
Web Designing and Digital Marketing Course
Master web design and digital marketing in one comprehensive course that takes you from building responsive websites to running high-converting ad campaigns. You'll gain hands-on skills in HTML, CSS, SEO, content strategy, paid advertising, and analytics. Whether you're launching a career, growing a business, or going freelance, this course gives you every tool you need to succeed online.
What you will learn:
You will learn how to design and build professional websites using HTML, CSS, and industry-standard design tools, then publish them through a content management system. You will develop a complete SEO strategy, including keyword research, on-page optimisation, and technical audits. The course covers content marketing, email automation, and social media strategy so you can attract and retain an audience. You will plan and manage paid search and social advertising campaigns with real budgets. Finally, you will use analytics data to measure performance, run conversion experiments, and present data-driven recommendations to stakeholders.
How you study in practice Web Designing and Digital Marketing Course
How you practise Web Designing and Digital Marketing Course
For companies looking to train their team
With Dedika for businesses, the course includes exercises and examples tailored to your own business and the specific needs of your company.
Course content
8 Chapters • 33 LessonsDuration between 4 and 360 hours (you decide)
Chapter 1HideHide detailsSee detailsFoundations of Web Design
Foundations of Web Design
Lesson 1 • Web Design Workflow Overview
Outlines the end-to-end process from discovery to launch. Students understand how each phase connects so they can manage or participate in real projects.
Lesson 2 • Principles of Visual Design
Introduces colour theory, typography, contrast, and layout hierarchy. Students apply these principles to critique and improve real web pages.
Lesson 3 • How the Web Works
Covers browsers, servers, DNS, and HTTP to establish technical literacy. This context anchors every design and marketing decision made later in the course.
Lesson 4 • User Experience Fundamentals
Defines UX and its relationship to business goals and user needs. Students map user journeys and identify friction points on existing sites.
Chapter 2HideHide detailsSee detailsHTML and CSS Essentials
HTML and CSS Essentials
Lesson 1 • Styling with CSS
Covers selectors, the box model, and cascade rules to control visual presentation. Students style the HTML page built in the previous section.
Lesson 2 • Page Layout Techniques
Introduces Flexbox and CSS Grid for modern, flexible layouts. Students recreate common page structures used in professional web projects.
Lesson 3 • Responsive Design Principles
Teaches media queries and mobile-first design to ensure sites work on all screen sizes. Responsive design is essential for SEO and user retention.
Lesson 4 • Structuring Content with HTML
Teaches semantic tags, document structure, and content hierarchy. Proper HTML structure is the prerequisite for all CSS styling and SEO covered later.
Chapter 3HideHide detailsSee detailsJavaScript for Web Interactivity
JavaScript for Web Interactivity
Lesson 1 • Fetching Data and APIs
Introduces fetch, JSON, and asynchronous patterns to pull live data into pages. Students display dynamic content from a public API.
Lesson 2 • Events and User Interaction
Explains event listeners, event types, and delegation patterns. Students wire up click, form, and keyboard events to create responsive interfaces.
Lesson 3 • DOM Manipulation
Teaches how JavaScript reads and modifies HTML elements and CSS styles. Students build interactive components such as toggles and dynamic lists.
Lesson 4 • JavaScript Language Basics
Covers variables, data types, operators, and control flow. These fundamentals are the building blocks for every interactive feature taught in this chapter.
Chapter 4HideHide detailsSee detailsBuilding with Design Tools and CMS
Building with Design Tools and CMS
Lesson 1 • Wireframing and Prototyping Tools
Covers low- and high-fidelity prototyping using industry-standard design software. Students create a clickable prototype ready for stakeholder review.
Lesson 2 • Building Pages in a CMS
Teaches page builders, block editors, and custom fields to construct content-rich pages. Students build a multi-page site matching their prototype.
Lesson 3 • Site Performance and Optimisation
Covers image compression, caching, and Core Web Vitals to improve load speed. Fast sites rank higher and convert better, linking design to marketing outcomes.
Lesson 4 • Introduction to Content Management Systems
Explains CMS architecture, themes, and plugins to enable non-developer publishing. Students install and configure a CMS environment from scratch.
Chapter 5HideHide detailsSee detailsSearch Engine Optimisation Fundamentals
Search Engine Optimisation Fundamentals
Lesson 1 • Technical SEO Essentials
Addresses site speed, crawlability, structured data, and XML sitemaps. Students run a technical audit and fix critical issues on their CMS site.
Lesson 2 • Keyword Research and Strategy
Teaches keyword discovery, search volume analysis, and competitive gap identification. Students build a keyword map aligned to site goals.
Lesson 3 • Link Building and Off-Page SEO
Explains domain authority, backlink quality, and ethical outreach tactics. Students draft an outreach plan to earn links for a target page.
Lesson 4 • How Search Engines Work
Explains crawling, indexing, and ranking algorithms to demystify SEO. Understanding this process guides every optimisation decision in the chapter.
Lesson 5 • On-Page SEO Techniques
Covers title tags, meta descriptions, header structure, and internal linking. Students optimise a set of pages using the keyword map from the prior section.
Chapter 6HideHide detailsSee detailsContent Marketing and Strategy
Content Marketing and Strategy
Lesson 1 • Content Formats and Distribution
Explores blogs, video, infographics, podcasts, and email as distribution channels. Students select formats matched to their audience and repurpose one asset.
Lesson 2 • Writing for the Web
Covers scannable structure, SEO writing, and persuasive copy techniques. Students write and optimise a blog post using skills from the SEO chapter.
Lesson 3 • Content Strategy Foundations
Defines content strategy, audience personas, and brand voice. A clear strategy ensures every piece of content serves a measurable business goal.
Lesson 4 • Editorial Planning and Calendars
Teaches content calendar creation, workflow management, and publishing cadence. Students build a 90-day calendar tied to their strategy and keyword map.
Chapter 7HideHide detailsSee detailsPaid Digital Advertising
Paid Digital Advertising
Lesson 1 • Campaign Optimisation and Scaling
Addresses bid adjustments, quality improvements, and scaling profitable campaigns. Students apply optimisation techniques to their live campaigns.
Lesson 2 • Search Advertising Campaigns
Covers keyword match types, ad copy, extensions, and negative keywords for search ads. Students build and launch a search campaign targeting their site.
Lesson 3 • Social Media Advertising
Teaches audience targeting, creative formats, and A/B testing on social platforms. Students run a social ad set and analyse performance data.
Lesson 4 • Paid Advertising Fundamentals
Explains auction mechanics, ad formats, and campaign objectives across major platforms. This foundation prevents costly beginner mistakes in live campaigns.
Chapter 8HideHide detailsSee detailsAnalytics, Measurement, and Strategy
Analytics, Measurement, and Strategy
Lesson 1 • Interpreting Key Metrics
Explains sessions, bounce rate, conversion rate, and attribution models. Students distinguish vanity metrics from actionable KPIs for their campaigns.
Lesson 2 • Web Analytics Setup and Configuration
Covers tracking code installation, goal setup, and event tracking configuration. Accurate data collection is the prerequisite for every insight in this chapter.
Lesson 3 • Conversion Rate Optimisation
Teaches A/B testing, heatmaps, and funnel analysis to improve site performance. Students design and interpret a CRO experiment on their own site.
Lesson 4 • Reporting and Strategic Recommendations
Covers dashboard design, storytelling with data, and presenting to stakeholders. Students deliver a final report linking analytics findings to business outcomes.
Your valid completion certificate
This course is for you:
Career changers: looking for a quick way into the digital industry.
Small business owners: wanting full control over their own online presence.
Marketing assistants: ready to move beyond social posts into broader strategy.
Freelancers: looking to add web design and paid advertising to their services.
Recent graduates: building job-ready skills before entering a competitive market.
Entrepreneurs: needing to attract customers without relying on expensive agencies.
What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

I like the content and the way videos are presented and transcribed, which speeds up the process!

The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

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