Product Manager Course

Lesson 1 • Defining the Product Manager Role

Clarifies what a PM owns versus what adjacent roles own. Sets the baseline for every subsequent chapter by anchoring responsibilities and expectations.

Lesson 2 • PM Tools and Work Environment

Surveys the software ecosystem PMs use for documentation, tracking, and communication. Builds practical fluency before hands-on exercises begin.

Lesson 3 • Cross-Functional Collaboration Basics

Identifies the key stakeholders a PM works with daily. Prepares students to navigate organisational dynamics throughout the course.

Lesson 4 • The Product Lifecycle

Traces a product from inception through retirement. Grounds students in lifecycle thinking before introducing strategy and execution frameworks.

Lesson 1 • Qualitative Research Methods

Teaches interview design, observation, and contextual inquiry. Equips students to gather rich, nuanced data directly from users.

Lesson 2 • Problem Framing and Opportunity Sizing

Translates raw research into clearly scoped problem statements. Teaches students to estimate market opportunity before investing in solutions.

Lesson 3 • Quantitative Research Methods

Covers surveys, usage analytics, and behavioural data analysis. Balances qualitative insight with statistical evidence for stronger decisions.

Lesson 4 • Building and Maintaining User Personas

Guides creation of evidence-based personas that represent real user segments. Personas become a shared reference throughout strategy and design.

Lesson 1 • Strategic Frameworks for Product Decisions

Introduces frameworks that structure strategic thinking. Students apply these tools to make and defend product investment choices.

Lesson 2 • Crafting a Product Vision

Defines what a product vision is and why it guides long-term decisions. Students practise writing visions that inspire teams and align stakeholders.

Lesson 3 • Competitive and Market Analysis

Equips students to map the competitive landscape and identify strategic gaps. Feeds directly into positioning and differentiation decisions.

Lesson 4 • OKRs and Strategic Goal Setting

Connects product strategy to measurable objectives using the OKR framework. Students learn to cascade company goals into product-level targets.

Lesson 1 • Roadmap Types and Formats

Distinguishes timeline, theme, and outcome-based roadmaps. Matching format to audience is a core skill reinforced throughout the chapter.

Lesson 2 • Handling Competing Stakeholder Demands

Provides techniques for negotiating priorities when stakeholders conflict. Students practise saying no constructively while preserving relationships.

Lesson 3 • Communicating the Roadmap

Covers how to present roadmaps to engineering, executives, and customers. Effective communication prevents misalignment and builds trust.

Lesson 4 • Prioritisation Frameworks

Covers RICE, MoSCoW, Kano, and weighted scoring methods. Students practise applying each framework to realistic feature backlogs.

Lesson 1 • Evaluating Design Quality

Provides criteria for assessing whether a design meets user and business requirements. Students practise structured design reviews before launch.

Lesson 2 • Collaborating with Design Teams

Defines healthy PM-designer working relationships and handoff practices. Prevents common friction points that slow product development.

Lesson 3 • UX Principles Every PM Must Know

Covers usability heuristics, accessibility, and cognitive load fundamentals. Gives PMs a shared language with designers for productive critique.

Lesson 4 • Wireframing and Prototyping

Teaches low- and high-fidelity prototyping as communication tools. PMs use prototypes to align stakeholders and validate concepts before engineering begins.

Lesson 1 • Managing Dependencies and Risks

Identifies common delivery blockers and teaches proactive risk mitigation. Dependency management is critical for multi-team product environments.

Lesson 2 • Sprint Planning and Execution

Guides students through planning, daily standups, and sprint reviews. Connects agile ceremonies to continuous alignment between PM and engineering.

Lesson 3 • Measuring Delivery Health

Introduces velocity, cycle time, and throughput as delivery metrics. Students use these signals to improve team performance over time.

Lesson 4 • Writing Effective User Stories

Teaches story format, acceptance criteria, and definition of done. Well-written stories reduce ambiguity and accelerate engineering delivery.

Lesson 1 • A/B Testing and Experimentation

Introduces controlled experimentation as the gold standard for causal inference. Students design valid experiments and interpret results correctly.

Lesson 2 • Defining the Right Product Metrics

Teaches how to select metrics that reflect real product health rather than vanity signals. Connects metrics to the OKRs established in the strategy chapter.

Lesson 3 • Data-Driven Decision Making

Teaches a structured process for moving from data to product decisions. Addresses common cognitive biases that distort data interpretation.

Lesson 4 • Qualitative Analytics and Session Data

Complements quantitative data with session recordings, heatmaps, and user feedback tools. Provides the 'why' behind the numbers.

Lesson 1 • Go-to-Market Strategy Fundamentals

Defines GTM strategy components and how they connect to product positioning. Establishes the launch planning foundation for the entire chapter.

Lesson 2 • Launch Planning and Coordination

Covers launch plan creation, cross-functional readiness, and launch checklists. Teaches PMs to orchestrate marketing, sales, and support simultaneously.

Lesson 3 • Post-Launch Monitoring and Iteration

Establishes the monitoring cadence and response protocols after a product ships. Connects launch outcomes back to the metrics framework from Chapter 7.

Lesson 4 • Pricing and Monetisation Models

Explores pricing strategies and their impact on adoption and revenue. Students evaluate trade-offs between monetisation approaches for their product context.