Website Management Training

Lesson 1 • Anatomy of a Website

Breaks down front-end, back-end, and database layers and their relationships. Gives managers a framework for diagnosing where issues originate.

Lesson 2 • Choosing and Evaluating a CMS

Compares content management system types by use case, scalability, and maintenance burden. Enables informed platform selection decisions.

Lesson 3 • Website Management Roles and Responsibilities

Defines the scope of a website manager's duties versus developers, designers, and stakeholders. Sets expectations for ownership and accountability.

Lesson 1 • Writing and Formatting for the Web

Teaches scannable writing, heading structure, and accessible formatting conventions. Directly improves readability and on-page engagement metrics.

Lesson 2 • Media Management and Optimization

Addresses image, video, and file handling to balance quality with page performance. Ties media decisions to load speed and user experience outcomes.

Lesson 3 • Version Control for Content

Explains revision history, rollback procedures, and change documentation within a CMS. Protects content integrity and supports accountability.

Lesson 4 • Editorial Workflow Design

Covers drafting, review, approval, and scheduling stages in a repeatable workflow. Reduces bottlenecks and ensures consistent quality before publication.

Lesson 1 • URL Structure and Permalinks

Teaches clean URL conventions, slug best practices, and redirect management. Supports both usability and search engine discoverability.

Lesson 2 • Internal Linking Strategy

Explains how internal links distribute authority, guide users, and reinforce site structure. Builds skills for auditing and improving link architecture.

Lesson 3 • Navigation Patterns and Menus

Covers primary, secondary, and utility navigation types and their appropriate use cases. Connects navigation choices to user task completion rates.

Lesson 1 • On-Page SEO Optimization

Teaches title tags, meta descriptions, heading usage, and structured data markup. Directly influences click-through rates and ranking signals.

Lesson 2 • SEO Monitoring and Reporting

Covers rank tracking, crawl error monitoring, and reporting cadences for ongoing SEO health. Closes the loop between optimization actions and measurable results.

Lesson 3 • Keyword Research and Mapping

Covers search intent, keyword difficulty, and mapping terms to specific pages. Ensures content targets queries that drive qualified traffic.

Lesson 4 • Technical SEO Fundamentals

Addresses crawlability, indexation, site speed, and mobile-friendliness as ranking factors. Connects server-level decisions to search performance outcomes.

Lesson 1 • Image and Media Optimization

Builds on earlier media handling by adding next-gen formats, responsive images, and delivery optimization. Targets the largest contributor to page weight.

Lesson 2 • Front-End Performance Techniques

Covers minification, lazy loading, render-blocking resources, and critical CSS. Reduces time-to-interactive for end users across devices.

Lesson 3 • Caching Strategies

Explains browser caching, server-side caching, and CDN caching layers and their configuration. Dramatically reduces server load and repeat-visit load times.

Lesson 4 • Hosting and Server Optimization

Addresses server response time, hosting tier selection, and database query optimization. Connects infrastructure choices to measurable performance gains.

Lesson 1 • Backup, Recovery, and Incident Response

Establishes backup schedules, off-site storage, restoration testing, and breach response steps. Minimizes downtime and data loss when incidents occur.

Lesson 2 • Privacy and Data Compliance

Addresses cookie consent, data collection disclosures, and user rights under privacy regulations. Reduces legal exposure while building visitor trust.

Lesson 3 • Access Control and Authentication

Teaches role-based access, strong password policies, two-factor authentication, and login hardening. Limits the attack surface by controlling who can do what.

Lesson 4 • SSL, HTTPS, and Encryption

Covers certificate types, installation, renewal, and mixed-content issues. Ensures all data in transit is encrypted and browsers show no security warnings.

Lesson 1 • Reporting and Insight Communication

Teaches dashboard creation, automated reporting, and translating data into stakeholder-ready narratives. Ensures analytics work drives organizational action.

Lesson 2 • Analytics Platform Setup

Covers tag installation, property configuration, and goal setup in a web analytics platform. Ensures accurate data collection from day one.

Lesson 3 • Behavior and Content Analysis

Uses page-level reports, scroll depth, and event tracking to understand how users interact with content. Identifies high-performing and underperforming pages.

Lesson 4 • Key Metrics and Dimensions

Defines sessions, users, bounce rate, engagement rate, and conversion rate as core KPIs. Builds fluency in reading standard analytics reports.

Lesson 1 • Website Roadmap Planning

Teaches prioritization frameworks, effort-impact scoring, and stakeholder alignment for multi-quarter planning. Transforms reactive maintenance into proactive strategy.

Lesson 2 • Website Governance Frameworks

Establishes policies, standards, and decision-making processes that keep a site consistent at scale. Prevents quality degradation as teams and content volumes grow.

Lesson 3 • Managing Redesigns and Migrations

Addresses discovery, content inventory, redirect mapping, and launch checklists for major site changes. Reduces risk during high-stakes transitions.

Lesson 4 • Vendor and Agency Management

Covers briefing, scoping, contract oversight, and performance review for external web partners. Ensures managers retain control and accountability over outsourced work.