SEO Audits: Find and Fix Common Website SEO Issues Course

Lesson 1 • Core SEO Ranking Factors Overview

Surveys the main ranking signals audits must evaluate. Provides the conceptual map students use throughout the course.

Lesson 2 • Essential Audit Tools Setup

Covers the core free and paid tools needed before starting any audit. Students configure accounts and verify data access.

Lesson 3 • Building a Repeatable Audit Framework

Introduces a structured, phase-based audit process. Students create a personal audit checklist template they refine in later chapters.

Lesson 1 • XML Sitemaps Audit

Covers sitemap structure, submission, and common errors. Students validate sitemaps and align them with indexable page sets.

Lesson 2 • HTTP Status Code Audit

Maps all status codes across a site and prioritises fixes by impact. Students resolve 4xx errors, redirect loops, and server errors.

Lesson 3 • Robots.txt and Crawl Directives

Teaches correct robots.txt syntax and common misconfiguration patterns. Students audit and correct directives that block important content.

Lesson 4 • Indexation Issues and Fixes

Identifies pages incorrectly excluded or included in the index. Students reconcile crawled vs. indexed page counts and fix discrepancies.

Lesson 1 • Internal Linking Audit

Analyses internal link distribution and anchor text patterns. Students redistribute link equity to priority pages with targeted fixes.

Lesson 2 • URL Structure Best Practices

Covers URL formatting rules that aid crawling and user clarity. Students audit URLs for length, parameters, and keyword relevance.

Lesson 3 • Navigation and Breadcrumb Optimisation

Reviews global navigation, footer links, and breadcrumb markup. Students implement structured breadcrumbs and streamline navigation menus.

Lesson 1 • Structured Data and Schema Markup

Introduces schema types that generate rich results and how to audit existing markup. Students validate and expand schema coverage.

Lesson 2 • Content Quality and Relevance Signals

Assesses content depth, topical coverage, and E-E-A-T signals. Students identify thin content and create improvement briefs.

Lesson 3 • Heading Structure and Keyword Usage

Evaluates H1–H6 hierarchy and keyword alignment across pages. Students correct heading misuse and improve topical clarity.

Lesson 4 • Title Tags and Meta Descriptions

Audits title tag length, uniqueness, and keyword placement. Students rewrite underperforming titles and meta descriptions using click-through data.

Lesson 1 • Server and Hosting Performance

Diagnoses server response time, TTFB, and hosting bottlenecks. Students identify infrastructure fixes that improve all performance metrics.

Lesson 2 • Performance Measurement Tools

Covers tools for measuring page speed at scale and per URL. Students run audits and export data for prioritisation.

Lesson 3 • Core Web Vitals Explained

Defines LCP, INP, and CLS metrics and their ranking weight. Students interpret field data vs. lab data to set realistic targets.

Lesson 4 • Resource Optimisation Techniques

Covers CSS, JavaScript, and font loading strategies that reduce render-blocking. Students apply minification, deferral, and preloading fixes.

Lesson 1 • Accessibility as an SEO Factor

Connects web accessibility standards to crawlability and user engagement signals. Students audit colour contrast, ARIA labels, and keyboard navigation.

Lesson 2 • Mobile Page Speed Specifics

Focuses on mobile-specific performance bottlenecks beyond desktop fixes. Students apply mobile-targeted optimisations to improve field data scores.

Lesson 3 • Mobile-First Indexing Requirements

Explains how mobile-first indexing works and what content parity means. Students verify that mobile and desktop versions serve equivalent content.

Lesson 1 • Link Quality Assessment

Teaches criteria for evaluating link quality, relevance, and authority. Students score each link and flag low-quality or manipulative patterns.

Lesson 2 • Backlink Data Collection

Covers how to pull comprehensive link data from multiple sources. Students merge datasets and remove duplicates for a clean working file.

Lesson 3 • Brand Mentions and Unlinked Citations

Finds unlinked brand mentions that can be converted to backlinks. Students draft outreach templates and track conversion rates.

Lesson 4 • Toxic Link Identification and Disavow

Defines toxic link characteristics and the disavow process. Students build a disavow file following search engine guidelines.

Lesson 1 • Implementation Tracking and Re-Audit

Establishes a system for tracking fix implementation and measuring improvement. Students schedule re-audit checkpoints and update baseline metrics.

Lesson 2 • Communicating Findings to Stakeholders

Teaches how to translate technical issues into business impact language. Students practise presenting findings to non-technical decision-makers.

Lesson 3 • Structuring the Audit Report

Covers executive summary, findings sections, and recommendation format. Students build a report template adaptable to any client or site.