Website SEO Course

Lesson 1 • The SEO Ecosystem and Stakeholders

Maps the roles of developers, content teams, and marketers in SEO. Shows how cross-functional collaboration drives search performance.

Lesson 2 • How Search Engines Operate

Covers crawling, indexing, and ranking as interconnected processes. Establishes the technical baseline needed for every subsequent SEO decision.

Lesson 3 • Core SEO Concepts and Terminology

Defines organic vs. paid search, SERPs, and key metrics. Provides shared vocabulary used throughout the entire course.

Lesson 1 • Tracking and Refreshing Keywords

Establishes processes for monitoring rank changes and updating keyword targets over time. Keeps the strategy aligned with evolving search trends.

Lesson 2 • Keyword Research Methods

Teaches seed keyword generation, competitor gap analysis, and tool-based discovery. Produces a repeatable research workflow applicable to any niche.

Lesson 3 • Building a Keyword Map

Assigns target keywords to specific pages to prevent cannibalization. Creates a structured document that guides on-page optimization across the site.

Lesson 4 • Understanding Search Intent

Explains informational, navigational, commercial, and transactional intent types. Aligns keyword selection with what users actually want to accomplish.

Lesson 1 • URL Structure and Internal Linking

Defines SEO-friendly URL patterns and strategic internal link placement. Both elements distribute page authority and guide crawlers through the site.

Lesson 2 • On-Page Content Quality Signals

Examines word count, keyword density, E-E-A-T signals, and content freshness. These factors influence how search engines assess page authority and relevance.

Lesson 3 • Title Tags and Meta Descriptions

Covers character limits, keyword placement, and click-through optimization for title tags and meta descriptions. These elements directly influence SERP appearance and organic CTR.

Lesson 4 • Header Tags and Content Structure

Teaches hierarchical use of H1–H6 tags to signal topic relevance and improve readability. Proper structure aids both crawlers and users in navigating content.

Lesson 1 • Structured Data and Schema Markup

Teaches JSON-LD implementation for rich results such as FAQs, reviews, and products. Structured data enhances SERP appearance and can increase click-through rates.

Lesson 2 • Site Architecture and Crawlability

Covers logical site hierarchy, crawl budget, and robots.txt configuration. A well-structured site ensures crawlers reach all important pages efficiently.

Lesson 3 • Mobile-First and HTTPS

Addresses mobile-first indexing requirements and HTTPS as a ranking signal. Both are baseline technical requirements for competitive search performance.

Lesson 4 • Page Speed and Core Web Vitals

Introduces LCP, INP, and CLS as ranking signals and user experience metrics. Improving these scores directly impacts both rankings and conversion rates.

Lesson 1 • Topic Clusters and Pillar Pages

Explains the hub-and-spoke model linking pillar pages to supporting cluster content. This architecture signals topical authority and improves internal link equity.

Lesson 2 • Creating SEO-Optimized Content Briefs

Defines the components of a brief: target keyword, intent, outline, and competitor insights. Briefs standardize quality and reduce revision cycles for content teams.

Lesson 3 • Content Auditing and Pruning

Identifies underperforming content through traffic and engagement data, then applies update, merge, or remove decisions. Regular audits maintain site quality and crawl efficiency.

Lesson 4 • Writing for Both Users and Search Engines

Balances keyword integration with readability, tone, and user value. Content that satisfies users also tends to earn higher engagement signals rewarded by algorithms.

Lesson 1 • Link Prospecting and Qualification

Teaches methods for finding relevant, authoritative link prospects and filtering low-quality sources. A qualified prospect list is the foundation of any outreach campaign.

Lesson 2 • Content-Driven Link Acquisition

Identifies linkable asset types such as original research, tools, and infographics. Creating assets that others want to cite reduces reliance on cold outreach.

Lesson 3 • Link Profile Management

Addresses monitoring new and lost links, disavowing harmful links, and maintaining a healthy link profile. Ongoing management protects rankings from negative SEO.

Lesson 4 • Understanding Backlinks and Domain Authority

Explains how backlinks transfer authority and how domain-level metrics are calculated. Establishes why link quality outweighs link quantity in modern SEO.

Lesson 1 • Configuring Google Search Console

Walks through property setup, sitemap submission, and core report navigation. Search Console is the primary source of first-party search performance data.

Lesson 2 • Rank Tracking and Visibility Metrics

Sets up rank tracking for target keywords and interprets visibility score trends. Rank data provides leading indicators before traffic changes become apparent.

Lesson 3 • Attribution and SEO ROI Calculation

Explains assisted conversions, multi-touch attribution, and organic revenue estimation. Quantifying SEO's contribution justifies budget allocation and resource requests.

Lesson 4 • Building SEO Reports for Stakeholders

Structures monthly and quarterly reports that connect SEO activity to business outcomes. Clear reporting builds organizational trust and secures ongoing investment.

Lesson 1 • International and Multilingual SEO

Covers hreflang implementation, country targeting, and content localization strategy. International SEO ensures the right content reaches the right audience in each market.

Lesson 2 • Enterprise SEO Challenges and Solutions

Addresses crawl management, template-level optimization, and governance at scale. Large sites require systematic processes that differ fundamentally from small-site SEO.

Lesson 3 • Algorithm Updates and Adaptation

Analyzes how to detect, diagnose, and recover from core algorithm updates. Proactive quality practices reduce vulnerability to future ranking volatility.

Lesson 4 • Building and Leading an SEO Program

Covers hiring, tool stack selection, budget planning, and cross-department alignment. A well-structured program sustains SEO growth beyond individual campaigns.