Marketing Project Management Course

Lesson 1 • Marketing and Project Management Overlap

Defines where marketing operations and project management intersect. Builds the rationale for applying structured PM methods to campaign and product work.

Lesson 2 • Key Roles in Marketing Projects

Maps the stakeholder ecosystem unique to marketing initiatives. Clarifies accountability structures that recur throughout the course.

Lesson 3 • Marketing Project Lifecycle Overview

Introduces the five-phase lifecycle adapted for marketing work. Provides the structural backbone for all subsequent chapters.

Lesson 1 • Developing the Project Charter

Covers the components and purpose of a marketing project charter. Anchors all planning decisions to a formally approved document.

Lesson 2 • Defining and Documenting Project Scope

Establishes techniques for writing precise scope statements for marketing work. Prevents scope creep by creating a clear in-scope and out-of-scope boundary.

Lesson 3 • Feasibility and Constraints Assessment

Evaluates time, budget, and resource constraints before planning begins. Ensures realistic commitments are made at project initiation.

Lesson 1 • Scheduling and Timeline Development

Builds realistic project schedules using sequencing and dependency mapping. Introduces critical path analysis for marketing timelines.

Lesson 2 • Resource Planning and Allocation

Identifies and assigns human and material resources to planned activities. Addresses common resource conflicts in marketing team environments.

Lesson 3 • Budget Planning and Cost Estimation

Covers bottom-up and analogous cost estimation for marketing budgets. Produces a cost baseline used for financial control throughout execution.

Lesson 4 • Communication and Governance Planning

Designs the communication framework and decision-making structure for the project. Ensures all stakeholders receive timely, relevant information.

Lesson 1 • Coordinating Multi-Channel Campaign Execution

Manages simultaneous delivery across paid, owned, and earned channels. Synchronizes channel-specific tasks to maintain campaign coherence.

Lesson 2 • Managing Creative Production Workflows

Addresses the unique workflow challenges of creative asset production. Integrates review cycles and approval gates into the execution schedule.

Lesson 3 • Maintaining Team Productivity and Momentum

Addresses common execution blockers and team motivation challenges. Keeps projects on track through proactive leadership and daily management.

Lesson 4 • Vendor and Agency Management During Execution

Applies contract and relationship management skills to agency partners. Maintains quality and schedule compliance through structured oversight.

Lesson 1 • Change Control Process and Documentation

Establishes a formal change control workflow for marketing projects. Ensures all approved changes are reflected in updated baselines.

Lesson 2 • Quality Control for Marketing Deliverables

Defines quality standards and inspection methods for marketing outputs. Prevents rework by embedding quality checks into the execution workflow.

Lesson 3 • Managing Scope Creep in Marketing Projects

Identifies the causes and patterns of scope creep specific to marketing work. Enforces the change control process to protect project baselines.

Lesson 1 • Monitoring Risks Throughout the Project

Establishes ongoing risk review practices to detect new and evolving threats. Keeps the risk register current and response plans actionable.

Lesson 2 • Qualitative and Quantitative Risk Analysis

Prioritizes risks using probability-impact assessment and basic quantitative tools. Focuses planning effort on the highest-priority threats and opportunities.

Lesson 3 • Identifying Marketing Project Risks

Applies structured techniques to surface risks across creative, channel, and market dimensions. Produces a comprehensive initial risk register.

Lesson 1 • Designing Hybrid Project Approaches

Combines predictive and agile methods to match project complexity and stakeholder needs. Produces a tailored hybrid model for a given marketing scenario.

Lesson 2 • Agile Principles Applied to Marketing

Translates core agile values into marketing project contexts. Establishes the mindset shift required before introducing specific frameworks.

Lesson 3 • Kanban for Ongoing Marketing Operations

Applies Kanban principles to continuous marketing workflows and content pipelines. Improves flow and reduces bottlenecks in high-volume environments.

Lesson 1 • Measuring Marketing Campaign Outcomes

Evaluates actual campaign performance against the success criteria set at initiation. Connects project delivery quality to business impact measurement.

Lesson 2 • Formal Project Closure Process

Covers the administrative and contractual steps required to formally close a marketing project. Ensures all deliverables are accepted and obligations fulfilled.

Lesson 3 • Lessons Learned and Retrospectives

Facilitates structured retrospectives to extract actionable insights from project experience. Builds organizational learning that improves future marketing projects.