App Store and Play Store Publishing Course

Lesson 1 • Apple App Store Overview

Introduces the App Store's structure, review process, and developer program. Provides context for understanding Apple-specific requirements covered in later chapters.

Lesson 2 • Comparing Both Platforms

Highlights key differences and similarities between Apple and Google submission workflows. Prepares students to make informed decisions when targeting one or both platforms.

Lesson 3 • Google Play Store Overview

Introduces the Play Store's structure, policies, and developer console. Provides parallel context to the Apple overview for side-by-side platform comparison.

Lesson 4 • How App Stores Work

Covers the role of app stores as distribution platforms and how they connect developers to users. Establishes the foundational mental model for all subsequent submission steps.

Lesson 1 • Apple Developer Account Setup

Walks through enrolling in the Apple Developer Program as an individual or organisation. Correct setup here prevents access issues during later submission steps.

Lesson 2 • Google Play Developer Account Setup

Covers registering a Google Play developer account and completing identity verification. Proper setup ensures full console access needed for submission.

Lesson 3 • Account Security and Recovery

Covers securing developer accounts against unauthorised access and preparing recovery options. Account loss can halt all submissions, making this step critical.

Lesson 1 • App Icons and Screenshots

Specifies size, format, and content requirements for icons and screenshots on both platforms. Visual assets are compulsory and must meet exact specifications to pass review.

Lesson 2 • App Metadata Essentials

Defines required metadata fields including name, description, keywords, and category. Accurate metadata directly affects discoverability and review approval.

Lesson 3 • Version Numbering and Build IDs

Explains versioning conventions and how build numbers are tracked by each platform. Correct versioning prevents upload errors and maintains a clean release history.

Lesson 4 • Age Ratings and Content Declarations

Guides students through completing age rating questionnaires accurately on both platforms. Incorrect ratings can trigger removal or restrict the app's audience unintentionally.

Lesson 1 • Apple Certificates and Profiles

Covers creating distribution certificates and provisioning profiles in the Apple Developer portal. Correct configuration is required before any iOS build can be uploaded.

Lesson 2 • Code Signing Fundamentals

Explains why code signing exists and how it authenticates app identity on both platforms. This knowledge prevents the most common technical submission failures.

Lesson 3 • Android Keystore and Signing

Explains generating and managing an Android keystore for signing release builds. Keystore loss permanently blocks future updates, making secure storage essential.

Lesson 1 • Uploading Builds to Each Platform

Explains how to upload binaries using Xcode, Transporter, and the Play Console upload tool. Correct upload method prevents processing errors and version conflicts.

Lesson 2 • Creating a New App Record

Covers creating an app record in App Store Connect and the Play Console before uploading. This step establishes the app's identity within each platform's system.

Lesson 3 • In-App Purchases and Subscriptions Setup

Introduces configuring in-app purchase products and subscription tiers in both consoles. Correct setup is required before review if the app monetises through purchases.

Lesson 4 • Pricing and Availability Settings

Covers setting app price tiers, free vs. paid options, and geographic availability. These settings determine who can find and purchase the app at launch.

Lesson 1 • Understanding Review Timelines

Sets realistic expectations for review duration on both platforms and factors that affect it. Students can plan launch timelines and communicate accurately with stakeholders.

Lesson 2 • Responding to Rejections

Explains how to read rejection notices, identify the root cause, and resubmit effectively. A structured response process reduces the number of resubmission cycles.

Lesson 3 • Pre-Submission Checklist

Provides a structured checklist to verify all required elements before hitting submit. Systematic review at this stage prevents avoidable rejections.

Lesson 4 • Submitting on App Store Connect

Walks through the final submission flow in App Store Connect, including review notes. Students understand each confirmation step and what triggers the review queue.

Lesson 1 • Hotfix and Emergency Releases

Covers the process for fast-tracking critical bug fixes through both review systems. Students can respond to production incidents without waiting for standard review cycles.

Lesson 2 • Deprecating and Removing Apps

Explains how to unpublish, retire, or delete an app from both stores responsibly. Proper deprecation protects existing users and preserves account standing.

Lesson 3 • Planning an App Update

Covers deciding what changes warrant a new version and how to communicate them in changelogs. Good update planning reduces review risk and improves user reception.

Lesson 1 • App Store Optimisation Basics

Introduces keyword research, conversion rate optimisation, and A/B testing for store listings. Optimised listings increase organic downloads without additional marketing spend.

Lesson 2 • Automating the Build Pipeline

Introduces continuous integration tools that automate building, signing, and uploading app binaries. Automation reduces human error and accelerates release cadence for growing teams.

Lesson 3 • Cross-Platform Release Coordination

Covers synchronising iOS and Android releases to deliver a consistent user experience. Coordinated launches reduce support burden and strengthen marketing impact.

Lesson 4 • Managing Multiple Apps and Accounts

Covers strategies for organising multiple apps across one or several developer accounts. Proper structure prevents policy cross-contamination and simplifies team management.