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AI Foundations: Prompt Engineering with ChatGPT Course
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AI Foundations: Prompt Engineering with ChatGPT Course

Master the art and science of prompt engineering with ChatGPT and turn AI into a reliable professional tool. This course takes you from foundational concepts to advanced strategies, covering everything from zero-shot prompting to multi-step workflows. Whether you work in marketing, tech, or operations, you'll leave with practical skills that deliver real results.

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What you will learn:

  • Understand how large language models work and set accurate expectations for ChatGPT outputs.

  • Apply zero-shot, few-shot, and chain-of-thought techniques to a wide range of professional tasks.

  • Build iterative prompt refinement workflows to consistently improve output quality over time.

  • Design domain-specific prompts for marketing, software development, customer service, and education.

  • Create and manage a reusable prompt library with governance standards suitable for team deployment.

  • Evaluate AI-generated outputs using structured rubrics and responsible critical-thinking practices.

How you study in practice AI Foundations: Prompt Engineering with ChatGPT Course

How you practice AI Foundations: Prompt Engineering with ChatGPT Course

For companies that want to train their team

With Dedika for Business, the course includes exercises and examples tailored to your own business and the way your company needs.

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Course content

8 Chapters • 37 LessonsDuration between 4 and 360 hours (you decide)

Chapter 1See details

Understanding AI and Large Language Models

  • Lesson 1 • Capabilities and Boundaries of ChatGPT

    Maps what ChatGPT reliably does well versus where it struggles. Students gain calibrated expectations before writing their first prompts.

  • Lesson 2 • What Is Generative AI

    Defines generative AI and distinguishes it from traditional software. Anchors the chapter by establishing the conceptual baseline every later topic depends on.

  • Lesson 3 • How Large Language Models Work

    Explains tokenization, training data, and next-token prediction at a conceptual level. Gives students a mental model for why prompts affect output quality.

  • Lesson 4 • ChatGPT Architecture and Versions

    Surveys ChatGPT model versions, their capability differences, and the role of RLHF fine-tuning. Prepares students to choose the right model for a given task.

Chapter 2See details

Anatomy of an Effective Prompt

  • Lesson 1 • Tone, Style, and Format Directives

    Covers explicit instructions for controlling output style, length, and structure. Connects directly to producing outputs that fit real workplace deliverables.

  • Lesson 2 • Common Prompt Mistakes and Fixes

    Catalogs the most frequent structural errors—vagueness, overloading, and ambiguity—and shows corrected rewrites. Builds diagnostic skills students apply in every later exercise.

  • Lesson 3 • Role and Persona Assignment

    Teaches how assigning a role or persona to ChatGPT shapes tone, depth, and framing. Students practice role prompts across professional and creative scenarios.

  • Lesson 4 • Core Components of a Prompt

    Introduces the instruction, context, input data, and output format as the four building blocks of any prompt. Establishes a shared vocabulary used throughout the course.

Chapter 3See details

Foundational Prompting Techniques

  • Lesson 1 • Choosing the Right Technique

    Provides a decision framework for selecting among zero-shot, few-shot, and chain-of-thought based on task type and complexity. Synthesizes the chapter into actionable guidance.

  • Lesson 2 • Chain-of-Thought Prompting

    Introduces step-by-step reasoning prompts that improve accuracy on complex tasks. Students apply chain-of-thought to analytical and problem-solving scenarios.

  • Lesson 3 • Zero-Shot Prompting

    Defines zero-shot prompting and identifies the task types where it succeeds without examples. Students practice writing zero-shot prompts for common professional tasks.

  • Lesson 4 • Few-Shot Prompting with Examples

    Explains how embedding examples in a prompt guides output format and style. Students construct few-shot prompts and learn how example quality affects results.

  • Lesson 5 • Instruction Tuning and Constraints

    Teaches how to add explicit constraints—word limits, exclusions, and rules—to narrow model output. Connects to real-world compliance and quality requirements.

Chapter 4See details

Iterative Prompt Refinement

  • Lesson 1 • Diagnosing Poor Outputs

    Teaches a root-cause framework for identifying why a prompt produced an unsatisfactory result. Grounds the chapter in analytical thinking before introducing fixes.

  • Lesson 2 • Targeted Prompt Edits

    Covers single-variable editing—changing one prompt element at a time to isolate its effect. Students practice controlled edits on real prompt-output pairs.

  • Lesson 3 • Building a Prompt Testing Habit

    Introduces lightweight testing practices—A/B comparisons and output logging—to make refinement systematic. Prepares students for the prompt library work in later chapters.

  • Lesson 4 • Follow-Up and Clarification Prompts

    Explains how to use follow-up messages to steer, correct, or expand an ongoing conversation. Builds multi-turn dialogue skills essential for complex tasks.

Chapter 5See details

Applied Prompting for Professional Tasks

  • Lesson 1 • Research and Fact-Finding Workflows

    Teaches prompts for literature review, competitive research, and knowledge synthesis while managing hallucination risk. Integrates verification habits into the research workflow.

  • Lesson 2 • Data Analysis and Structured Output

    Covers prompts for interpreting data, generating tables, and producing structured JSON or CSV output. Bridges ChatGPT with downstream data tools and workflows.

  • Lesson 3 • Summarization and Information Extraction

    Teaches prompts that condense long texts and extract structured data from unstructured input. Connects to research, meeting notes, and document review workflows.

  • Lesson 4 • Brainstorming and Ideation

    Demonstrates prompts that generate diverse ideas, alternatives, and creative options on demand. Equips students to use ChatGPT as a collaborative thinking partner.

  • Lesson 5 • Writing and Editing Assistance

    Covers prompts for drafting, rewriting, proofreading, and tone adjustment across business documents. Directly addresses the most common professional use case for ChatGPT.

Chapter 6See details

Advanced Prompting Strategies

  • Lesson 1 • Meta-Prompting and Self-Improvement

    Teaches prompts that instruct ChatGPT to critique and improve its own outputs. Unlocks a powerful self-correction loop that reduces manual iteration.

  • Lesson 2 • Handling Sensitive and Edge-Case Prompts

    Addresses how to navigate refusals, reframe sensitive requests ethically, and work within model guardrails. Builds professional judgment for responsible advanced use.

  • Lesson 3 • Prompt Chaining for Complex Workflows

    Explains how to break a complex task into a sequence of dependent prompts, passing outputs forward. Enables automation-ready workflows that go beyond single-turn interactions.

  • Lesson 4 • Simulations and Role-Play Scenarios

    Covers structured role-play prompts for training simulations, scenario planning, and stakeholder perspective-taking. Expands ChatGPT use into learning design and strategy work.

  • Lesson 5 • Self-Consistency and Ensemble Prompting

    Introduces running multiple prompt variations and aggregating outputs to improve reliability. Applies to high-stakes decisions where a single output is insufficient.

Chapter 7See details

Prompt Engineering for Specific Domains

  • Lesson 1 • Marketing and Content Creation

    Covers prompts for ad copy, social media posts, SEO content, and brand voice consistency. Connects prompting skills to measurable content production goals.

  • Lesson 2 • Software Development and Code Assistance

    Teaches prompts for code generation, debugging, documentation, and code review. Equips developers and technical professionals to accelerate their coding workflows.

  • Lesson 3 • Finance and Operations Analysis

    Applies prompting to financial narrative writing, process documentation, and operational reporting. Bridges ChatGPT capabilities with structured business analysis needs.

  • Lesson 4 • Customer Service and Support

    Covers prompts for drafting responses, handling complaints, and building FAQ content. Prepares customer-facing teams to deploy ChatGPT responsibly in service workflows.

  • Lesson 5 • Education and Training Design

    Demonstrates prompts for creating lesson plans, quizzes, rubrics, and learner feedback. Directly applicable to instructional designers, trainers, and educators.

Chapter 8See details

Building and Managing a Prompt Library

  • Lesson 1 • Prompt Governance and Quality Control

    Introduces review workflows, deprecation policies, and audit trails to keep the library accurate and safe. Connects prompt management to organizational risk and compliance needs.

  • Lesson 2 • Measuring Prompt Library ROI

    Defines metrics for tracking time savings, output quality, and adoption rates across the library. Gives students the language to justify prompt engineering investment to stakeholders.

  • Lesson 3 • Principles of Prompt Documentation

    Establishes standards for naming, describing, and versioning prompts so they remain reusable over time. Lays the organizational foundation for the library built throughout this chapter.

  • Lesson 4 • Designing Reusable Prompt Templates

    Teaches how to abstract specific prompts into parameterized templates with variable placeholders. Enables rapid customization without rewriting prompts from scratch.

  • Lesson 5 • Organizing a Team Prompt Library

    Covers folder structures, access controls, and search strategies for shared prompt repositories. Scales individual prompt skills into a collaborative team asset.

Certification

Your valid completion certificate

This course is for you:

  • Marketing professionals: wanting to produce better content faster with AI.

  • Operations managers: looking to streamline repetitive documentation and reporting tasks.

  • Educators and trainers: eager to use AI for lesson design and learner feedback.

  • Career changers: building AI fluency to stay competitive in a shifting job market.

  • Software developers: seeking structured techniques to get more reliable code assistance.

  • Small business owners: ready to use ChatGPT as a practical everyday productivity tool.

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
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Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!
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Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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