Growth Hacker Course

Lesson 1 • The Growth Mindset

Develops the analytical and creative thinking patterns essential for growth work. Connects mindset to faster hypothesis generation and higher experiment velocity.

Lesson 2 • Building a Growth Team Structure

Outlines roles, responsibilities, and collaboration models within a growth team. Prepares learners to operate effectively inside or alongside product and engineering teams.

Lesson 3 • The Growth Funnel Model

Introduces the AARRR funnel as a diagnostic tool for locating growth bottlenecks. Maps each stage to specific metrics and business outcomes.

Lesson 4 • Defining Growth Hacking

Contrasts growth hacking with conventional marketing using measurable outcomes. Establishes the mindset shift required to prioritise rapid experimentation over brand campaigns.

Lesson 1 • Tracking and Instrumentation

Explains how to design a tracking plan and implement event tracking correctly. Accurate instrumentation is the prerequisite for all data-driven growth decisions.

Lesson 2 • Segmentation and User Personas

Demonstrates how to segment users by behaviour, demographics, and lifecycle stage. Segmentation enables targeted experiments that outperform one-size-fits-all changes.

Lesson 3 • Growth Dashboards and Reporting

Guides learners in building dashboards that surface growth-critical signals daily. Establishes reporting cadences that keep teams aligned on progress toward the north star.

Lesson 4 • Funnel and Cohort Analysis

Teaches funnel drop-off analysis and cohort retention curves as diagnostic tools. Connects these analyses directly to prioritising which funnel stage to fix first.

Lesson 1 • Building an Experiment Culture

Establishes processes for scaling experimentation across teams and sustaining velocity. Addresses organisational resistance and celebrates learning over winning.

Lesson 2 • Hypothesis Development

Structures the process of turning observations into testable, falsifiable hypotheses. Strong hypotheses reduce wasted experiment cycles and sharpen learning.

Lesson 3 • Analysing and Interpreting Results

Teaches correct result interpretation, including handling inconclusive and negative tests. Connects analysis discipline to building a reliable institutional knowledge base.

Lesson 4 • Multivariate and Sequential Testing

Extends A/B testing to multi-variable and bandit-style experiments for complex scenarios. Learners match test type to business context and traffic constraints.

Lesson 1 • Channel Landscape Overview

Maps the full spectrum of acquisition channels from paid to organic and viral. Provides a mental model for evaluating channel fit before investing resources.

Lesson 2 • Channel Prioritisation Framework

Applies the ICE and Bullseye frameworks to rank and sequence channel experiments. Systematic prioritisation prevents spreading resources too thin across channels.

Lesson 3 • Viral and Referral Mechanics

Explains viral coefficient, referral loop design, and incentive structures. Viral acquisition multiplies paid and organic efforts without proportional cost increases.

Lesson 4 • Content and SEO-Driven Acquisition

Covers keyword strategy, content formats, and on-page optimisation for organic growth. Organic acquisition compounds over time, reducing long-term cost per acquisition.

Lesson 1 • Measuring and Iterating on Activation

Establishes activation rate tracking, funnel analysis, and iteration cadences. Continuous measurement ensures onboarding improvements compound over product lifecycle.

Lesson 2 • Onboarding Flow Design

Covers progressive disclosure, empty states, and guided tours for new user flows. Well-designed onboarding reduces friction between signup and first value delivery.

Lesson 3 • Defining the Activation Moment

Identifies the specific in-product action that predicts long-term retention and revenue. Precise activation definition focuses all onboarding optimisation efforts.

Lesson 4 • Behavioural Triggers and Nudges

Applies behavioural economics principles to prompt users toward activation actions. Timely nudges bridge the gap between user intent and completed activation steps.

Lesson 1 • Habit Formation and Product Loops

Applies the Hook Model and engagement loops to embed product use into daily routines. Habitual products achieve retention floors that reduce sensitivity to competition.

Lesson 2 • Retention Metrics and Benchmarks

Defines day-1, day-7, and day-30 retention rates and industry benchmarks by category. Baseline measurement is the starting point for all retention improvement work.

Lesson 3 • Churn Prediction and Prevention

Uses leading indicators and predictive signals to identify users at risk of churning. Early intervention programmes reduce churn before cancellation intent solidifies.

Lesson 4 • Community and Social Retention

Leverages user communities, social features, and peer accountability to deepen retention. Social bonds increase switching costs and create organic re-engagement pathways.

Lesson 1 • Conversion Rate Optimisation

Applies CRO techniques to upgrade pages, checkout flows, and paywall design. Higher conversion rates compound revenue without increasing acquisition spend.

Lesson 2 • Upsell and Cross-Sell Mechanics

Designs in-product upsell triggers and cross-sell recommendations based on usage data. Expansion revenue from existing users has lower cost and higher conversion than new acquisition.

Lesson 3 • Lifetime Value Optimisation

Connects retention, pricing, and expansion to the LTV formula for compounding revenue. LTV optimisation shifts focus from transaction volume to relationship depth.

Lesson 4 • Revenue Experimentation

Applies A/B testing methodology specifically to pricing, plans, and payment flows. Revenue experiments require special care to avoid biasing results with selection effects.

Lesson 1 • Growth Roadmap Prioritisation

Applies prioritisation frameworks to sequence growth initiatives across the full funnel. Roadmap discipline prevents reactive work from crowding out high-leverage projects.

Lesson 2 • Growth Model Design

Builds quantitative growth models that project outcomes from input metric changes. A growth model makes strategy explicit and enables scenario planning.

Lesson 3 • International and Market Expansion

Adapts growth strategies for new geographies, languages, and cultural contexts. Market expansion multiplies addressable audience without requiring product reinvention.

Lesson 4 • Scaling Channels and Operations

Identifies when a channel is ready to scale and how to operationalise repeatable growth. Premature scaling wastes resources; systematic scaling compounds returns.