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Data Mining and Knowledge Discovery Course
More than 2 million learners worldwide

Data Mining and Knowledge Discovery Course

Master the full spectrum of data mining and knowledge discovery — from cleaning messy datasets to deploying production-ready models. This course covers classification, clustering, association rules, and advanced big data techniques with rigorous, hands-on depth. Whether you are analysing customer behaviour or building predictive systems, you will gain the skills that turn raw data into strategic advantage.

Dedika for businesses

What you will learn:

  • Apply the complete KDD pipeline, from data preprocessing through model deployment and monitoring.

  • Build and evaluate supervised classifiers including decision trees, ensembles, and support vector machines.

  • Implement clustering algorithms such as k-means, DBSCAN, and hierarchical methods to segment data.

  • Extract actionable association rules and sequential patterns from large transactional datasets.

  • Engineer high-quality features and handle imbalanced data to maximise predictive model accuracy.

  • Communicate mining results through dashboards, executive reports, and stakeholder-ready presentations.

How you study in practice Data Mining and Knowledge Discovery Course

How you practise Data Mining and Knowledge Discovery Course

For companies looking to train their teams

With Dedika for Businesses, the course includes exercises and examples tailored to your own business and the specific needs of your company.

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Course content

8 Chapters • 34 LessonsDuration between 4 and 360 hours (you decide)

Chapter 1See details

Foundations of Data Mining

  • Lesson 1 • What Is Data Mining

    Defines data mining, its objectives, and its role within the broader KDD process. Grounds all subsequent techniques in a shared conceptual framework.

  • Lesson 2 • Core Data Mining Tasks

    Introduces classification, regression, clustering, and association rule mining as the primary task families. Links each task to real-world problem types students will encounter.

  • Lesson 3 • Ethical and Privacy Considerations

    Covers bias, fairness, consent, and data governance principles relevant to mining projects. Establishes responsible practice standards applied throughout the course.

  • Lesson 4 • Types of Data and Attributes

    Surveys structured, semi-structured, and unstructured data forms and attribute measurement scales. Prepares students to select appropriate algorithms for each data type.

Chapter 2See details

Data Preprocessing and Preparation

  • Lesson 1 • Data Sampling and Imbalance Handling

    Explains random, stratified, and cluster sampling strategies alongside techniques for imbalanced class distributions. Ensures representative training sets for reliable model evaluation.

  • Lesson 2 • Data Integration and Transformation

    Covers merging heterogeneous sources, resolving schema conflicts, and applying normalisation and discretisation. Ensures data from multiple origins is consistent and algorithm-ready.

  • Lesson 3 • Data Cleaning Techniques

    Addresses missing values, outliers, noise, and inconsistencies that degrade model performance. Builds the practical cleaning skills required before any algorithm is applied.

  • Lesson 4 • Feature Engineering and Selection

    Teaches construction of informative features and removal of irrelevant or redundant ones. Directly reduces overfitting and computational cost in downstream models.

Chapter 3See details

Exploratory Data Analysis and Visualisation

  • Lesson 1 • Univariate and Bivariate Visualisation

    Covers histograms, box plots, scatter plots, and heatmaps for single and paired variable analysis. Equips students to detect distributions, outliers, and relationships visually.

  • Lesson 2 • Descriptive Statistics for Mining

    Reviews central tendency, dispersion, skewness, and correlation as diagnostic tools for data understanding. Connects statistical summaries to decisions about preprocessing and algorithm choice.

  • Lesson 3 • Dashboard Design for Data Insights

    Teaches layout principles, interactivity, and storytelling for analytical dashboards. Prepares students to present EDA findings to both technical and non-technical stakeholders.

  • Lesson 4 • Multivariate Exploration Techniques

    Introduces parallel coordinates, dimensionality reduction plots, and pair plots for high-dimensional data. Bridges EDA to feature selection and clustering decisions.

Chapter 4See details

Classification Algorithms and Evaluation

  • Lesson 1 • Instance-Based and Kernel Methods

    Introduces k-nearest neighbours and support vector machines as non-parametric classifiers. Connects kernel tricks and distance metrics to practical performance trade-offs.

  • Lesson 2 • Decision Trees and Rule Learners

    Explains splitting criteria, tree pruning, and rule extraction for interpretable classification. Provides the conceptual base for understanding more complex ensemble methods.

  • Lesson 3 • Ensemble Methods

    Teaches bagging, boosting, and stacking to combine weak learners into strong predictors. Demonstrates how ensembles reduce variance and bias beyond single-model limits.

  • Lesson 4 • Classifier Evaluation and Model Selection

    Covers confusion matrices, ROC curves, cross-validation, and statistical tests for model comparison. Ensures students can objectively choose the best classifier for a given task.

  • Lesson 5 • Probabilistic and Linear Classifiers

    Covers Naive Bayes, logistic regression, and linear discriminant analysis for probabilistic prediction. Highlights assumptions, strengths, and failure modes of each approach.

Chapter 5See details

Regression and Prediction Techniques

  • Lesson 1 • Regularisation Methods

    Introduces Ridge, Lasso, and Elastic Net penalties to control overfitting in high-dimensional settings. Connects regularisation strength to feature selection and bias-variance trade-off.

  • Lesson 2 • Nonlinear and Tree-Based Regression

    Extends prediction to polynomial, spline, and tree-based models for capturing complex relationships. Demonstrates when nonlinear models outperform linear baselines.

  • Lesson 3 • Linear and Multiple Regression

    Covers ordinary least squares estimation, coefficient interpretation, and assumption checking. Establishes the regression baseline against which all advanced methods are compared.

  • Lesson 4 • Regression model evaluation

    Covers MAE, RMSE, R-squared, and residual analysis for assessing predictive accuracy. Prepares students to communicate model performance clearly to business audiences.

Chapter 6See details

Clustering and unsupervised learning

  • Lesson 1 • Density-based and grid-based clustering

    Introduces DBSCAN and OPTICS for discovering arbitrarily shaped clusters and handling noise. Contrasts density approaches with centroid methods for complex data distributions.

  • Lesson 2 • Hierarchical clustering approaches

    Explains agglomerative and divisive strategies, linkage criteria, and dendrogram interpretation. Enables students to cluster without specifying k in advance.

  • Lesson 3 • Partitional clustering methods

    Covers k-means and k-medoids algorithms, initialisation strategies, and convergence behaviour. Establishes the foundational clustering paradigm before introducing more complex variants.

  • Lesson 4 • Cluster validation and interpretation

    Teaches internal indices, external indices, and visual validation for assessing cluster quality. Connects validation metrics to business-meaningful cluster interpretation.

Chapter 7See details

Association rule mining and pattern discovery

  • Lesson 1 • Efficient mining algorithms

    Covers the FP-Growth algorithm and its compressed tree structure as a scalable alternative to Apriori. Demonstrates computational advantages on large transactional datasets.

  • Lesson 2 • Rule evaluation and pruning

    Introduces interestingness measures beyond confidence to filter redundant and spurious rules. Equips students to deliver concise, high-value rule sets to stakeholders.

  • Lesson 3 • Frequent itemset mining fundamentals

    Defines support, confidence, and lift and explains the Apriori principle for pruning the search space. Provides the theoretical basis for all association rule algorithms.

  • Lesson 4 • Sequential and temporal pattern mining

    Extends association mining to ordered sequences using GSP and PrefixSpan algorithms. Enables discovery of behavioural patterns in clickstreams, logs, and purchase histories.

Chapter 8See details

Advanced topics and deployment

  • Lesson 1 • Mining at scale with big data tools

    Introduces distributed computing frameworks and in-memory processing for large-scale mining tasks. Prepares students to apply core algorithms on datasets exceeding single-machine capacity.

  • Lesson 2 • Model deployment and monitoring

    Teaches model serialisation, REST API serving, and production monitoring for concept drift. Completes the KDD pipeline from raw data to a maintained, live prediction service.

  • Lesson 3 • Neural networks for data mining

    Covers feedforward networks, backpropagation, and activation functions applied to classification and regression. Bridges classical mining algorithms to modern deep learning approaches.

  • Lesson 4 • End-to-end capstone project

    Integrates all course skills into a complete mining project from problem definition to deployed model. Develops professional portfolio artefacts demonstrating full KDD competency.

  • Lesson 5 • Model interpretability and explainability

    Covers SHAP values, LIME, and feature importance methods for explaining black-box model decisions. Addresses stakeholder trust and regulatory transparency requirements.

Certification

Your valid completion certificate

This course is for you:

  • Business analysts: ready to move beyond dashboards into predictive pattern discovery.

  • Software developers: looking to add data science capabilities to their technical toolkit.

  • Marketing professionals: wanting to uncover customer behaviour patterns from transaction data.

  • Graduate students: building a rigorous foundation in machine learning and data mining.

  • Career changers: entering data science from fields like finance, healthcare, or engineering.

  • Data engineers: seeking to understand the modelling layer that consumes their pipelines.

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
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Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
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Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
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André FelipePrompt Engineering Student

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