Amazon Ecommerce Course

Lesson 1 • Amazon Policies and Compliance Basics

Introduces seller performance standards, prohibited practices, and category restrictions. Prevents costly policy violations from the start.

Lesson 2 • Setting Up Seller Central

Walks through account registration, identity verification, and dashboard orientation. Ensures learners have a fully functional account before advancing.

Lesson 3 • Seller Business Models Compared

Contrasts private label, wholesale, arbitrage, and dropshipping models. Helps learners select the model that fits their resources and goals.

Lesson 1 • Validating and Finalizing Product Ideas

Applies validation criteria to shortlisted products before committing capital. Produces a final, defensible product selection decision.

Lesson 2 • Market Demand Analysis

Teaches how to read search volume, sales trends, and seasonality signals. Connects demand data directly to product selection decisions.

Lesson 3 • Product Research Tools and Workflows

Introduces category-leading research tools and a structured daily workflow. Enables consistent, repeatable product discovery at scale.

Lesson 4 • Profitability Estimation

Builds a pre-launch financial model covering costs, fees, and margins. Prevents learners from pursuing products with insufficient profit potential.

Lesson 1 • Supplier Discovery Methods

Covers sourcing platforms, trade shows, and direct outreach strategies. Builds a diverse supplier pipeline to reduce single-source dependency.

Lesson 2 • Shipping, Freight, and Customs

Explains incoterms, freight modes, and import documentation requirements. Ensures goods arrive on time, on budget, and compliant with import rules.

Lesson 3 • Negotiation and Purchase Orders

Teaches price negotiation tactics, MOQ reduction strategies, and PO structure. Maximises margin while building a professional supplier relationship.

Lesson 4 • Quality Control and Inspections

Defines inspection types, acceptable quality levels, and third-party inspection use. Prevents defective inventory from reaching Amazon fulfilment centres.

Lesson 1 • Product Photography and Video

Defines main image requirements, lifestyle shot strategy, and infographic design. Visual assets are the single largest driver of click-through and conversion.

Lesson 2 • Title and Bullet Point Copywriting

Teaches keyword placement, benefit-driven language, and character limit rules. Directly impacts click-through rate and conversion from search results.

Lesson 3 • Pricing Strategy and Buy Box Mechanics

Explains Buy Box eligibility factors and competitive pricing frameworks. Winning the Buy Box is essential for generating consistent sales volume.

Lesson 4 • Amazon SEO Fundamentals

Explains how Amazon's search algorithm ranks listings using relevance and performance signals. Provides the keyword strategy foundation for all listing elements.

Lesson 1 • Managing Stranded and Excess Inventory

Identifies causes of stranded listings and strategies to liquidate excess stock. Protects account health and reduces long-term storage fee exposure.

Lesson 2 • Inventory Forecasting and Reorder Planning

Builds a data-driven reorder model using sell-through rate and lead time. Prevents stockouts that destroy ranking and excess stock that incurs storage fees.

Lesson 3 • FBA vs. FBM Decision Framework

Compares fulfilment cost, speed, and Prime eligibility across FBA and FBM. Guides learners to the optimal fulfilment mix for their product type.

Lesson 1 • Bid Optimisation and ACoS Management

Teaches bid adjustment methods tied to ACoS and TACoS targets. Connects advertising spend directly to profitability and organic rank improvement.

Lesson 2 • Keyword Targeting and Match Types

Explains broad, phrase, and exact match types and their role in campaign structure. Correct match type use controls spend and surfaces high-converting search terms.

Lesson 3 • Campaign Structure and Budget Allocation

Designs a scalable campaign architecture separating auto and manual targeting. Proper structure enables clean data collection and efficient budget control.

Lesson 4 • Scaling and Advanced PPC Tactics

Covers competitor targeting, product targeting, and sponsored video ads. Enables learners to expand reach and defend market share as sales grow.

Lesson 1 • Suspension Appeals and Reinstatement

Guides learners through Plan of Action writing and appeal submission. Equips sellers to recover quickly if suspension occurs despite best practices.

Lesson 2 • Amazon Review Policies and Ethics

Clarifies what Amazon permits and prohibits in review solicitation. Prevents account suspension from policy violations that are easy to make unknowingly.

Lesson 3 • Compliant Review Generation Strategies

Applies the Request a Review button, insert cards, and follow-up sequences. Builds review velocity within policy to accelerate social proof accumulation.

Lesson 4 • Account Health Monitoring and Protection

Tracks Order Defect Rate, Late Shipment Rate, and policy violation metrics. Proactive monitoring prevents account suspension before problems escalate.

Lesson 1 • Building Systems and Outsourcing Operations

Designs SOPs, hiring criteria, and tool stacks to remove the seller from daily tasks. Operational leverage is required to scale beyond a one-person business.

Lesson 2 • Catalogue Expansion and Product Line Strategy

Applies validated research methods to grow a product catalogue strategically. Diversification reduces single-product risk and compounds brand authority.

Lesson 3 • Financial Performance and Profitability Tracking

Builds a unit economics model tracking revenue, fees, COGS, and net profit. Accurate financials are the foundation of every scaling and reinvestment decision.

Lesson 4 • International Marketplace Expansion

Covers marketplace selection, listing localisation, and cross-border logistics. Unlocks additional revenue channels beyond the home marketplace.