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Claude AI and Prompting for Everyone Course
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Claude AI and Prompting for Everyone Course

Master Claude AI from the ground up and learn to write prompts that actually work. This course takes you from understanding how large language models think to building reusable workflows that save hours every week. Whether you write, analyse, code, or manage teams, you'll walk away with practical skills that make AI work for you.

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What you will learn:

  • Understand how Claude processes language and where its limitations affect real-world outputs.

  • Construct effective prompts using proven frameworks for clarity, context, and output control.

  • Apply advanced techniques like chain-of-thought and prompt chaining to complex, multi-step tasks.

  • Integrate Claude into professional workflows for writing, research, data analysis, and communication.

  • Evaluate and verify AI-generated content using structured critical thinking and fact-checking methods.

  • Build a personal prompt library and continuous improvement plan that scales with evolving AI capabilities.

How you study practically Claude AI and Prompting for Everyone Course

How you practise Claude AI and Prompting for Everyone Course

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Course content

8 Chapters • 40 LessonsDuration between 4 and 360 hours (you decide)

Chapter 1See details

Understanding Claude AI and Its Capabilities

  • Lesson 1 • Claude's Design Philosophy and Values

    Covers Anthropic's approach to building a helpful, harmless, and honest AI. Understanding these values explains Claude's behaviour and response patterns.

  • Lesson 2 • Known Limitations and Failure Modes

    Identifies where Claude underperforms, including hallucinations and context limits. Sets realistic expectations that prevent misuse and frustration.

  • Lesson 3 • Accessing Claude Across Platforms

    Walks through the main interfaces and API access points for using Claude. Ensures all learners can interact with the model before advancing.

  • Lesson 4 • Core Capabilities of Claude

    Maps the full range of tasks Claude performs well, from writing to analysis. Helps learners identify where Claude adds the most value in their work.

  • Lesson 5 • What Is a Large Language Model

    Explains how LLMs process and generate text using patterns learned from data. Establishes the conceptual baseline needed for every subsequent chapter.

Chapter 2See details

Prompt Engineering Fundamentals

  • Lesson 1 • Role and Persona Assignment

    Teaches how assigning Claude a role shapes tone, depth, and perspective. Connects persona use to consistent, audience-appropriate outputs.

  • Lesson 2 • Iterating and Refining Prompts

    Introduces a systematic approach to diagnosing weak outputs and improving prompts. Builds the habit of treating prompting as an iterative design process.

  • Lesson 3 • Anatomy of an Effective Prompt

    Breaks down the key components that make a prompt clear and actionable. Provides a structural template learners apply throughout the course.

  • Lesson 4 • Controlling Output Format and Length

    Covers explicit formatting instructions including lists, tables, headers, and word counts. Reduces post-processing time by getting structured output on the first try.

  • Lesson 5 • Zero-Shot and Few-Shot Prompting

    Contrasts prompts with no examples versus prompts that include sample inputs and outputs. Learners choose the right approach based on task complexity.

Chapter 3See details

Crafting Clear and Specific Instructions

  • Lesson 1 • Providing Rich Context

    Explains how background information, audience details, and purpose statements improve relevance. Connects context depth to output accuracy and usefulness.

  • Lesson 2 • Using Constraints and Exclusions

    Shows how negative instructions and explicit constraints guide Claude away from unwanted content. Complements positive instructions for tighter output control.

  • Lesson 3 • Decomposing Complex Tasks

    Teaches breaking multi-step tasks into sequential sub-prompts for better results. Reduces errors that arise when Claude handles too many requirements at once.

  • Lesson 4 • Avoiding Common Prompt Mistakes

    Catalogs the most frequent errors that degrade output quality and explains why they fail. Gives learners a checklist to review before submitting any prompt.

  • Lesson 5 • Specificity vs. Vagueness in Prompts

    Contrasts vague and specific prompt language with side-by-side examples. Learners internalise how word choice directly controls output quality.

Chapter 4See details

Advanced Prompting Techniques

  • Lesson 1 • Tree-of-Thought and Multi-Path Reasoning

    Explores branching reasoning strategies where Claude considers multiple solution paths. Useful for open-ended problems requiring creative or strategic thinking.

  • Lesson 2 • Prompt Chaining Across Conversations

    Builds multi-turn workflows where each prompt feeds structured output into the next. Enables complex projects that exceed a single prompt's scope.

  • Lesson 3 • Self-Critique and Reflection Prompts

    Instructs Claude to evaluate and revise its own outputs within a single session. Produces higher-quality final answers without requiring manual review.

  • Lesson 4 • Chain-of-Thought Prompting

    Guides Claude to reason step by step before delivering a final answer. Dramatically improves accuracy on logic, maths, and multi-factor decisions.

  • Lesson 5 • Meta-Prompting and Prompt Generation

    Uses Claude to generate, critique, and optimise prompts for specific tasks. Accelerates prompt development and surfaces improvements learners might miss.

Chapter 5See details

Working With Context and Memory

  • Lesson 1 • Injecting Documents and Reference Material

    Teaches how to paste or reference source documents within a prompt for grounded responses. Grounds Claude's answers in specific, verifiable content.

  • Lesson 2 • Structuring Long Conversations

    Covers techniques for organising multi-turn dialogues so key information stays accessible. Prevents context drift that degrades output quality in extended sessions.

  • Lesson 3 • External Memory and Retrieval Strategies

    Explores tools and workflows that extend Claude's memory beyond the context window. Prepares learners for retrieval-augmented generation and knowledge-base integration.

  • Lesson 4 • System Prompts and Persistent Instructions

    Introduces system-level prompts that set persistent behaviour rules for an entire session. Enables consistent persona, tone, and constraints without repeating instructions.

  • Lesson 5 • How the Context Window Works

    Explains the mechanics of Claude's context window, including what it holds and its limits. Provides the technical foundation for all context management strategies.

Chapter 6See details

Responsible and Ethical Use of Claude

  • Lesson 1 • Privacy, Confidentiality, and Data Safety

    Covers the risks of sharing sensitive information with AI systems and how to mitigate them. Aligns AI use with professional data-handling obligations.

  • Lesson 2 • Transparency and Disclosure Norms

    Addresses when and how to disclose AI involvement in professional work products. Builds trust with colleagues, clients, and stakeholders.

  • Lesson 3 • Ethical Boundaries and Responsible Prompting

    Defines the ethical limits of prompting and explains why certain requests are off-limits. Empowers learners to make principled decisions when edge cases arise.

  • Lesson 4 • Understanding AI Bias and Limitations

    Examines how training data biases surface in Claude's outputs and why they matter. Equips learners to spot and correct biased or misleading responses.

  • Lesson 5 • Avoiding Misinformation and Hallucinations

    Provides verification strategies to catch factual errors before they reach audiences. Reduces reputational and operational risk from unverified AI outputs.

Chapter 7See details

Applying Claude to Professional Tasks

  • Lesson 1 • Communication and Presentation Support

    Covers prompts for structuring presentations, talking points, and stakeholder communications. Helps learners communicate complex ideas clearly and persuasively.

  • Lesson 2 • Brainstorming and Ideation

    Demonstrates prompts that generate diverse ideas, challenge assumptions, and expand creative thinking. Positions Claude as a collaborative thought partner.

  • Lesson 3 • Data Analysis and Interpretation

    Shows how to prompt Claude to interpret data tables, spot trends, and explain findings. Bridges the gap between raw data and actionable narrative.

  • Lesson 4 • Writing and Editing With Claude

    Covers prompts for drafting, rewriting, proofreading, and adapting tone in professional documents. Directly accelerates content production in any knowledge-work role.

  • Lesson 5 • Research Summarisation and Synthesis

    Teaches prompts that extract key insights from long texts and synthesise multiple sources. Reduces research time and improves decision-making quality.

Chapter 8See details

Building a Personal AI Workflow

  • Lesson 1 • Auditing Your Current Work Processes

    Guides learners through mapping their existing tasks to identify high-value AI integration points. Creates a prioritised list of automation and augmentation opportunities.

  • Lesson 2 • Staying Current as Claude Evolves

    Equips learners with strategies for monitoring Claude updates and adapting their workflows. Ensures skills remain relevant as the model and its capabilities change.

  • Lesson 3 • Measuring Productivity and Output Quality

    Introduces simple metrics for tracking time saved and quality improvements from AI use. Provides evidence to justify continued investment in AI-assisted workflows.

  • Lesson 4 • Integrating Claude Into Daily Routines

    Shows practical methods for embedding Claude into existing tools and daily schedules. Builds habitual, low-friction AI use that compounds productivity gains.

  • Lesson 5 • Designing Reusable Prompt Templates

    Teaches how to abstract successful prompts into flexible, reusable templates with variables. Reduces setup time and ensures consistent quality across repeated tasks.

Certification

Your valid completion certificate

This course is for you:

  • Marketing professionals: eager to speed up content creation with AI assistance.

  • Small business owners: wanting to handle more tasks without hiring additional staff.

  • Project managers: looking to streamline reporting and stakeholder communication using AI.

  • Career changers: building AI fluency to stay competitive in a shifting job market.

  • Educators and trainers: exploring how AI tools can enhance lesson planning and feedback.

  • Freelance writers: seeking a reliable AI collaborator to expand their creative output.

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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