Amazon Marketing Course

Lesson 1 • Amazon Marketplace Overview

Covers Amazon's global marketplace structure, revenue streams, and competitive landscape. Establishes the context needed to make informed business decisions on the platform.

Lesson 2 • Navigating Seller Central Dashboard

Teaches navigation of key Seller Central modules including inventory, orders, and reports. Efficiency in the dashboard accelerates every subsequent marketing task.

Lesson 3 • Choosing the Right Selling Model

Compares FBA, FBM, and Seller Fulfilled Prime models across cost, control, and scalability. Guides sellers to select the model that fits their product type and business goals.

Lesson 4 • Amazon Policies and Compliance Basics

Introduces Amazon's selling policies, restricted categories, and prohibited practices. Compliance knowledge protects account health from the start.

Lesson 1 • Product Selection Decision Framework

Applies a weighted scoring model to rank and finalize product candidates. A repeatable framework removes guesswork from the final selection decision.

Lesson 2 • Competitive Landscape Assessment

Analyzes competitor listings, review counts, pricing, and brand strength to gauge entry difficulty. Competitive insight shapes product differentiation strategy.

Lesson 3 • Market Demand Analysis

Teaches how to measure real demand using search volume, sales rank, and trend data. Demand validation prevents entry into stagnant or oversaturated markets.

Lesson 4 • Profitability and Margin Modeling

Builds a unit economics model covering COGS, fees, shipping, and advertising costs. Margin modeling ensures only financially viable products move forward.

Lesson 1 • A+ Content and Brand Story

Guides creation of A+ Content modules and Brand Story sections available to registered brands. Enhanced content reduces returns and increases cross-sell opportunities.

Lesson 2 • Listing Audit and Continuous Optimization

Establishes a repeatable audit process using conversion data, search term reports, and split testing. Ongoing optimization compounds ranking and revenue gains over time.

Lesson 3 • Amazon Search Algorithm Fundamentals

Explains how Amazon's A9/A10 algorithm ranks listings based on relevance and performance signals. Algorithm understanding drives every optimization decision in this chapter.

Lesson 4 • Keyword Research for Listings

Covers keyword discovery, search volume analysis, and intent classification for listing copy. Thorough keyword research is the foundation of organic ranking success.

Lesson 5 • Writing High-Converting Listing Copy

Teaches title, bullet point, and description writing using keyword placement and persuasion principles. Strong copy improves both search ranking and conversion rate simultaneously.

Lesson 1 • Amazon Posts and Social-Style Content

Introduces Amazon Posts as a free brand content channel that appears on competitor and own listings. Consistent posting builds brand visibility without additional ad spend.

Lesson 2 • Amazon Storefront Design and Strategy

Teaches how to build a multi-page Amazon Store that showcases the full product catalog. A well-designed Store drives repeat visits and supports off-Amazon traffic campaigns.

Lesson 3 • Brand Protection and IP Enforcement

Covers tools for reporting counterfeit listings, unauthorized sellers, and trademark violations. Proactive brand protection preserves pricing integrity and customer trust.

Lesson 4 • Amazon Brand Registry Enrollment

Walks through trademark requirements, application steps, and approval timelines for Brand Registry. Registry enrollment unlocks A+ Content, Stores, and brand protection tools.

Lesson 1 • Bidding Strategies and Budget Management

Covers dynamic bidding options, bid adjustments by placement, and daily budget allocation. Bid strategy choices determine where ads appear and at what cost.

Lesson 2 • Campaign Structure and Architecture

Teaches how to structure campaigns, ad groups, and targeting for control and scalability. Proper architecture makes optimization faster and data cleaner.

Lesson 3 • Keyword and Targeting Types

Explains broad, phrase, and exact match types alongside product and category targeting options. Match type selection directly controls traffic quality and spend efficiency.

Lesson 4 • Campaign Launch and Initial Optimization

Provides a step-by-step launch checklist and first-week optimization protocol for new campaigns. Early optimization prevents wasted spend during the data-gathering phase.

Lesson 1 • ACoS, TACoS, and Profitability Metrics

Defines ACoS, TACoS, ROAS, and their relationships to organic rank and overall profitability. Correct metric interpretation prevents over-optimization that harms organic growth.

Lesson 2 • Sponsored Brands and Video Ads

Covers Sponsored Brands headline ads, video formats, and custom landing page strategies. Brand-level ads build awareness and capture upper-funnel shoppers competitors miss.

Lesson 3 • Full-Funnel Campaign Architecture

Designs integrated campaign structures that address awareness, consideration, and conversion stages. Full-funnel thinking maximizes lifetime customer value and market share.

Lesson 4 • Sponsored Display and Audience Targeting

Teaches Sponsored Display retargeting, competitor targeting, and Amazon audience segments. Display ads recapture lost shoppers and expand reach beyond keyword searches.

Lesson 5 • Competitive Conquesting Strategies

Covers targeting competitor ASINs, brand keywords, and category pages to capture market share. Conquesting tactics must be balanced against defensive spend to protect own listings.

Lesson 1 • Lightning Deals and Deal of the Day

Teaches eligibility requirements, submission timelines, and inventory planning for time-limited deals. Lightning Deals generate sales velocity spikes that improve organic ranking.

Lesson 2 • Subscribe and Save Program

Covers enrollment in Subscribe and Save to generate recurring revenue and improve retention. Subscription revenue stabilizes cash flow and reduces dependence on paid advertising.

Lesson 3 • Prime Exclusive Discounts

Explains Prime Exclusive Discounts available only to Prime members and their badge visibility. These discounts increase conversion among Amazon's highest-value customer segment.

Lesson 4 • Buy Box Mechanics and Winning Strategies

Explains the factors Amazon uses to award the Buy Box including price, fulfillment, and metrics. Buy Box ownership is prerequisite to advertising and conversion success.

Lesson 1 • Core Amazon Reporting Tools

Maps Seller Central's native reports including Business Reports, Inventory Reports, and Ad Console data. Knowing which report answers which question eliminates wasted analysis time.

Lesson 2 • Scaling and Expansion Strategy

Covers product line expansion, international marketplace entry, and brand portfolio growth tactics. Scaling decisions must be grounded in unit economics and operational capacity.

Lesson 3 • Inventory Planning and Forecasting

Teaches demand forecasting, reorder point calculation, and FBA inventory health management. Stockouts and overstock are the two largest preventable profit drains on Amazon.

Lesson 4 • Data-Driven Listing and Ad Decisions

Applies reporting data to listing optimization cycles and advertising bid adjustments. Closing the loop between data and action is the core skill of advanced Amazon management.