.

  • Lesson 2 • Integrating ChatGPT with Other Tools

    Introduces API basics and no-code integration platforms for workflow automation. Extends ChatGPT's reach beyond the chat interface.

  • Lesson 3 • Data Summarisation and Reporting

    Uses ChatGPT to condense data, extract insights, and draft reports. Connects analytical prompting to business decision support.

  • Lesson 4 • Email and Communication Automation

    Applies prompt templates to drafting, summarising, and responding to emails. Reduces communication overhead in professional settings.

  • Lesson 5 • Identifying Automation Opportunities

    Teaches a framework for spotting repetitive language tasks suitable for ChatGPT. Prioritises high-impact, low-risk automation targets.

Chapter 7See details

ChatGPT for Research and Analysis

  • Lesson 1 • Critical Evaluation of AI Outputs

    Teaches verification strategies for ChatGPT-generated facts and claims. Builds responsible research habits essential for professional credibility.

  • Lesson 2 • Synthesising Complex Information

    Guides multi-source synthesis, comparison tables, and executive summaries. Transforms raw information into decision-ready insights.

  • Lesson 3 • Competitive and Market Analysis

    Applies ChatGPT to SWOT analysis, competitor profiling, and trend synthesis. Produces structured analytical outputs for business decisions.

  • Lesson 4 • Research Acceleration Techniques

    Covers prompts for literature review, topic mapping, and question generation. Speeds up the early stages of any research project.

Chapter 8See details

Ethics, Safety, and Responsible Use

  • Lesson 1 • Privacy and Data Security

    Covers risks of sharing sensitive data with AI systems and mitigation strategies. Aligns ChatGPT use with organisational data protection policies.

  • Lesson 2 • Future-Proofing Ethical Practice

    Prepares students for evolving AI regulations and ethical standards. Encourages continuous learning as the AI landscape changes.

  • Lesson 3 • Misinformation and Content Integrity

    Addresses the risk of generating and spreading AI-produced misinformation. Builds verification habits and transparent disclosure practices.

  • Lesson 4 • Bias and Fairness in AI Outputs

    Examines how training data bias surfaces in ChatGPT responses. Students apply detection and mitigation prompts to reduce biased outputs.

  • Lesson 5 • Organisational AI Use Policies

    Guides creation and adoption of internal AI usage guidelines. Connects individual behaviour to team-wide responsible AI governance.

Certification

Your valid completion certificate

This course is for you:

  • Marketing professional: needs faster, higher-volume content without sacrificing quality.

  • Small business owner: wants to handle communications and research without extra staff.

  • Career changer: building AI credentials to compete in a tech-forward job market.

  • Project manager: looking to cut time spent on reports, emails, and documentation.

  • Educator or trainer: exploring AI tools to modernize how they design learning materials.

  • Freelance writer: ready to expand service offerings and take on more client work.

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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