Shopify SEO Course

Lesson 1 • Defining SEO Goals and KPIs

Translates business objectives into measurable SEO metrics. Ensures every optimisation effort is tied to revenue or growth outcomes.

Lesson 2 • Shopify Architecture and SEO Implications

Maps Shopify's URL structure, theme system, and default behaviours. Reveals built-in limitations and advantages before any optimisation begins.

Lesson 3 • Setting Up Google Search Console

Connects the store to Search Console for performance data and indexing control. Provides the measurement foundation required throughout the course.

Lesson 1 • Building a Keyword Prioritisation Matrix

Scores keywords by effort, volume, and business value to create an actionable priority list. Outputs a ranked roadmap for on-page optimisation work.

Lesson 2 • E-Commerce Keyword Intent Framework

Distinguishes informational, navigational, and transactional intent as they apply to product discovery. Aligns keyword selection with buyer-journey stages.

Lesson 3 • Keyword Research Tools and Techniques

Demonstrates practical use of keyword tools to surface volume, difficulty, and trend data. Builds the skill to evaluate keywords before committing to them.

Lesson 1 • Title Tags and Meta Descriptions

Crafts click-worthy, keyword-rich title tags and meta descriptions within Shopify's editor. Directly impacts click-through rates from search results.

Lesson 2 • Collection Page SEO Strategy

Optimises collection pages as primary landing pages for category-level keywords. Covers content placement, filtering, and pagination SEO.

Lesson 3 • Product Page Content Optimisation

Transforms thin product descriptions into unique, keyword-rich content. Addresses duplicate content risks from manufacturer copy.

Lesson 4 • Image SEO and Alt Text

Optimises product images for Google Images and page speed simultaneously. Covers file naming, alt text writing, and compression workflows.

Lesson 1 • Redirect Management and URL Hygiene

Implements 301 redirects for deleted products and changed URLs to preserve link equity. Eliminates 404 errors that erode crawl efficiency.

Lesson 2 • Crawl Budget and Indexation Control

Manages which pages search engines crawl and index using robots.txt and noindex tags. Prevents wasted crawl budget on low-value Shopify-generated URLs.

Lesson 3 • Structured Data and Rich Results

Adds product, review, and breadcrumb schema markup to unlock rich result features. Rich results increase click-through rates from organic search listings.

Lesson 4 • Site Speed and Core Web Vitals

Measures and improves Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint. Speed improvements directly affect rankings and conversion rates.

Lesson 1 • Writing SEO-Optimised Blog Posts

Applies on-page SEO principles to long-form blog content within Shopify's editor. Covers structure, keyword usage, and readability for both users and crawlers.

Lesson 2 • Content Refresh and Pruning Strategy

Identifies underperforming content for updating, consolidating, or removing. Refreshing existing content often yields faster ranking gains than publishing new posts.

Lesson 3 • User-Generated Content as SEO Asset

Leverages reviews, Q&A, and community content to add unique text to product pages. UGC reduces thin-content risk and improves long-tail keyword coverage.

Lesson 1 • Link Building Fundamentals for E-Commerce

Explains how backlinks transfer authority and why link quality outweighs quantity. Sets realistic expectations for e-commerce link acquisition timelines.

Lesson 2 • Competitor Backlink Analysis and Replication

Reverse-engineers competitor link profiles to find replicable link opportunities. Accelerates link acquisition by targeting proven sources in the same niche.

Lesson 3 • Digital PR and Product-Based Link Earning

Uses newsworthy products, data, and stories to earn editorial links from media outlets. Editorial links carry the highest authority and are the hardest to replicate.

Lesson 1 • Multilingual Content and Translation SEO

Manages translated content quality to avoid machine-translation penalties. Covers keyword research in target languages and localised content creation.

Lesson 2 • Local SEO for Shopify Retailers

Optimises the store for location-based searches when a physical presence exists. Covers business profile optimisation and local citation building.

Lesson 3 • Shopify Markets SEO Configuration

Configures Shopify Markets to serve localised content while maintaining SEO integrity. Ensures each market's pages are correctly indexed and targeted.

Lesson 1 • SEO Testing and Experimentation

Introduces controlled SEO testing methods to validate on-page changes before full rollout. Reduces risk of large-scale changes harming existing rankings.

Lesson 2 • Building a Long-Term SEO Roadmap

Translates audit findings and keyword data into a prioritised 12-month SEO plan. Aligns SEO initiatives with product launches, seasonal peaks, and business goals.

Lesson 3 • Building an SEO Reporting Dashboard

Consolidates Search Console, Analytics, and rank-tracking data into a single reporting view. Enables consistent performance monitoring without manual data assembly.