Technical Product Manager Course

Lesson 1 • Key Frameworks and Mental Models

Introduces decision-making frameworks used throughout the course. Provides reusable tools for structuring ambiguous product problems.

Lesson 2 • Defining the Technical PM Role

Clarifies scope, authority, and daily responsibilities of a TPM. Sets the baseline understanding needed for every subsequent chapter.

Lesson 3 • Understanding the Technology Landscape

Surveys software architecture, infrastructure, and data concepts a TPM must grasp. Enables informed conversations with engineering teams.

Lesson 4 • The Product Mindset and Thinking

Builds outcome-oriented thinking over output-oriented habits. Connects customer value to technical decisions throughout the product lifecycle.

Lesson 1 • Research Methods for Product Teams

Covers qualitative interviews, surveys, and observational research techniques. Grounds product decisions in direct user evidence rather than assumptions.

Lesson 2 • Competitive and Market Analysis

Analyzes competitor offerings and market gaps to sharpen problem framing. Positions the product opportunity within a broader competitive context.

Lesson 3 • Synthesizing User Insights

Transforms raw research data into actionable patterns and themes. Connects evidence to problem statements that guide roadmap decisions.

Lesson 1 • Crafting a Product Vision

Defines what a strong vision looks like and how it guides daily decisions. Builds the narrative foundation that motivates teams and stakeholders.

Lesson 2 • Strategic Positioning and Differentiation

Applies competitive insights to define a unique product position. Links positioning choices to feature prioritization and go-to-market decisions.

Lesson 3 • OKRs and Goal-Setting Frameworks

Translates strategy into measurable objectives and key results. Aligns team effort to strategic priorities through structured goal hierarchies.

Lesson 4 • Business Models and Revenue Thinking

Examines how products generate and capture value financially. Equips TPMs to evaluate feature decisions through a business-model lens.

Lesson 1 • Prioritization Frameworks

Applies RICE, MoSCoW, Kano, and weighted scoring to rank competing items. Reduces subjective bias in feature selection through structured scoring.

Lesson 2 • Roadmap Types and Formats

Distinguishes now-next-later, timeline, and theme-based roadmap formats. Matches roadmap style to audience and organizational maturity.

Lesson 3 • Managing Technical Debt in Roadmaps

Integrates technical debt reduction into roadmap planning alongside new features. Teaches TPMs to negotiate debt paydown with engineering and business stakeholders.

Lesson 4 • Roadmap Maintenance and Iteration

Establishes processes for keeping roadmaps current as strategy and data evolve. Prevents roadmaps from becoming stale artifacts disconnected from reality.

Lesson 1 • Technical Specifications Collaboration

Explains how TPMs collaborate with engineers on technical design documents. Bridges the gap between product intent and technical implementation choices.

Lesson 2 • Product Requirements Documents

Covers PRD structure, scope definition, and non-functional requirements. Provides a reusable template for documenting complex feature work.

Lesson 3 • Accessibility and Compliance Requirements

Embeds accessibility standards and regulatory compliance into requirements from the start. Prevents costly retrofits by making compliance a first-class requirement.

Lesson 4 • Writing Effective User Stories

Teaches the structure, acceptance criteria, and edge cases of high-quality user stories. Directly reduces misunderstandings between product and engineering.

Lesson 1 • Agile and Scrum Fundamentals

Reviews scrum roles, ceremonies, and artifacts as practiced in product teams. Establishes shared vocabulary for collaboration with engineering and design.

Lesson 2 • Velocity, Capacity, and Delivery Forecasting

Uses velocity data and capacity planning to produce reliable delivery forecasts. Enables TPMs to set realistic expectations with leadership and customers.

Lesson 3 • Kanban and Flow-Based Delivery

Introduces Kanban as an alternative to sprint-based delivery for continuous flow. Helps TPMs choose the right delivery model for their team context.

Lesson 4 • Managing Scope and Change Mid-Sprint

Provides decision rules for handling scope changes without derailing sprint commitments. Balances responsiveness to new information with team stability.

Lesson 1 • Analyzing Usage Data and Funnels

Applies funnel analysis, cohort analysis, and retention curves to product data. Translates raw usage data into actionable product insights.

Lesson 2 • A/B Testing and Experimentation

Designs statistically valid experiments to test product hypotheses. Prevents false conclusions by teaching proper experimental design and interpretation.

Lesson 3 • Product Instrumentation and Event Tracking

Covers how to define, implement, and validate analytics event tracking. Ensures data quality before analysis and experimentation begin.

Lesson 4 • Data Storytelling for Product Decisions

Translates complex data findings into clear narratives for non-technical audiences. Builds credibility and drives alignment through evidence-based communication.

Lesson 1 • Go-to-Market Strategy Fundamentals

Defines the components of a GTM plan including audience, channels, and messaging. Aligns product, marketing, and sales around a unified launch approach.

Lesson 2 • Enabling Sales and Customer Success

Prepares sales and customer success teams to sell and support the new product. Bridges the gap between product knowledge and customer-facing execution.

Lesson 3 • Pricing and Packaging Decisions

Applies value-based and competitive pricing principles to product packaging choices. Connects pricing strategy to customer segments and business model goals.

Lesson 4 • Launch Planning and Readiness

Builds a launch checklist covering engineering, support, legal, and marketing readiness. Reduces launch-day failures through systematic pre-launch verification.