Selling on Shopee Course
Learn everything you need to launch, grow, and scale a profitable store on Shopee. This course covers product listings, SEO, promotions, logistics, and customer service from the ground up. Whether you're starting fresh or fixing a struggling shop, you'll walk away with a complete, actionable system.
What you will learn:
You'll learn how to set up a professional Shopee seller account and build a branded storefront that earns buyer trust. The course covers product listing optimization, keyword research, and Shopee's search algorithm so your products get found. You'll master promotional tools including ads, vouchers, and flash sales to drive consistent traffic and orders. Order fulfillment, returns, and customer communication are covered in full detail. You'll also explore analytics, margin calculation, and long-term scaling strategies to grow your shop into a real business.
How you study in practice Selling on Shopee Course
How you practice Selling on Shopee Course
For companies looking to train their teams
With Dedika for businesses, the course includes exercises and examples tailored to your own business and the way your company needs.
Course Content
8 Chapters • 35 LessonsDuration between 4 and 360 hours (you decide)
Chapter 1HideHide detailsSee detailsIntroduction to Selling on Shopee
Introduction to Selling on Shopee
Lesson 1 • Shopee Policies and Seller Standards
Outlines prohibited items, listing rules, and performance metrics. Prevents policy violations that could suspend a new seller's account.
Lesson 2 • Understanding the Shopee Marketplace
Covers Shopee's market position, buyer demographics, and platform structure. Establishes context for all subsequent selling decisions.
Lesson 3 • Navigating the Seller Center
Introduces the Seller Center dashboard and its core modules. Students gain confidence operating the platform's main interface.
Lesson 4 • Seller Account Types and Setup
Explains individual vs. business seller accounts and registration steps. Enables students to choose the right account type from the start.
Chapter 2HideHide detailsSee detailsBuilding a High-Converting Shop
Building a High-Converting Shop
Lesson 1 • Configuring Shop Settings
Covers operating hours, chat auto-reply, and return policy configuration. Correct settings reduce buyer friction and improve seller ratings.
Lesson 2 • Crafting Your Shop Brand Identity
Teaches logo, banner, and shop name selection aligned with target buyers. A strong identity differentiates the shop in competitive search results.
Lesson 3 • Building Buyer Trust Signals
Identifies trust indicators such as ratings, badges, and response rate. Students implement strategies to accelerate trust-building from day one.
Lesson 4 • Shop Category and Niche Selection
Guides students through niche research and category alignment on Shopee. Proper categorization improves discoverability and buyer trust.
Chapter 3HideHide detailsSee detailsProduct Listing Mastery
Product Listing Mastery
Lesson 1 • Writing High-Impact Product Titles
Teaches keyword placement, character limits, and title formulas for Shopee search. Strong titles are the primary driver of organic impressions.
Lesson 2 • Inventory and Stock Management
Introduces stock quantity settings, low-stock alerts, and bulk listing tools. Accurate inventory prevents overselling and negative buyer experiences.
Lesson 3 • Product Photography and Visuals
Explains image requirements, angles, and lifestyle photo strategies for Shopee. Quality visuals are the single largest driver of click-through rate.
Lesson 4 • Crafting Persuasive Product Descriptions
Covers feature-to-benefit writing, formatting, and mobile readability. Descriptions reduce buyer uncertainty and lower return rates.
Lesson 5 • Pricing Strategy and Variants
Guides students through competitive pricing, variant setup, and price anchoring. Correct variant configuration prevents lost sales from buyer confusion.
Chapter 4HideHide detailsSee detailsShopee SEO and Search Visibility
Shopee SEO and Search Visibility
Lesson 1 • Tracking and Improving Search Performance
Uses Shopee analytics to monitor impressions, clicks, and conversion rates. Data-driven iteration sustains and improves ranking over time.
Lesson 2 • Keyword Research for Shopee
Teaches platform-native and third-party keyword research methods. Students build a keyword list targeting high-volume, low-competition search terms.
Lesson 3 • On-Listing SEO Optimization
Applies keywords to titles, descriptions, attributes, and hashtags. Every listing element is optimized to signal relevance to the search engine.
Lesson 4 • How Shopee Search Algorithm Works
Explains ranking factors including relevance, sales velocity, and ratings. Understanding the algorithm directs every optimization effort that follows.
Chapter 5HideHide detailsSee detailsShopee Promotions and Marketing Tools
Shopee Promotions and Marketing Tools
Lesson 1 • Participating in Shopee Campaigns
Guides enrollment in mega-sale events and thematic campaigns. Campaign participation delivers traffic spikes unavailable through organic means alone.
Lesson 2 • Shopee Live and Video Commerce
Covers live-streaming setup, product pinning, and viewer engagement tactics. Live commerce drives impulse purchases and builds real-time buyer relationships.
Lesson 3 • Shopee Ads: Sponsored Listings
Introduces keyword bidding, budget setting, and ad performance metrics for Shopee Ads. Paid visibility accelerates growth for new and competitive listings.
Lesson 4 • Flash Sales and Limited-Time Offers
Explains how to join platform flash sales and create seller-initiated time-limited deals. Urgency mechanics significantly boost conversion rates during campaigns.
Lesson 5 • Shopee Vouchers and Discount Tools
Covers shop vouchers, product discounts, and bundle deals setup. Vouchers increase average order value and incentivize repeat purchases.
Chapter 6HideHide detailsSee detailsOrder Fulfillment and Logistics
Order Fulfillment and Logistics
Lesson 1 • Managing Delivery Issues
Addresses lost parcels, delayed deliveries, and wrong-item complaints. Proactive issue resolution protects seller ratings and buyer satisfaction scores.
Lesson 2 • Shopee-Integrated Shipping Options
Explains integrated courier options, shipping fee settings, and free-shipping subsidies. Choosing the right logistics partner reduces cost and improves delivery speed.
Lesson 3 • Order Processing Workflow
Covers order confirmation, packing, and handover steps within Shopee's system. A reliable workflow prevents late-shipment penalties that harm seller ratings.
Lesson 4 • Returns, Refunds, and Disputes
Walks through Shopee's return and refund process and dispute resolution steps. Efficient handling reduces financial loss and preserves seller reputation.
Chapter 7HideHide detailsSee detailsCustomer Service and Retention
Customer Service and Retention
Lesson 1 • Building Buyer Loyalty Programs
Introduces follow-follower mechanics, exclusive vouchers, and repeat-buyer incentives. Loyal buyers reduce customer acquisition cost and increase lifetime value.
Lesson 2 • Review Generation and Management
Covers strategies to encourage authentic reviews and respond to negative feedback. Review volume and quality are critical ranking and conversion factors.
Lesson 3 • Effective Buyer Communication
Teaches response time standards, tone, and message templates for common inquiries. Fast, professional communication directly raises chat response rate scores.
Lesson 4 • Handling Difficult Buyers Professionally
Provides frameworks for de-escalation, unreasonable demands, and policy enforcement. Consistent professional handling protects the seller's mental well-being and ratings.
Chapter 8HideHide detailsSee detailsAnalytics, Scaling, and Strategy
Analytics, Scaling, and Strategy
Lesson 1 • Identifying Best-Selling Products
Teaches methods to identify top performers and underperforming SKUs. Focusing resources on winners accelerates revenue growth efficiently.
Lesson 2 • Pricing and Margin Optimization
Covers cost-of-goods calculation, platform fee impact, and dynamic pricing. Margin awareness prevents profitable-looking sales from generating actual losses.
Lesson 3 • Long-Term Growth Strategy
Guides students through multi-shop strategies, product line expansion, and brand building. Strategic planning transforms a single shop into a sustainable e-commerce business.
Lesson 4 • Reading Shopee Seller Analytics
Explains traffic, sales, and conversion reports within the Seller Center. Data literacy enables evidence-based decisions rather than guesswork.
Lesson 5 • Scaling Operations and Team Building
Addresses outsourcing, virtual assistants, and process documentation for growth. Systematic delegation allows sellers to scale without operational breakdown.
Your valid completion certificate
This course is for you:
First-time seller: eager to open a Shopee shop without costly trial-and-error mistakes.
Stay-at-home parent: looking to build a flexible income stream from home.
Small business owner: wanting to add Shopee as a new revenue channel.
Freelancer or side hustler: ready to diversify income beyond service-based work.
Retail store owner: aiming to move inventory online and reach more buyers.
Career changer: seeking practical e-commerce skills to enter digital entrepreneurship.
What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
I like the content and the presentation style and video transcription, which speeds up the process!
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
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