Hotjar Course

Lesson 1 • Creating and Configuring Your Account

Walks through account creation, workspace setup, and team permissions. Ensures students have a live environment ready for hands-on practice.

Lesson 2 • Navigating the Hotjar Dashboard

Orients students to the main dashboard, menu structure, and data overview panels. Fluent navigation accelerates every workflow covered later.

Lesson 3 • What Hotjar Does and Why

Covers Hotjar's role in behavioral analytics and how it complements quantitative tools. Establishes the conceptual foundation for all subsequent chapters.

Lesson 1 • Reading and Interpreting Heatmaps

Teaches color scale interpretation, hotspot identification, and scroll fold analysis. Students connect visual patterns to concrete UX hypotheses.

Lesson 2 • Setting Up Heatmap Tracking

Covers page targeting, device segmentation, and sample size configuration. Proper setup ensures statistically meaningful and actionable heatmap data.

Lesson 3 • Understanding Heatmap Types

Distinguishes click, move, and scroll heatmaps and the behavioral signals each captures. Choosing the right type is essential for accurate interpretation.

Lesson 1 • Configuring Recording Settings

Covers targeting rules, suppression lists, and consent-mode integration. Correct configuration balances data richness with user privacy requirements.

Lesson 2 • Analyzing Recordings for Insights

Guides structured playback review, note-taking, and tagging within recordings. Systematic analysis converts raw sessions into documented UX findings.

Lesson 3 • How Session Recording Works

Explains the technical mechanics of DOM capture, privacy masking, and data storage. Understanding the mechanism builds trust in recording accuracy.

Lesson 4 • Privacy and Compliance in Recordings

Addresses consent banners, data minimization, and user opt-out mechanisms. Compliance knowledge protects organizations from privacy regulation violations.

Lesson 1 • Interpreting Funnel Drop-Off Data

Teaches reading the funnel visualization, identifying critical drop-off steps, and benchmarking rates. Interpretation skills translate data into prioritized action items.

Lesson 2 • Building Funnels in Hotjar

Demonstrates step creation using URL rules, events, and page conditions. Accurate funnel construction is prerequisite to reliable drop-off analysis.

Lesson 3 • Connecting Funnels to Recordings

Shows how to launch session recordings directly from a funnel drop-off step. This linkage reveals the qualitative reasons behind quantitative drop-off numbers.

Lesson 1 • Applying Filters Across Tools

Shows how to apply consistent filters across heatmaps, recordings, and funnels. Cross-tool filtering ensures segment consistency throughout an analysis workflow.

Lesson 2 • Understanding Hotjar Segments

Defines segment types including device, behavior, and custom attribute segments. Segmentation is the foundation for all comparative and targeted analysis.

Lesson 3 • Tracking Custom Events

Covers JavaScript event API, event naming conventions, and attribute passing. Custom events extend Hotjar beyond page views to track specific interactions.

Lesson 1 • Designing Effective Survey Questions

Covers question types, bias avoidance, and logical question flow. Well-designed questions yield honest, specific answers that drive product decisions.

Lesson 2 • Targeting and Triggering Surveys

Explains trigger conditions including time on page, exit intent, and scroll depth. Precise targeting increases response rates and contextual relevance.

Lesson 3 • Analyzing Survey Responses

Teaches response tagging, sentiment grouping, and quantitative summary reading. Structured analysis converts raw responses into prioritized insight themes.

Lesson 4 • Survey Types and When to Use Them

Compares on-site widgets, external link surveys, and post-interaction surveys. Matching survey type to context maximizes response quality and relevance.

Lesson 1 • Feedback Widgets: Setup and Placement

Covers widget types, positioning, and appearance customization for on-site feedback. Persistent widgets create a continuous voice-of-customer data stream.

Lesson 2 • Synthesizing Interview and Widget Data

Demonstrates affinity mapping, theme extraction, and combining interview findings with widget data. Synthesis produces prioritized insight reports for stakeholders.

Lesson 3 • Conducting Moderated User Interviews

Teaches interview guide creation, active listening techniques, and note capture during sessions. Skilled moderation surfaces insights that surveys cannot reach.

Lesson 1 • Building Shareable Highlight Reels

Demonstrates clipping recording segments and assembling highlight reels for stakeholders. Visual evidence accelerates stakeholder buy-in for UX changes.

Lesson 2 • Hotjar for Team Collaboration

Covers shared dashboards, comment threads, and role-based access for cross-functional teams. Collaborative workflows ensure insights reach product, design, and marketing.

Lesson 3 • Creating Insight Reports

Teaches structuring insight reports with evidence, hypotheses, and recommendations. Structured reports translate raw Hotjar data into actionable business decisions.

Lesson 4 • Building a Continuous Optimization Loop

Establishes a repeatable research-test-measure cycle using Hotjar as the research layer. A systematic loop sustains ongoing conversion and experience improvements.