WooCommerce Course

Lesson 1 • Installing and Activating WooCommerce

Walk through the WooCommerce plugin installation and setup wizard. Students leave with a configured, functional store skeleton.

Lesson 2 • Navigating the WooCommerce Dashboard

Explore the WooCommerce admin interface and its key panels. Builds navigation confidence needed for all later configuration tasks.

Lesson 3 • Understanding E-Commerce Fundamentals

Core e-commerce concepts and how WooCommerce fits the market. Establishes context before any technical setup begins.

Lesson 1 • Configuring Tax Settings

Enable and structure tax rules for digital and physical goods. Correct tax setup ensures accurate pricing and regulatory compliance.

Lesson 2 • General Store Settings

Set store location, currency, and measurement units. These global settings affect every product, order, and report in the store.

Lesson 3 • Shipping Zones and Methods

Define geographic shipping zones and assign methods to each. Students will map delivery options to customer locations accurately.

Lesson 4 • Payment Gateway Configuration

Connect and test payment gateways including direct bank transfer and card processors. Ensures the store can securely collect payments.

Lesson 1 • Simple and Virtual Products

Add simple physical and virtual products with pricing, images, and descriptions. Forms the baseline product-creation skill for all other types.

Lesson 2 • Categories, Tags, and Product Organization

Organize products with categories, tags, and custom sorting. Good taxonomy improves navigation and supports marketing campaigns.

Lesson 3 • Variable Products and Attributes

Build products with multiple variations such as size and color. Students will configure attributes and generate variation combinations.

Lesson 4 • Inventory and Stock Management

Enable stock tracking, set thresholds, and manage backorders. Accurate inventory prevents overselling and improves fulfillment reliability.

Lesson 1 • Customizing with the WordPress Customizer

Use the live Customizer to adjust colors, fonts, and layout options. Changes are previewed in real time before publishing.

Lesson 2 • Building Pages with Block Editor

Create and edit store pages using the WordPress block editor. Students will build landing pages and custom layouts without coding.

Lesson 3 • Choosing a WooCommerce-Compatible Theme

Evaluate and install themes built for WooCommerce compatibility. Theme choice directly affects layout, speed, and customer experience.

Lesson 1 • Managing Customers and Accounts

View customer profiles, order history, and account details from the admin. Customer data informs support decisions and retention strategies.

Lesson 2 • Understanding Order Statuses

Map each WooCommerce order status to its business meaning and trigger. Accurate status management keeps customers informed and operations smooth.

Lesson 3 • Processing and Editing Orders

Open, review, and modify individual orders including items and addresses. Students will handle common post-purchase changes without errors.

Lesson 4 • Refunds and Cancellations

Issue full and partial refunds and process order cancellations. Proper refund handling protects revenue and maintains customer trust.

Lesson 1 • Tracking Coupon Performance

Analyze coupon usage reports to measure campaign effectiveness. Data-driven review informs future promotional planning and budget allocation.

Lesson 2 • Creating and Configuring Coupons

Set up percentage, fixed-cart, and fixed-product coupon types. Each type serves distinct promotional goals covered in this section.

Lesson 3 • Sale Pricing and Scheduled Discounts

Set sale prices on products and schedule automatic start and end dates. Timed promotions create urgency and reduce manual intervention.

Lesson 1 • Revenue and Orders Reports

Analyze gross revenue, net revenue, and order volume over time. These metrics are the primary indicators of store financial health.

Lesson 2 • Product and Category Performance

Identify top-selling products, slow movers, and category revenue share. Insights guide inventory decisions and merchandising priorities.

Lesson 3 • WooCommerce Analytics Overview

Navigate the Analytics dashboard and understand its data model. Establishes the reporting foundation before diving into individual report types.

Lesson 4 • Connecting External Analytics Tools

Integrate web analytics platforms to enrich WooCommerce data with traffic and behavior insights. Enables attribution and funnel analysis beyond native reports.

Lesson 1 • Scaling for High Traffic

Prepare infrastructure for traffic spikes during sales events and growth phases. Students will evaluate hosting upgrades and caching strategies.

Lesson 2 • Security Best Practices

Apply layered security measures to protect customer data and store integrity. Covers authentication, updates, and malware prevention strategies.

Lesson 3 • Ongoing Maintenance Routines

Establish regular maintenance tasks to keep the store healthy long-term. Proactive routines prevent issues before they affect customers.

Lesson 4 • Backups and Disaster Recovery

Schedule automated backups and test restoration procedures. A reliable backup strategy minimizes downtime after failures or attacks.