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Google: Introduction to AI
More than 2 million learners worldwide

Google: Introduction to AI

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AI is reshaping every industry — and understanding it is no longer optional. This course gives you a clear, practical foundation in artificial intelligence, from core machine learning concepts to ethics and real-world applications. Whether you are a professional, a decision-maker, or simply curious, you will gain the knowledge to engage with AI confidently and strategically.

Dedika for businesses

What you will learn:

  • Understand how AI systems work, from neural networks to large language models.

  • Distinguish between supervised, unsupervised, and reinforcement learning paradigms effectively.

  • Recognise how data quality, bias, and governance directly shape AI model performance.

  • Apply responsible AI frameworks to evaluate fairness, transparency, and accountability in systems.

  • Scope, build, and measure the business impact of end-to-end AI solutions.

  • Integrate generative AI tools into professional workflows to increase productivity and output quality.

How you study in practice Google: Introduction to AI

How you practise Google: Introduction to AI

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Course content

8 Chapters • 33 LessonsDuration between 4 and 360 hours (you decide)

Chapter 1See details

What AI Is and Why It Matters

  • Lesson 1 • AI's Societal and Economic Impact

    Examines how AI reshapes industries, labour markets, and daily life. Motivates learners by connecting technical concepts to tangible outcomes.

  • Lesson 2 • Defining Artificial Intelligence

    Clarifies what AI means technically and colloquially, separating fact from fiction. Grounds the chapter by anchoring all subsequent concepts to a shared definition.

  • Lesson 3 • Key AI Terminology

    Introduces essential vocabulary used throughout the course, including algorithms, models, and data. Ensures students can read and discuss AI content without confusion.

  • Lesson 4 • A Brief History of AI

    Traces AI from early rule-based systems to modern neural networks. Provides historical context that explains why current approaches dominate.

Chapter 2See details

Data: The Fuel of AI Systems

  • Lesson 1 • Types and Sources of Data

    Distinguishes structured, unstructured, and semi-structured data and their origins. Sets the stage for understanding what AI systems actually consume.

  • Lesson 2 • Data Quality and Bias

    Examines how incomplete, imbalanced, or biased data corrupts model outputs. Connects data integrity directly to fairness and reliability outcomes.

  • Lesson 3 • Data Preprocessing Techniques

    Covers normalisation, encoding, and feature engineering as preparation steps before training. Demonstrates how raw data is transformed into model-ready inputs.

  • Lesson 4 • Data Governance and Privacy

    Addresses responsible data collection, consent, retention, and regulatory compliance principles. Prepares students to handle data ethically within organisational contexts.

Chapter 3See details

Core Types of Machine Learning

  • Lesson 1 • Choosing the Right Learning Approach

    Provides a decision framework for selecting among supervised, unsupervised, and reinforcement learning. Synthesises the chapter by applying all three paradigms to realistic scenarios.

  • Lesson 2 • Reinforcement Learning Basics

    Introduces agents, environments, rewards, and policies as the core RL framework. Positions RL as a distinct paradigm suited to sequential decision-making tasks.

  • Lesson 3 • Unsupervised Learning Fundamentals

    Covers how models find hidden structure in unlabeled data through clustering and dimensionality reduction. Contrasts with supervised learning to sharpen conceptual boundaries.

  • Lesson 4 • Supervised Learning Fundamentals

    Explains how models learn from labeled input-output pairs to make predictions. Establishes the most widely used ML paradigm as the chapter's anchor concept.

Chapter 4See details

How Neural Networks Learn

  • Lesson 1 • Backpropagation and Gradient Descent

    Explains how errors propagate backward to update weights and reduce loss. Completes the training loop by linking error measurement to parameter adjustment.

  • Lesson 2 • Loss Functions and Error Measurement

    Defines loss functions as quantitative measures of prediction error. Connects error measurement to the optimisation goal of training.

  • Lesson 3 • Neurons and Network Architecture

    Explains artificial neurons, layers, and how they connect to form a network. Provides the structural vocabulary needed to understand learning mechanics.

  • Lesson 4 • Forward Propagation and Predictions

    Traces how input data flows through a network to produce an output prediction. Establishes the inference pathway before introducing the learning mechanism.

Chapter 5See details

Natural Language Processing Essentials

  • Lesson 1 • Text Representation for AI

    Covers tokenisation, embeddings, and vector representations that convert text to numbers. Establishes the preprocessing foundation all NLP models depend on.

  • Lesson 2 • Transformer Architecture Overview

    Explains attention mechanisms and the transformer model that powers modern NLP. Positions transformers as the architectural shift enabling large language models.

  • Lesson 3 • Core NLP Tasks and Applications

    Surveys sentiment analysis, named entity recognition, translation, and summarisation. Connects abstract NLP concepts to concrete business and consumer use cases.

  • Lesson 4 • Large Language Models in Practice

    Examines how large language models are trained, fine-tuned, and deployed for real tasks. Prepares students to evaluate and use LLM-powered tools responsibly.

Chapter 6See details

Computer Vision and Multimodal AI

  • Lesson 1 • Multimodal AI Systems

    Examines models that combine text, image, audio, and other data types simultaneously. Positions multimodal AI as the frontier connecting vision and language capabilities.

  • Lesson 2 • Vision Tasks Beyond Classification

    Introduces object detection, segmentation, and pose estimation as advanced vision tasks. Expands student understanding beyond simple image labeling.

  • Lesson 3 • How Machines See Images

    Covers pixel representation, colour channels, and how raw images become model inputs. Builds the perceptual foundation before introducing convolutional processing.

  • Lesson 4 • Convolutional Neural Networks

    Explains convolution, pooling, and feature map extraction as the core CNN operations. Connects architecture choices to performance on image classification tasks.

Chapter 7See details

AI Ethics, Fairness, and Responsible Use

  • Lesson 1 • Transparency and Explainability

    Covers black-box limitations and explainability methods that make AI decisions interpretable. Connects transparency to trust, accountability, and regulatory expectations.

  • Lesson 2 • Responsible AI Frameworks

    Surveys organisational and industry-level principles for ethical AI governance. Equips students to apply responsible AI guidelines within their own organisations.

  • Lesson 3 • Bias and Fairness in AI

    Analyses how algorithmic bias emerges and its disproportionate impact on marginalised groups. Motivates fairness as a technical and moral design requirement.

  • Lesson 4 • Privacy, Security, and Misuse Risks

    Examines adversarial attacks, data poisoning, deepfakes, and surveillance risks. Prepares students to identify and mitigate AI-specific security and privacy threats.

Chapter 8See details

Applying AI to Real-World Problems

  • Lesson 1 • Measuring Business Impact of AI

    Establishes methods for quantifying AI's return on investment and organisational value. Closes the chapter by linking technical outcomes to strategic business results.

  • Lesson 2 • Selecting Models and Tools

    Guides selection among pre-built APIs, fine-tuned models, and custom training approaches. Connects prior learning to practical tooling decisions based on constraints.

  • Lesson 3 • Building and Iterating on AI Solutions

    Covers prototyping, experimentation, and iterative improvement cycles for AI systems. Reinforces that AI development is empirical and requires structured iteration.

  • Lesson 4 • Scoping and Framing AI Projects

    Teaches how to translate a business problem into a well-defined AI task with measurable goals. Anchors the applied chapter by establishing project clarity before any technical work.

  • Lesson 5 • Deploying and Monitoring AI Systems

    Addresses deployment pipelines, performance monitoring, and model drift detection in production. Completes the project lifecycle by connecting development to sustained operation.

Certification

Your valid completion certificate

This course is for you:

  • Business analyst: wishes to interpret AI outputs and challenge model assumptions with confidence.

  • Marketing manager: needs to evaluate AI-generated content tools for adoption by the team.

  • Career changer: is building foundational AI knowledge to transition into a technology-adjacent role.

  • Product manager: is responsible for AI-powered features but lacks a technical grounding.

  • Entrepreneur: is exploring how AI can be applied to automate or scale their business.

  • Policy professional: seeks to understand AI systems sufficiently to inform governance work.

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