Salesforce Marketing Cloud Course

Lesson 1 • Platform Architecture and Core Concepts

Explains SFMC's multi-tenant architecture, data model, and terminology. Provides the conceptual framework needed for all subsequent platform work.

Lesson 2 • Navigating the SFMC Interface

Guides hands-on exploration of the SFMC dashboard, menus, and studio apps. Builds interface fluency required for efficient daily platform use.

Lesson 3 • Account Setup and Configuration

Covers initial account provisioning, sender authentication, and basic settings. Ensures a properly configured environment before campaign work begins.

Lesson 1 • Importing and Managing Contact Data

Covers file-based and API-driven data imports, field mapping, and error handling. Ensures data integrity as the foundation for accurate segmentation.

Lesson 2 • Data Extensions and Attributes

Teaches creation and configuration of data extensions as the primary data storage mechanism. Directly enables audience building and personalization in later chapters.

Lesson 3 • Contact Builder and Data Relationships

Explores Contact Builder to link multiple data sources into unified contact records. Enables cross-channel personalization by creating a single customer view.

Lesson 4 • Segmentation with SQL and Filters

Introduces filter-based and SQL query segmentation to isolate precise audience subsets. Connects data management skills to targeted campaign delivery.

Lesson 1 • Email Creation Fundamentals

Covers template types, the drag-and-drop editor, and HTML email creation. Establishes core content-building skills used throughout the chapter.

Lesson 2 • Personalization and Dynamic Content

Teaches AMPscript basics and dynamic content rules to tailor emails per recipient. Directly elevates engagement by delivering individually relevant messages.

Lesson 3 • Tracking and Email Performance Metrics

Covers built-in tracking reports, bounce categories, and key email KPIs. Connects send execution to performance analysis introduced in later chapters.

Lesson 4 • Send Classification and Delivery Settings

Explains send classifications, delivery profiles, and CAN-SPAM-compliant footer setup. Ensures every send meets legal and organizational delivery standards.

Lesson 1 • Monitoring, Errors, and Notifications

Addresses automation history, error logs, and notification alerts for operational reliability. Ensures students can maintain and troubleshoot live automations.

Lesson 2 • Email Send Automations

Covers email send activities within automations for scheduled and triggered campaigns. Enables hands-free campaign execution at scale.

Lesson 3 • Building Data Management Automations

Teaches chaining import, query, and filter activities to automate data preparation. Directly operationalizes the data skills from Chapter 2.

Lesson 1 • Journey Builder Fundamentals

Introduces the Journey Builder canvas, entry sources, and journey settings. Establishes the conceptual model for all journey design work.

Lesson 2 • Entry Sources and Contact Injection

Covers data extension, API, and Salesforce CRM entry sources for injecting contacts. Connects audience data from Chapter 2 to live journey activation.

Lesson 3 • Activities and Decision Splits

Teaches email, SMS, and wait activities alongside decision and engagement splits. Enables branching logic that personalizes the customer path.

Lesson 4 • Journey Testing and Activation

Covers test mode, validation checks, and the activation process for live journeys. Ensures journeys are error-free before reaching real contacts.

Lesson 1 • Push Notifications with MobilePush

Teaches app configuration, push message creation, and audience targeting for push. Extends multi-channel reach to app-based customer touchpoints.

Lesson 2 • Mobile Studio Overview and Setup

Introduces Mobile Studio products, short codes, and keyword provisioning. Establishes the technical prerequisites for all mobile messaging work.

Lesson 3 • Mobile Messaging Analytics

Covers SMS and push performance metrics, delivery reports, and opt-out tracking. Connects mobile execution to the broader analytics framework.

Lesson 1 • Social Studio for Content Management

Teaches social content publishing, scheduling, and engagement monitoring via Social Studio. Extends the SFMC ecosystem to owned social media channels.

Lesson 2 • Cross-Channel Attribution and Reporting

Addresses multi-touch attribution models and cross-channel performance reporting. Enables holistic measurement of paid, owned, and earned media efforts.

Lesson 3 • Advertising Studio Fundamentals

Introduces Advertising Studio's role in connecting CRM data to paid media platforms. Establishes the data-to-ad workflow that underpins all advertising activities.

Lesson 1 • Predictive Analytics and AI Features

Introduces Einstein AI tools within SFMC for send-time optimization and scoring. Positions students to leverage machine learning for competitive advantage.

Lesson 2 • Data-Driven Marketing Strategy

Applies analytics insights to campaign planning, budget allocation, and audience strategy. Synthesizes all prior skills into a strategic marketing decision-making framework.

Lesson 3 • Analytics Builder Overview

Introduces Analytics Builder tools including Reports, Discover, and Datorama integration. Provides the reporting framework that unifies all channel data.

Lesson 4 • Custom Reports and Dashboards

Teaches building custom reports and visual dashboards tailored to business KPIs. Enables stakeholder-ready performance communication.