Google Gemini for Digital Marketing Course

Lesson 1 • AI Literacy for Digital Marketers

Defines key AI concepts—tokens, context windows, hallucination—in marketing terms. Prevents common misuse patterns and sets realistic expectations for outputs.

Lesson 2 • Interface Navigation and Settings

Walks through the Gemini interface controls, conversation history, and output settings. Proficiency here accelerates hands-on practice in every later section.

Lesson 3 • Accessing Gemini Across Google Products

Maps every entry point—Gemini app, Workspace, and API—so learners know which surface fits each task. Directly supports tool selection decisions made throughout the course.

Lesson 1 • Tone, Voice, and Brand Alignment

Shows how to encode brand guidelines, tone scales, and audience personas directly into prompts. Ensures AI outputs match established brand standards without manual rewriting.

Lesson 2 • Diagnosing and Fixing Weak Prompts

Provides a diagnostic checklist for identifying why a prompt underperforms and how to fix it. Builds self-sufficiency so learners can troubleshoot without external help.

Lesson 3 • Prompt Templates and Libraries

Guides learners in building a reusable prompt library organized by marketing function. Reduces time-to-output and ensures quality consistency across team members.

Lesson 4 • Core Prompting Techniques

Teaches zero-shot, few-shot, and chain-of-thought prompting with marketing examples. Each technique expands the range of tasks learners can delegate to Gemini.

Lesson 1 • Blog and Long-Form Content Production

Covers outlining, drafting, and editing long-form articles using Gemini as a writing partner. Connects prompt engineering skills to real publishing workflows.

Lesson 2 • Email Marketing Copy

Applies Gemini to subject lines, body copy, and CTAs for email campaigns. Directly improves open rates and click-through performance through better copy.

Lesson 3 • Content Repurposing Workflows

Transforms existing assets—blogs, videos, webinars—into multiple derivative formats using Gemini. Maximizes content ROI without creating from scratch each time.

Lesson 4 • Social Media Copy at Scale

Teaches batch creation of platform-specific posts, captions, and hashtag sets. Enables consistent social presence without proportional time investment.

Lesson 1 • Survey and Interview Analysis

Processes qualitative research data—survey responses, interview transcripts—using Gemini for theme extraction. Converts raw customer voice into structured marketing insights.

Lesson 2 • Customer Journey Mapping

Uses Gemini to draft journey maps across awareness, consideration, and decision stages. Connects audience intelligence to content and channel strategy decisions.

Lesson 3 • Competitive Intelligence Gathering

Applies Gemini to structure competitive analysis frameworks and summarize competitor positioning. Produces actionable differentiation insights without manual data aggregation.

Lesson 4 • Audience Persona Development

Builds detailed buyer personas using Gemini to synthesize demographic, psychographic, and behavioral inputs. Personas created here inform strategy across all marketing channels.

Lesson 1 • Schema and Structured Data Assistance

Guides Gemini to draft schema markup suggestions and structured data recommendations. Improves rich result eligibility without requiring deep technical SEO expertise.

Lesson 2 • On-Page SEO Content Optimization

Applies Gemini to optimize title tags, meta descriptions, headers, and body copy. Ensures every content asset is structured for both search engines and readers.

Lesson 3 • Content Gap and Competitor Analysis

Uses Gemini to identify missing topics and analyze competitor content strategies. Produces actionable editorial calendars grounded in competitive intelligence.

Lesson 1 • Social Media Strategy Development

Uses Gemini to define platform priorities, audience segments, and content pillars. Grounds tactical execution in a coherent strategic framework.

Lesson 2 • Content Calendar Planning with Gemini

Generates monthly content calendars aligned to campaigns, seasons, and brand moments. Reduces planning time while maintaining strategic coherence.

Lesson 3 • Trend Monitoring and Reactive Content

Applies Gemini to analyze trending topics and rapidly produce reactive content. Keeps brands relevant without sacrificing quality or brand alignment.

Lesson 4 • Social Performance Analysis

Uses Gemini to interpret engagement data, identify patterns, and generate improvement recommendations. Closes the loop between content creation and performance optimization.

Lesson 1 • Campaign Performance Interpretation

Uses Gemini to analyze campaign metrics, diagnose underperformance, and draft optimization plans. Transforms raw data into actionable next steps without advanced analytics skills.

Lesson 2 • Display and Programmatic Ad Creative

Produces headline, description, and CTA variants for display and programmatic placements. Enables rapid creative testing without bottlenecking on copywriters.

Lesson 3 • Paid Search Campaign Support

Generates keyword lists, negative keyword sets, and ad copy variations for search campaigns. Accelerates campaign setup while improving structural quality.

Lesson 1 • Scaling AI Adoption Across Teams

Covers change management, training rollout, and prompt library governance for organization-wide AI adoption. Positions learners as internal AI champions and enablers.

Lesson 2 • Measuring AI Impact on Marketing Performance

Defines KPIs for AI adoption—time saved, output volume, quality scores—and builds reporting dashboards. Demonstrates ROI of Gemini integration to leadership.

Lesson 3 • Building AI-Augmented Marketing Workflows

Maps existing marketing processes and identifies where Gemini creates the highest efficiency gains. Produces documented workflows that teams can adopt and scale.

Lesson 4 • Cross-Channel Campaign Orchestration

Uses Gemini to align messaging, timing, and assets across paid, owned, and earned channels. Ensures campaign coherence at the strategic level, not just the tactical.