
Introduction to Data Analysis Course
Master the full data analysis workflow — from collecting and cleaning data to visualizing insights and building predictive models. This course gives you the practical skills employers look for in analyst roles across every industry. Whether you're starting from scratch or formalizing what you already know, you'll finish ready to deliver real results.
What you will learn:
You'll start by building a solid foundation in analytical thinking and data types, then move through data collection, quality evaluation, and systematic cleaning. From there, you'll conduct exploratory data analysis using descriptive statistics and visualization techniques. You'll apply statistical inference and hypothesis testing to draw valid conclusions from sample data. The course also covers data storytelling, dashboard design, and the basics of linear and logistic regression. Supplementary modules introduce SQL, Python, data ethics, and business intelligence tools. By the end, you'll complete end-to-end analysis projects and present findings to stakeholders with confidence.
How you study in practice Introduction to Data Analysis Course
How you practice Introduction to Data Analysis Course
For companies looking to train their teams
With Dedika for businesses, the course includes exercises and examples tailored to your own business and the way your company needs.
Course Content
8 Chapters • 38 LessonsDuration between 4 and 360 hours (you decide)
Chapter 1HideHide detailsSee detailsFoundations of Data and Analysis
Foundations of Data and Analysis
Lesson 1 • Types and Structures of Data
Covers quantitative, qualitative, structured, and unstructured data with real examples. Enables correct data-type identification before any collection or processing begins.
Lesson 2 • Analytical Thinking and Problem Framing
Develops structured reasoning skills for breaking complex problems into answerable questions. Directly supports hypothesis formation and metric selection in later chapters.
Lesson 3 • The Data Analysis Workflow
Introduces the end-to-end process from question formulation to insight communication. Provides a repeatable mental model students apply throughout the course.
Lesson 4 • What Data Analysis Actually Means
Defines data analysis, distinguishes it from reporting and statistics, and frames its role in decision-making. Anchors all subsequent technical content in practical purpose.
Chapter 2HideHide detailsSee detailsData Collection and Source Evaluation
Data Collection and Source Evaluation
Lesson 1 • Evaluating Data Quality
Introduces accuracy, completeness, consistency, and timeliness as quality dimensions. Students apply a quality checklist before committing data to analysis.
Lesson 2 • Sampling Theory and Bias
Covers probability and non-probability sampling strategies and their effect on representativeness. Equips students to design samples that minimize systematic error.
Lesson 3 • Secondary and Open Data Sources
Explores publicly available datasets, organizational records, and third-party databases as secondary sources. Builds source-evaluation skills critical for real-world analysis projects.
Lesson 4 • Primary Data Collection Methods
Surveys, interviews, observations, and experiments are examined as direct data-gathering techniques. Students select appropriate methods based on analytical goals established in Chapter 1.
Chapter 3HideHide detailsSee detailsData Cleaning and Preparation
Data Cleaning and Preparation
Lesson 1 • Building a Reproducible Cleaning Pipeline
Structures cleaning steps into a documented, repeatable workflow using scripts or tools. Ensures consistency when datasets are updated or shared with colleagues.
Lesson 2 • Data Transformation and Normalization
Applies scaling, encoding, and binning to make variables comparable and model-ready. Builds on data-type knowledge from Chapter 1 to select appropriate transformations.
Lesson 3 • Detecting and Treating Outliers
Uses statistical and visual methods to identify outliers and decides whether to remove, cap, or retain them. Prevents extreme values from distorting downstream analysis.
Lesson 4 • Reshaping and Merging Datasets
Covers pivoting, melting, and joining multiple tables to create unified analytical datasets. Prepares students for multi-source analysis projects in later chapters.
Lesson 5 • Identifying and Handling Missing Data
Distinguishes missing-at-random from systematic missingness and applies deletion, imputation, and flagging strategies. Directly addresses quality gaps discovered during source evaluation.
Chapter 4HideHide detailsSee detailsExploratory Data Analysis
Exploratory Data Analysis
Lesson 1 • Univariate Distribution Analysis
Examines single-variable distributions through histograms, density plots, and frequency tables. Reveals data shape and anomalies before multivariate relationships are explored.
Lesson 2 • Grouping and Segmentation Analysis
Uses groupby operations and pivot tables to compare distributions across categories. Enables segment-level insights that inform targeted recommendations.
Lesson 3 • Documenting EDA Findings
Structures exploratory findings into a concise summary that guides the analytical plan. Bridges the gap between raw exploration and formal analysis in subsequent chapters.
Lesson 4 • Descriptive Statistics Essentials
Covers measures of central tendency, spread, and shape to summarize variable distributions. Provides the numerical foundation for all visual and inferential work that follows.
Lesson 5 • Bivariate and Multivariate Exploration
Analyzes relationships between two or more variables using scatter plots, cross-tabs, and correlation matrices. Builds the relational understanding needed for modeling in later chapters.
Chapter 5HideHide detailsSee detailsStatistical Inference and Hypothesis Testing
Statistical Inference and Hypothesis Testing
Lesson 1 • Confidence Intervals and Estimation
Constructs confidence intervals for means and proportions and interprets their practical meaning. Connects sample statistics from EDA to population-level claims.
Lesson 2 • Interpreting and Reporting Results
Translates statistical output into plain-language conclusions with appropriate caveats. Prepares students to communicate inferential findings to non-technical audiences.
Lesson 3 • Hypothesis Testing Framework
Establishes null and alternative hypotheses, significance levels, and decision rules for statistical tests. Gives students a universal framework applicable to all test types covered next.
Lesson 4 • Probability Concepts for Analysts
Covers probability rules, conditional probability, and common distributions relevant to data analysis. Provides the theoretical grounding required for all inferential techniques in this chapter.
Lesson 5 • Common Statistical Tests
Applies t-tests, chi-square tests, and ANOVA to answer typical analytical questions. Students select the correct test based on data type and research design.
Chapter 6HideHide detailsSee detailsData Visualization and Storytelling
Data Visualization and Storytelling
Lesson 1 • Dashboard Design Fundamentals
Introduces layout principles, KPI selection, and interactivity concepts for operational dashboards. Prepares students to build monitoring tools covered in advanced chapters.
Lesson 2 • Principles of Effective Visualization
Covers visual encoding, pre-attentive attributes, and the data-ink ratio as design foundations. Establishes standards that govern every chart created in this chapter.
Lesson 3 • Chart Types and Their Applications
Maps analytical goals—comparison, distribution, relationship, composition—to appropriate chart types. Prevents common mismatches between data and visual form.
Lesson 4 • Building a Data Narrative
Structures insights into a beginning-middle-end story arc that drives audience action. Connects visualization skills to the communication goals established in Chapter 1.
Lesson 5 • Designing for Clarity and Accessibility
Applies color theory, typography, and accessibility guidelines to make charts readable by all audiences. Ensures visualizations meet professional and inclusive design standards.
Chapter 7HideHide detailsSee detailsPredictive Analysis and Modeling Basics
Predictive Analysis and Modeling Basics
Lesson 1 • Introduction to Predictive Modeling
Distinguishes descriptive, predictive, and prescriptive analytics and frames the modeling workflow. Positions predictive analysis as the next step beyond the inferential work in Chapter 5.
Lesson 2 • Model Evaluation and Validation
Uses accuracy, precision, recall, RMSE, and cross-validation to assess model performance objectively. Ensures students can compare models and select the best performer.
Lesson 3 • Communicating Model Results
Translates model outputs into business-relevant insights using plain language and supporting visuals. Applies storytelling skills from Chapter 6 to predictive findings.
Lesson 4 • Linear Regression for Continuous Outcomes
Builds simple and multiple linear regression models and interprets coefficients and fit metrics. Leverages correlation knowledge from EDA to select meaningful predictors.
Lesson 5 • Logistic Regression for Classification
Applies logistic regression to binary outcomes and interprets odds ratios and probability outputs. Extends regression skills to categorical prediction problems.
Chapter 8HideHide detailsSee detailsApplied Data Analysis Projects
Applied Data Analysis Projects
Lesson 1 • Analytical Report Writing
Structures findings into a professional report with executive summary, methodology, results, and recommendations. Develops written communication skills essential for analyst roles.
Lesson 2 • Scoping and Planning an Analysis Project
Defines project objectives, deliverables, timelines, and stakeholder requirements before analysis begins. Applies the analytical thinking framework from Chapter 1 at project scale.
Lesson 3 • Presenting Findings to Stakeholders
Prepares and delivers a stakeholder presentation using slides, visuals, and a clear narrative arc. Combines visualization and storytelling skills from Chapter 6 in a live context.
Lesson 4 • End-to-End Workflow Execution
Guides students through a full pipeline from raw data to cleaned, analyzed, and visualized output. Reinforces the sequential skills built across Chapters 2 through 6.
Lesson 5 • Peer Review and Quality Assurance
Applies structured peer review to evaluate analytical work against accuracy, clarity, and completeness criteria. Builds professional habits for collaborative and accountable analysis.
Your valid completion certificate
This course is for you:
Marketing coordinators: wanting to back campaign decisions with real data analysis.
Career changers: transitioning into analyst roles from non-technical professional backgrounds.
Operations staff: needing to interpret performance metrics and surface actionable insights.
Small business owners: looking to make smarter decisions using their own business data.
Recent graduates: building analytical skills to stand out in a competitive job market.
Project managers: aiming to strengthen reporting quality and stakeholder communication.
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