Graphics Design Course

Lesson 1 • Elements of Visual Design

Examines line, shape, form, texture, and space as building blocks of every composition. Students manipulate each element to control visual weight and flow.

Lesson 2 • Visual Communication Basics

Defines graphic design's role in conveying messages through imagery and type. Establishes vocabulary used throughout the course.

Lesson 3 • Design Process and Workflow

Introduces the brief-to-delivery pipeline: research, ideation, execution, and review. Structured workflow reduces revision cycles and improves client outcomes.

Lesson 1 • Colour Psychology and Branding

Connects colour choices to emotional responses and brand perception. Students apply psychological principles to select colours that reinforce brand identity.

Lesson 2 • Understanding the Colour Wheel

Explains primary, secondary, and tertiary colours and their relationships on the wheel. This foundation supports all palette-building decisions in later sections.

Lesson 3 • Colour Harmony and Schemes

Teaches complementary, analogous, triadic, and split-complementary schemes. Selecting the right scheme ensures visual balance and emotional resonance.

Lesson 1 • Type in Layout and Composition

Applies typographic principles to multi-column grids, pull quotes, and captions. Integrating type with imagery creates unified, professional compositions.

Lesson 2 • Expressive and Display Typography

Explores type as a visual element in posters, covers, and branding. Students push typographic boundaries while maintaining legibility and intent.

Lesson 3 • Typeface Pairing Strategies

Teaches contrast-based pairing rules to combine typefaces harmoniously. Students build versatile type systems for brand and editorial use.

Lesson 4 • Typographic Hierarchy and Spacing

Establishes size, weight, and style relationships to guide reader attention through content. Proper spacing—tracking, kerning, leading—ensures comfortable reading.

Lesson 1 • Raster Image Editing Fundamentals

Teaches non-destructive editing, selections, masking, and retouching in raster software. These skills support photo manipulation and digital illustration workflows.

Lesson 2 • File Formats and Output Standards

Explains when to use PDF, PNG, SVG, TIFF, and JPEG based on output requirements. Correct format selection ensures quality and compatibility across deliverables.

Lesson 3 • Page Layout and Desktop Publishing

Introduces master pages, paragraph styles, and multi-page document management in layout software. Efficient layout skills are essential for print and digital publishing.

Lesson 1 • Brand Guidelines Documentation

Teaches how to document logo usage rules, spacing, misuse examples, and application specs. Clear guidelines enable consistent brand application by any team or vendor.

Lesson 2 • Logo Concept Development

Guides the research-to-sketch pipeline for generating and refining logo concepts. Structured ideation produces distinctive, strategy-aligned logo directions.

Lesson 3 • Logo Design Principles and Types

Distinguishes wordmarks, lettermarks, pictorial marks, and combination marks by use case. Understanding logo types guides appropriate concept development for each client.

Lesson 4 • Building a Brand Identity System

Extends the logo into a full system: colour palette, typography, iconography, and imagery style. A unified system ensures consistent brand expression across all touchpoints.

Lesson 1 • Poster and Large-Format Design

Addresses scale, viewing distance, and visual impact for posters and banners. Large-format design demands bold hierarchy and high-resolution asset management.

Lesson 2 • Print Design Fundamentals

Covers bleed, trim, safe zone, and resolution requirements for commercial print. Mastering these specs prevents costly reprints and production delays.

Lesson 3 • Brochure and Collateral Design

Applies grid systems and hierarchy to design trifold, bifold, and multi-page brochures. Effective collateral communicates key messages clearly within physical constraints.

Lesson 4 • Preparing Press-Ready Files

Covers preflight checks, colour proofing, and packaging files for commercial printers. Proper file delivery eliminates production errors and ensures accurate colour reproduction.

Lesson 1 • Screen Design Principles

Adapts core design principles to pixel-based, interactive environments with varying screen sizes. Understanding screen constraints ensures designs translate accurately from mockup to live product.

Lesson 2 • Prototyping and Developer Handoff

Creates interactive prototypes and annotated specs for developer implementation. Accurate handoff documentation reduces miscommunication and accelerates production timelines.

Lesson 3 • Responsive and Adaptive Layouts

Teaches breakpoint-based layout adaptation for mobile, tablet, and desktop viewports. Responsive design ensures a consistent user experience across all device sizes.

Lesson 4 • Social Media and Digital Ad Design

Covers platform-specific dimensions, safe zones, and visual best practices for social content. Optimised social graphics maximise engagement and brand consistency online.

Lesson 1 • Strategic Design Thinking

Frames design decisions within business goals, user needs, and competitive context. Strategic thinking elevates designers from executors to valued creative partners.

Lesson 2 • Freelance and Studio Business Basics

Introduces pricing, contracts, invoicing, and client acquisition for independent designers. Business literacy enables designers to operate sustainably outside of employment.

Lesson 3 • Critique, Reflection, and Growth

Develops the ability to give and receive structured critique and set a personal development roadmap. Reflective practice accelerates skill growth beyond formal training.

Lesson 4 • Client Communication and Management

Covers briefing, presenting concepts, handling revisions, and managing scope professionally. Strong client skills protect creative integrity and ensure project profitability.