Marketing Cloud Course

Lesson 1 • Channels and Studios Overview

Introduces the major communication channels and their corresponding Studio tools. Provides a roadmap for channel-specific learning in later chapters.

Lesson 2 • Marketing Cloud Platform Overview

Covers the platform's history, product suite, and positioning within the Salesforce ecosystem. Establishes context for all subsequent technical and strategic learning.

Lesson 3 • Account Setup and Navigation

Guides learners through initial account configuration and the main navigation interface. Ensures comfort with the UI before deeper feature exploration.

Lesson 1 • Email Deliverability Essentials

Covers authentication protocols, sender reputation, and inbox placement factors. Grounds technical sending knowledge in real-world deliverability outcomes.

Lesson 2 • Subscriber Lists and Data Extensions

Explains how to build and manage audience lists and data extensions for email sends. Connects audience management to targeted campaign execution.

Lesson 3 • Templates and Reusable Blocks

Covers template creation, locked vs. unlocked regions, and reusable content blocks. Enables scalable, brand-consistent email production.

Lesson 4 • Sending and Scheduling Emails

Walks through the send flow, scheduling options, and pre-send validation checks. Ensures learners can execute error-free email deployments.

Lesson 1 • Data Retrieval Functions

Covers Lookup, LookupRows, and AttributeValue functions for pulling subscriber data. Enables dynamic content population from data extensions.

Lesson 2 • AMPscript for Landing Pages

Applies AMPscript to CloudPages for personalized web experiences and form processing. Extends scripting skills beyond email into the web channel.

Lesson 3 • Conditional Logic in AMPscript

Teaches IF/ELSEIF/ELSE blocks and IIF functions for content branching. Allows marketers to serve different content based on subscriber attributes.

Lesson 4 • AMPscript Syntax and Structure

Introduces AMPscript delimiters, variable declaration, and inline vs. block syntax. Provides the grammatical foundation for all scripting work in this chapter.

Lesson 1 • Filter Activities and Measures

Explains drag-and-drop filter activities and measure creation for non-SQL segmentation. Offers an accessible alternative for marketers without SQL expertise.

Lesson 2 • Data Extension Design Principles

Covers field types, primary keys, sendable settings, and relational data design. Provides the data modeling foundation for effective segmentation.

Lesson 3 • Contact Builder and Data Designer

Covers attribute groups, population definitions, and linking data extensions in Data Designer. Connects disparate data sources into a unified contact view.

Lesson 4 • Data Hygiene and Compliance

Addresses suppression lists, data retention policies, and consent management practices. Ensures audience data remains accurate, compliant, and trustworthy.

Lesson 1 • Building Data Automations

Teaches file drop imports, SQL query activities, and data extract configurations. Enables automated data management that feeds downstream campaign activities.

Lesson 2 • Designing Multi-Step Journeys

Covers decision splits, wait activities, and multi-channel messaging within a journey. Builds practical skills for creating responsive, branching customer experiences.

Lesson 3 • Journey Builder Fundamentals

Introduces the Journey Builder canvas, entry sources, and goal settings. Provides the conceptual framework for customer journey design.

Lesson 4 • Automation Studio Architecture

Covers automation types, activity categories, and the canvas interface. Establishes the structural knowledge needed to build reliable automated workflows.

Lesson 1 • In-App and Inbox Messaging

Explains in-app message templates, display rules, and mobile inbox configuration. Adds persistent and contextual messaging layers to the mobile experience.

Lesson 2 • MobilePush Notifications

Teaches app registration, push certificate setup, and notification message creation. Enables direct engagement with mobile app users through push channels.

Lesson 3 • Cross-Channel Journey Orchestration

Integrates email, SMS, and push activities within a single Journey Builder flow. Demonstrates how channels complement each other to drive conversion.

Lesson 1 • Journey and Automation Reporting

Explains journey analytics, path performance, and automation activity logs. Connects operational data to journey design improvements.

Lesson 2 • Native Email Tracking and Reports

Covers send summary, bounce reports, click maps, and subscriber engagement metrics. Establishes baseline measurement skills for email performance analysis.

Lesson 3 • Intelligence Reports Advanced Analytics

Introduces the Intelligence Reports interface, custom dashboards, and cross-channel data views. Elevates reporting beyond standard email metrics to strategic insights.

Lesson 4 • Data-Driven Optimization Strategies

Covers engagement scoring, send frequency analysis, and re-engagement campaign design. Translates reporting insights into concrete program improvements.

Lesson 1 • Server-Side JavaScript in CloudPages

Covers SSJS syntax, platform functions, and use cases for dynamic web content. Extends developer capabilities beyond AMPscript for complex CloudPage logic.

Lesson 2 • Marketing Cloud Connect

Explains the connector between Marketing Cloud and Salesforce CRM for synchronized data and triggered sends. Bridges CRM and marketing execution for unified customer engagement.

Lesson 3 • REST and SOAP API Fundamentals

Introduces Marketing Cloud API authentication, key endpoints, and common integration patterns. Enables programmatic control of platform functions from external systems.

Lesson 4 • Security and Compliance Configuration

Addresses IP allowlisting, two-factor authentication, data encryption, and audit logging. Ensures the platform meets enterprise security and regulatory requirements.