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Digital Marketing & Social Media Management Course

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Arts, Design and Communication

Digital Marketing

Digital Marketing & Social Media Management Course

For all levels

Digital Marketing & Social Media Management Course

Master every major digital marketing channel — from SEO and paid ads to email automation and social media strategy — in one comprehensive course. You'll build real campaigns, analyze live data, and develop an integrated marketing plan from scratch. This is the practical, career-ready training that gets you results.

Dedika for businesses

What you will learn:

You'll gain a complete, working knowledge of digital marketing across eight core disciplines. The course covers content strategy, SEO, social media management, paid advertising, email automation, and web analytics. You'll learn how to set measurable goals, map customer journeys, and allocate budgets across channels. Supplementary modules cover influencer marketing, e-commerce optimization, marketing technology, and data privacy compliance. By the end, you'll be able to build and present a full integrated digital marketing strategy for any brand.

How you study in practice Digital Marketing & Social Media Management Course

How you practice Digital Marketing & Social Media Management Course

For companies looking to train their teams

With Dedika for businesses, the course includes exercises and examples tailored to your own business and the way your company needs.

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Course Content

8 Chapters • 39 LessonsDuration between 4 and 360 hours (you decide)

Chapter 1See details

Foundations of Digital Marketing

Lesson 1 • Setting Goals and KPIs
Introduces SMART goal frameworks and the metrics that measure digital performance. Provides the measurement foundation for every subsequent chapter.
Lesson 2 • Digital Marketing Funnel Essentials
Maps the TOFU-MOFU-BOFU funnel to specific tactics and content types. Enables students to align tactics with funnel stage from day one.
Lesson 3 • The Digital Marketing Landscape
Defines digital marketing, contrasts it with traditional marketing, and maps the major channels. Establishes shared vocabulary used throughout the course.
Lesson 4 • Understanding the Online Consumer
Examines how consumers discover, evaluate, and purchase online. Connects consumer psychology to channel and message selection.

Chapter 2See details

Content Strategy and Creation

Lesson 1 • Content Strategy Fundamentals
Covers the pillars of a content strategy: audience, purpose, format, and distribution. Anchors all content decisions to business objectives established in Chapter 1.
Lesson 2 • Video and Multimedia Content
Covers short-form video, live streaming, and podcast formats for marketing. Connects multimedia choices to audience preferences identified in Chapter 1.
Lesson 3 • Copywriting for Digital Channels
Teaches persuasive writing principles adapted for web, email, and social formats. Students practice headline formulas, CTAs, and tone-of-voice guidelines.
Lesson 4 • Content Distribution and Amplification
Explores organic, paid, and partnership-based distribution tactics. Ensures content reaches the right audience segments at the right funnel stage.
Lesson 5 • Visual Content and Design Principles
Introduces design fundamentals—hierarchy, color, typography—applied to digital assets. Enables non-designers to brief creatives and evaluate quality output.

Chapter 3See details

Search Engine Optimization (SEO)

Lesson 1 • Keyword Research and Strategy
Teaches systematic keyword discovery, clustering, and prioritization. Connects keyword strategy to the content planning process from Chapter 2.
Lesson 2 • On-Page SEO Optimization
Covers title tags, meta descriptions, header structure, and internal linking. Students optimize existing pages using a repeatable on-page checklist.
Lesson 3 • Link Building and Off-Page SEO
Introduces authority signals, backlink acquisition tactics, and brand mentions. Builds on content distribution skills from Chapter 2 to earn quality links.
Lesson 4 • How Search Engines Work
Explains crawling, indexing, and ranking algorithms at a conceptual level. Provides the technical context needed to make informed SEO decisions.
Lesson 5 • Technical SEO Essentials
Addresses site speed, mobile usability, structured data, and crawl errors. Equips students to identify and brief developers on critical technical fixes.

Chapter 4See details

Social Media Marketing Strategy

Lesson 1 • Social Listening and Reputation Management
Teaches brand monitoring, sentiment analysis, and crisis response protocols. Connects listening data to content and community strategy refinement.
Lesson 2 • Social Content Planning and Scheduling
Applies the editorial calendar from Chapter 2 to social-specific formats and posting cadences. Introduces scheduling tools and approval workflows.
Lesson 3 • Platform Landscape and Audience Fit
Profiles major social platforms by demographics, content format, and algorithm behavior. Enables data-driven platform selection based on audience personas from Chapter 1.
Lesson 4 • Community Building and Management
Covers audience growth tactics, community guidelines, and moderation workflows. Positions community as a long-term brand asset requiring consistent management.
Lesson 5 • Social Media Goal Setting and Metrics
Defines platform-specific KPIs—reach, engagement rate, share of voice—and links them to business outcomes. Extends the KPI framework introduced in Chapter 1.

Chapter 5See details

Paid Advertising and Campaign Management

Lesson 1 • Search Advertising (PPC) Campaigns
Covers campaign structure, match types, ad copy, and Quality Score optimization for search ads. Builds on keyword research skills from Chapter 3.
Lesson 2 • Campaign Optimization and Scaling
Introduces A/B testing, bid adjustments, and performance-based scaling decisions. Provides a systematic optimization workflow applicable to any paid platform.
Lesson 3 • Social Media Advertising
Teaches audience targeting, creative formats, and campaign objectives across major social ad platforms. Extends social strategy from Chapter 4 into paid amplification.
Lesson 4 • Retargeting and Audience Segmentation
Explains pixel-based and list-based retargeting to re-engage high-intent users. Connects audience segmentation to funnel stage targeting from Chapter 1.
Lesson 5 • Paid Media Fundamentals
Introduces auction mechanics, bidding models, and ad quality scores across platforms. Establishes the economic logic behind every paid campaign decision.

Chapter 6See details

Email Marketing and Marketing Automation

Lesson 1 • Email Marketing Fundamentals
Covers list building, permission-based marketing, and deliverability best practices. Establishes the compliance and technical foundation for all email campaigns.
Lesson 2 • List Segmentation and Personalization
Teaches behavioral, demographic, and lifecycle-based segmentation to increase relevance. Connects audience persona work from Chapter 1 to dynamic content delivery.
Lesson 3 • Email Analytics and Testing
Covers open rate, click-through rate, and revenue attribution metrics for email. Applies A/B testing methodology from Chapter 5 to email subject lines and content.
Lesson 4 • Email Design and Copywriting
Applies copywriting principles from Chapter 2 to email-specific formats: subject lines, preheaders, and body structure. Covers mobile-responsive design requirements.
Lesson 5 • Marketing Automation and Workflows
Designs trigger-based workflows for welcome series, lead nurture, and re-engagement. Integrates with paid and social touchpoints covered in Chapters 4 and 5.

Chapter 7See details

Analytics, Data, and Reporting

Lesson 1 • Conversion Tracking and Attribution
Explains multi-touch attribution models and their impact on budget allocation. Resolves the attribution gap between paid, organic, email, and social channels.
Lesson 2 • Web Analytics Setup and Configuration
Covers tracking code installation, goal configuration, and event tracking setup. Ensures accurate data collection as the prerequisite for all analysis work.
Lesson 3 • Campaign Performance Reporting
Structures recurring reports for different stakeholder audiences—executives, channel managers, and clients. Applies KPIs established in Chapter 1 to real campaign data.
Lesson 4 • Interpreting Traffic and Behavior Data
Teaches sessions, bounce rate, pages per session, and user flow analysis. Connects traffic patterns to content and SEO decisions from Chapters 2 and 3.
Lesson 5 • Data Visualization and Dashboards
Introduces dashboard design principles and tool selection for live reporting. Enables students to build self-updating dashboards that reduce manual reporting effort.

Chapter 8See details

Integrated Digital Marketing Strategy

Lesson 1 • Situation Analysis and Market Research
Applies competitive analysis, SWOT, and digital audit frameworks to define strategic context. Consolidates research methods introduced across all previous chapters.
Lesson 2 • Agile Marketing and Test-and-Learn
Introduces sprint-based marketing cycles, hypothesis testing, and iterative optimization. Applies testing methodology from Chapters 5 and 6 at the strategic level.
Lesson 3 • Strategy Presentation and Stakeholder Buy-In
Covers structuring and delivering a compelling strategy presentation to decision-makers. Builds on reporting skills from Chapter 7 to communicate strategic value.
Lesson 4 • Budget Allocation and Media Planning
Teaches data-driven budget distribution across channels based on funnel stage and ROI history. Connects paid media economics from Chapter 5 to strategic planning.
Lesson 5 • Integrated Campaign Planning
Structures multi-channel campaigns with unified messaging, sequenced touchpoints, and shared KPIs. Applies funnel mapping from Chapter 1 at full campaign scale.

Certification

Your valid completion certificate

This course is for you:

Marketing coordinator: ready to move beyond execution into strategic decision-making.
Small business owner: wants to stop outsourcing and run campaigns independently.
Career changer: transitioning from an unrelated field into a digital marketing role.
Communications graduate: looking to translate a degree into measurable marketing skills.
Freelancer: building a client service offering around digital marketing expertise.
Sales professional: seeking to understand the marketing pipeline that feeds their leads.

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...