Amazon Course

Lesson 1 • Choosing the Right Business Model

Compares private label, wholesale, retail arbitrage, and dropshipping models. Helps sellers align model choice with capital, risk tolerance, and goals.

Lesson 2 • Setting Up Seller Central

Walks through account registration, identity verification, and dashboard navigation. Ensures sellers are operational before product research begins.

Lesson 3 • Amazon Policies and Compliance Basics

Introduces seller performance standards, prohibited practices, and category restrictions. Prevents early policy violations that risk account suspension.

Lesson 1 • Validating Product Ideas Before Sourcing

Uses customer reviews, Q&A data, and competitor weaknesses to confirm product-market fit. Reduces sourcing risk through evidence-based validation.

Lesson 2 • Demand Research Fundamentals

Teaches how to read sales rank, search volume, and trend data to gauge demand. Connects market signals to product viability decisions.

Lesson 3 • Competition and Market Analysis

Analyzes competitor listings, review counts, and pricing to assess market saturation. Identifies gaps where new entrants can compete effectively.

Lesson 4 • Profitability and Feasibility Screening

Calculates landed cost, Amazon fees, and net margin to screen product ideas. Ensures only financially viable products advance to sourcing.

Lesson 1 • Negotiation and Pricing Strategies

Covers negotiation tactics for unit price, MOQ, payment terms, and exclusivity. Builds leverage through preparation and competitive quoting.

Lesson 2 • Quality Control and Product Compliance

Establishes inspection protocols and compliance requirements before shipment. Protects brand reputation and prevents costly returns or listing removals.

Lesson 3 • Global and Domestic Sourcing Options

Compares overseas manufacturing, domestic suppliers, and hybrid sourcing strategies. Frames trade-offs in cost, lead time, and quality control.

Lesson 4 • Finding and Vetting Suppliers

Teaches how to search supplier directories, request samples, and assess factory credibility. Prevents costly partnerships with unreliable manufacturers.

Lesson 1 • Amazon Search Algorithm Fundamentals

Explains how Amazon's ranking algorithm weighs relevance and performance signals. Provides the strategic foundation for all listing optimization decisions.

Lesson 2 • Keyword Research for Listings

Teaches systematic keyword discovery, search volume analysis, and keyword prioritization. Ensures listings capture maximum relevant search traffic.

Lesson 3 • Writing High-Converting Listing Copy

Covers title structure, bullet point frameworks, and description writing for conversion. Balances keyword density with persuasive, customer-focused language.

Lesson 4 • A+ Content and Brand Storefront

Builds enhanced brand content modules and a branded storefront for registered brands. Increases conversion and supports cross-selling across the catalog.

Lesson 1 • Inventory Forecasting and Replenishment

Teaches demand-based reorder point calculation and lead time buffering. Prevents stockouts and overstock situations that harm ranking and cash flow.

Lesson 2 • Managing Storage Fees and Aged Inventory

Identifies long-term storage fee triggers and strategies to liquidate slow-moving stock. Protects margins by keeping inventory turnover healthy.

Lesson 3 • FBA vs. FBM Decision Framework

Compares fulfillment cost, Prime eligibility, and operational complexity for FBA and FBM. Guides sellers to the optimal fulfillment mix for their catalog.

Lesson 1 • Sponsored Products Campaign Setup

Builds automatic and manual Sponsored Products campaigns with correct targeting and bids. Establishes the core revenue-driving ad structure for new products.

Lesson 2 • Keyword Harvesting and Negative Keywords

Extracts converting search terms from auto campaigns and builds negative keyword lists. Improves relevance and reduces wasted ad spend systematically.

Lesson 3 • Advanced Targeting and Campaign Strategies

Covers competitor targeting, product targeting, and Sponsored Brand video tactics. Builds competitive moats and captures demand at multiple funnel stages.

Lesson 4 • Amazon Advertising Ecosystem Overview

Maps all Amazon ad types, their placements, and strategic use cases. Provides the framework for building a full-funnel advertising strategy.

Lesson 1 • Brand Registry and Intellectual Property

Guides sellers through brand registry enrollment and IP protection tools. Unlocks advanced features and defends listings from hijackers and counterfeiters.

Lesson 2 • Customer Communication and Messaging

Establishes compliant buyer-seller messaging practices and post-purchase sequences. Improves customer satisfaction scores and reduces negative feedback.

Lesson 3 • Building a Differentiated Brand Identity

Develops brand positioning, packaging design, and off-Amazon brand assets. Creates customer loyalty that reduces dependence on Amazon's algorithm.

Lesson 1 • Listing Testing and Conversion Optimization

Applies split testing to titles, images, and prices to improve conversion rates. Turns incremental improvements into compounding revenue gains.

Lesson 2 • Catalog Expansion and Portfolio Strategy

Frameworks for launching complementary products, entering new categories, and building a defensible catalog. Reduces single-product revenue concentration risk.

Lesson 3 • Key Performance Metrics and Dashboards

Identifies the critical metrics across sales, advertising, and operations for business health. Builds a unified dashboard for weekly performance reviews.

Lesson 4 • Scaling Operations and Team Building

Covers standard operating procedures, outsourcing decisions, and tool stack for scaling. Enables growth without proportional increases in owner time.