VTEX Course

Lesson 1 • VTEX Platform Overview and Architecture

Covers VTEX's multi-tenant SaaS model, headless capabilities, and service layers. Establishes the mental model needed for all subsequent configuration work.

Lesson 2 • VTEX Ecosystem and Integrations Map

Maps the VTEX App Store, partner ecosystem, and native integration points. Gives learners context for choosing tools covered in later chapters.

Lesson 3 • Accounts, Environments, and Workspaces

Explains account hierarchy, production vs. development environments, and VTEX IO workspaces. Prepares learners to manage safe, isolated development cycles.

Lesson 1 • Bulk Catalog Import and Export

Demonstrates spreadsheet-based and API-based bulk catalog operations. Efficient bulk management is essential for large or frequently updated catalogs.

Lesson 2 • Catalog Hierarchy and Taxonomy

Defines departments, categories, subcategories, and brands within VTEX. Correct taxonomy setup is the prerequisite for all product and navigation work.

Lesson 3 • Collections and Product Groupings

Explains manual and automatic collections for merchandising and promotions. Collections power shelf components and promotional targeting covered later.

Lesson 4 • Specifications and Custom Attributes

Teaches creation of product and SKU specification groups and fields. Custom attributes enable advanced filtering and personalised shopping experiences.

Lesson 1 • Promotions Engine Fundamentals

Introduces promotion types, trigger conditions, and effect configurations. Understanding the engine logic prevents unintended discount stacking.

Lesson 2 • Coupon and Gift Card Management

Teaches coupon code creation, usage limits, and gift card configuration. These tools are directly tied to marketing campaigns and loyalty programmes.

Lesson 3 • Price Tables and Base Pricing

Covers fixed prices, computed prices, and price table inheritance. Solid pricing architecture prevents conflicts in promotions and B2B scenarios.

Lesson 1 • Pickup Points and Omnichannel Fulfillment

Configures pickup-in-store, scheduled delivery, and ship-from-store flows. Omnichannel fulfilment expands delivery options and reduces last-mile costs.

Lesson 2 • Carriers, Shipping Policies, and SLAs

Configures carriers, shipping policies, and service-level agreements. SLA accuracy is critical for checkout delivery estimates and customer trust.

Lesson 3 • Order Routing and Fulfilment Rules

Defines routing rules that select optimal warehouses and carriers per order. Smart routing reduces shipping cost and improves delivery speed.

Lesson 4 • Freight Tables and Shipping Rates

Teaches weight-based, price-based, and zip-range freight table setup. Correct freight tables ensure accurate shipping costs at checkout.

Lesson 1 • Anti-Fraud and Security Settings

Configures anti-fraud providers, risk rules, and 3DS authentication. Security settings protect revenue without creating unnecessary checkout friction.

Lesson 2 • Checkout Configuration and Customisation

Covers checkout settings, address forms, and orderForm customisation. Checkout configuration directly impacts conversion rate and compliance requirements.

Lesson 3 • Order Management and OMS Workflow

Explains order status lifecycle, OMS actions, and exception handling. Mastery of OMS operations reduces fulfilment errors and customer service load.

Lesson 1 • Custom Apps and VTEX IO Extensions

Builds custom VTEX IO apps using React and Node.js service layers. Custom apps extend platform capabilities beyond native block configurations.

Lesson 2 • VTEX IO CLI and Development Setup

Installs and configures the VTEX IO CLI, toolchain, and local development environment. A correct setup is the prerequisite for all storefront development tasks.

Lesson 3 • FastStore and Next.js Storefront

Introduces FastStore architecture, starter kits, and performance optimisation. FastStore targets Core Web Vitals compliance for high-traffic storefronts.

Lesson 4 • Store Framework Blocks and Components

Covers block composition, props, and the Store Framework component library. Block-based development enables rapid UI assembly without custom code.

Lesson 1 • Multi-Store and Multi-Trade Policy Setup

Manages multiple storefronts, trade policies, and regional configurations from one account. Multi-store setup supports brand segmentation and regional compliance.

Lesson 2 • Seller Onboarding and Catalog Mapping

Covers seller invitation, catalog integration, and SKU mapping workflows. Accurate catalog mapping prevents duplicate listings and pricing conflicts.

Lesson 3 • External Marketplace Integrations

Configures VTEX as a seller on external marketplaces via native connectors. External channel integrations multiply reach without duplicating operations.

Lesson 1 • Personalisation and Recommendation Engines

Integrates recommendation shelves, behavioural targeting, and personalisation APIs. Personalisation increases average order value and repeat purchase rates.

Lesson 2 • A/B Testing and Experimentation

Runs A/B tests on shelves, banners, and checkout flows using VTEX tools. Controlled experimentation reduces risk when rolling out storefront changes.

Lesson 3 • Native Analytics and Sales Reports

Explores VTEX admin dashboards, sales funnels, and order reports. Native analytics provide baseline KPIs before integrating external BI tools.

Lesson 4 • SEO and Storefront Performance Tuning

Applies SEO metadata, canonical URLs, sitemaps, and performance budgets. Technical SEO and speed improvements compound organic traffic over time.